Aug. 19, 2025

Revolutionizing the Golf Experience: The Power of GolfLogix with CEO Pete Charleston

Revolutionizing the Golf Experience: The Power of GolfLogix with CEO Pete Charleston
Apple Podcasts podcast player icon Spotify podcast player icon Goodpods podcast player icon Overcast podcast player icon iHeartRadio podcast player icon YouTube podcast player icon Amazon Music podcast player icon Podcast Addict podcast player icon PlayerFM podcast player icon Spreaker podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon Goodpods podcast player icon Overcast podcast player icon iHeartRadio podcast player icon YouTube podcast player icon Amazon Music podcast player icon Podcast Addict podcast player icon PlayerFM podcast player icon Spreaker podcast player icon RSS Feed podcast player icon

GS#1013 August 19, 2025 In this episode we welcome back Pete Charleston, co-founder of GolfLogix, to discuss the evolution of golf technology, particularly the GolfLogix app. We explore the journey from handheld GPS devices to smartphone applications, the introduction of green books for reading greens, and the legal compliance of these tools. Pete shares insights into the mapping techniques used to gather data for greens and the challenges of user interface design, including battery life for mobile devices. The conversation also touches on the innovative features of the GolfLogix app, including its integration with Aimpoint, user feedback on app updates, and the groundbreaking 3D technology that enhances the golfing experience. Check them out at golflogix.com

Please check out this article about Fred's golf and podcast journey called "A Lifetime On The Air" that was published in the NCGA Magazine (Northern California Golf Association) recently!   
Get more when your visit the refreshed golfsmarter.com!

  • Introduce an Upcoming Episode: Receive free gifts for recording a show opening by clicking on "Record Your Show Open Here!" tab on the right side of golfsmarter.com. 
  • Watch Daily Video Highlights from Our Interviews: Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube daily to see our highlights and helpful insights from our interviews on the podcast. 
  • Post a Review: you'll receive three free gifts when you post an honest review about Golf Smarter the podcast.
  • Fill Out a Listener Survey: It only takes a few minutes to fill out our survey, which helps us to better serve your interests in the podcast. You'll receive a free link to Tony Manzoni's video and Justin Tang’s summary of Tony’s Lost Fundamental on pdf!

This episode is brought to you by BreakfastBalls.Golf. Visit BreakfastBalls.Golf for the best quality and pricing on premium used golf balls. Find your favorite brand at half the price of new balls!  Use GOLFSMARTER at checkout for 20% off your order!
This episode is brought to you by 5Hour Energy. 5-hour ENERGY Transfusion flavor is available online or in stores. Head to 5hourENERGY.com and order yours today!
Check out "Invested in the Game", a new original podcast from Charles Schwab.
This podcast is their way of sharing the incredible stories behind the game. Listen now at schwab.com/TheGame or wherever you get your podcasts.
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is sponsored by HIMS. Start your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.  
This episode is brought to you by RULA. Find a therapist or psychiatric provider who specializes in you at rula.com/golfsmarter.
WEBVTT

1
00:00:03.759 --> 00:00:03.919
Hi.

2
00:00:04.440 --> 00:00:06.360
I'm Mike Burke from Elverst, Illinois.

3
00:00:06.519 --> 00:00:09.320
I play at cag Hill. Welcome to Golf Smarter. Hi.

4
00:00:09.599 --> 00:00:13.000
This is Tamaso Johnson in Seattle, Washington, and I play

5
00:00:13.119 --> 00:00:15.800
at the Links at inter Bay. This is Golf Smarter

6
00:00:16.079 --> 00:00:19.719
oneenty thirteen. All it takes is confirming that you have

7
00:00:19.800 --> 00:00:22.320
the read write. Now you're playing with confidence. That's what

8
00:00:22.440 --> 00:00:25.000
the app is all about. The golf Lodget app experience

9
00:00:25.199 --> 00:00:29.000
is really about playing with confidence, playing with precision, playing

10
00:00:29.000 --> 00:00:31.399
with intelligence. How do you get out there and just

11
00:00:31.640 --> 00:00:34.000
see the course, have that vision when you're standing on

12
00:00:34.039 --> 00:00:36.119
the tee, when you're making that approach on the green.

13
00:00:36.520 --> 00:00:39.880
Once you get pretty good at reading these green maps

14
00:00:40.119 --> 00:00:42.520
and approach, and let's not forget about approach, it's every

15
00:00:42.560 --> 00:00:44.280
bit as important as a green. Like when you get

16
00:00:44.280 --> 00:00:46.039
to see the green from the approach and where the

17
00:00:46.079 --> 00:00:49.000
pin is, your course management gets way better and you

18
00:00:49.039 --> 00:00:51.600
certainly score lower. And so once you get good at that,

19
00:00:51.960 --> 00:00:54.000
you can literally walk up behind your ball, whether you're

20
00:00:54.039 --> 00:00:56.159
using the phone, the book, the watch, and just take

21
00:00:56.200 --> 00:00:58.759
a very quick look and you'll never walk the putt again.

22
00:00:58.880 --> 00:01:00.600
And it's not cheating. Most of don't get a play

23
00:01:00.640 --> 00:01:03.719
with the caddy. All this is is allowing any amateur

24
00:01:03.840 --> 00:01:06.120
to play without having the caddy behind him. But it's

25
00:01:06.159 --> 00:01:09.079
like someone whispering your friend, this put's a little uphill.

26
00:01:09.239 --> 00:01:11.040
I want you to hit it like two feet past

27
00:01:11.239 --> 00:01:12.840
and it's going to move right to left. I know

28
00:01:12.879 --> 00:01:15.000
your little rotten eyes are telling you left or right,

29
00:01:15.040 --> 00:01:16.319
but this is a right to left.

30
00:01:16.200 --> 00:01:26.319
Or revolutionizing your golf experience using the golf Logics app

31
00:01:26.640 --> 00:01:32.359
with the founder, Pete Charleston. This is Golf Smarter, sharing stories,

32
00:01:32.439 --> 00:01:35.640
tips and insights from great golf minds to help you

33
00:01:35.719 --> 00:01:39.959
lower your score and raise your golf IQ. Here's your host,

34
00:01:40.319 --> 00:01:44.079
Fred Green. Welcome back to the Golf Smarter podcast.

35
00:01:44.159 --> 00:01:48.000
Pete, Hello, Uncle Fred. Good to be back on the show.

36
00:01:48.879 --> 00:01:52.200
Okay, you can get away with that, right. Pete is

37
00:01:52.280 --> 00:01:57.239
friends with one of my nephews and who always, even

38
00:01:57.280 --> 00:01:59.959
in his fifties, calls me Uncle Fred, which is a

39
00:02:00.000 --> 00:02:02.840
adorable and so he introduces me when I go out

40
00:02:02.840 --> 00:02:04.799
to Arizona and I visit him and we go out

41
00:02:04.840 --> 00:02:07.200
and play at Arizona Country Club. He always introduces me

42
00:02:07.239 --> 00:02:09.840
as uncle Fred, so all his buddies call me Uncle Fred.

43
00:02:10.080 --> 00:02:11.719
Got to go with Uncle Fred, I want to be

44
00:02:11.759 --> 00:02:12.439
adorable too.

45
00:02:13.560 --> 00:02:17.400
You are, buddy. So this is the third time that

46
00:02:17.520 --> 00:02:22.919
you've been on Golf Smarter. First time we met on

47
00:02:23.039 --> 00:02:25.719
the show was well, the first time you were introduced

48
00:02:25.759 --> 00:02:30.199
to the Golf Smarter community was in November of twenty nineteen,

49
00:02:30.439 --> 00:02:32.759
and then you returned in June of twenty twenty. So

50
00:02:32.840 --> 00:02:35.960
it's great to have you back five years later to

51
00:02:36.120 --> 00:02:39.520
talk about what you guys claim to be the number

52
00:02:39.560 --> 00:02:43.520
one app in golf, and it's Golf Logics with an.

53
00:02:43.599 --> 00:02:46.439
X with an AX. Yeah, it's great to be back on. Yeah,

54
00:02:46.439 --> 00:02:49.319
a lot, a lot has happened in five years. We

55
00:02:49.520 --> 00:02:53.759
were always moving and shaking and you know, trying to

56
00:02:53.840 --> 00:02:56.759
change things and tweet things, and you know, I think

57
00:02:56.800 --> 00:02:59.879
we made another, you know, big step since we spoke last.

58
00:03:00.639 --> 00:03:04.280
I'm so excited to hear about it. I've just returned

59
00:03:04.319 --> 00:03:10.120
from three weeks on vacation, not thinking about golf, letting

60
00:03:10.120 --> 00:03:13.159
everything publish on its own, which I set up ahead

61
00:03:13.159 --> 00:03:18.280
of time, including that grade Chim NaN's piece, but so

62
00:03:18.840 --> 00:03:21.439
so now here. I my head's back. As soon as

63
00:03:21.520 --> 00:03:23.520
I got back, first thing I told my wife I

64
00:03:23.560 --> 00:03:25.159
wanted to do is I need to go play some

65
00:03:25.199 --> 00:03:29.000
golf I mean, it's like I need to just go

66
00:03:29.120 --> 00:03:33.520
hit something. And so I was able to play a

67
00:03:33.520 --> 00:03:37.360
couple times and bring out the Golf Logics app, the

68
00:03:37.400 --> 00:03:41.400
new version, except I didn't have the upgrade available to me,

69
00:03:41.560 --> 00:03:44.759
so I still used it. And we'll talk about the

70
00:03:44.800 --> 00:03:48.599
details of that in a few minutes, but I want

71
00:03:48.639 --> 00:03:51.199
to go back and talk about other things that's been

72
00:03:51.240 --> 00:03:54.919
going on, because this is a fascinating story. You were

73
00:03:55.159 --> 00:04:00.719
a golf app playing app way head of the game.

74
00:04:02.199 --> 00:04:05.120
Yeah, it's crazy. So my partner and I started this

75
00:04:05.240 --> 00:04:08.879
in nineteen ninety nine, so we are definitely we are

76
00:04:09.039 --> 00:04:12.280
old school for the golf industry. Twenty five years here,

77
00:04:12.360 --> 00:04:15.240
and you know, we were actually the first company to

78
00:04:15.280 --> 00:04:19.120
do a handheld GPS for golf. We ended up partnering

79
00:04:19.120 --> 00:04:23.839
with Garman. We were selling systems, handheld systems to golf

80
00:04:23.839 --> 00:04:26.759
courses all around the world. We have Pebble and Valderrama

81
00:04:26.920 --> 00:04:29.600
and Mission Hills in China, traveled all over the world.

82
00:04:30.959 --> 00:04:34.319
But we realized that the consumers that we wanted to

83
00:04:34.360 --> 00:04:37.959
get in the consumers hands, and you know, at the time,

84
00:04:38.839 --> 00:04:43.399
using electronic measuring devices they were illegal, illegal according to the

85
00:04:43.439 --> 00:04:46.279
rules of golf. So technically you put it close to handicap.

86
00:04:46.800 --> 00:04:51.399
Yeah, and it was probably also what seven eight years

87
00:04:51.439 --> 00:04:55.279
before the iPhone came out and the whole app ecosystem.

88
00:04:54.680 --> 00:04:56.759
Happened yep, yeah, maybe ten.

89
00:04:56.680 --> 00:04:58.519
Years before the ecosystem happened.

90
00:04:58.720 --> 00:05:01.399
Yeah, So this device we with garment, I mean, it

91
00:05:01.480 --> 00:05:03.079
was great, but it was ahead of its time. And

92
00:05:03.160 --> 00:05:05.519
you know, back then, if you asked somebody you put

93
00:05:05.560 --> 00:05:07.319
ten people in a room and said what does GPS

94
00:05:07.360 --> 00:05:11.040
stand for, I'd say maybe one if they were a

95
00:05:11.079 --> 00:05:14.240
pilot or like a high end yachtsman. Other than that,

96
00:05:14.680 --> 00:05:18.199
they're just the personal navigation devices. They weren't out. The

97
00:05:18.279 --> 00:05:22.079
car nab wasn't there when we started this. So now

98
00:05:22.120 --> 00:05:26.079
it's just you know, like you know, GPS is everywhere

99
00:05:26.120 --> 00:05:28.879
you look, and everybody knows exactly what it is, what

100
00:05:28.920 --> 00:05:29.319
it does.

101
00:05:29.680 --> 00:05:32.120
Well, you know, they made it easy for you, Pete.

102
00:05:33.800 --> 00:05:37.560
Our business model definitely improved after the GPS did, for sure.

103
00:05:38.160 --> 00:05:43.199
Yeah. Yeah, and then you went through so keep going

104
00:05:43.240 --> 00:05:46.879
with that evolution of how technology caught up with you.

105
00:05:48.439 --> 00:05:51.600
Yeah. You know, we kept slugging away and putting these

106
00:05:51.600 --> 00:05:53.920
things on golf courses, and I think we realized that

107
00:05:54.000 --> 00:05:56.560
this was not the model that was gonna, you know,

108
00:05:56.639 --> 00:05:58.959
put my kids through college. I actually didn't have kids

109
00:05:58.959 --> 00:06:01.439
back then, but.

110
00:06:00.519 --> 00:06:02.079
Now you're getting closed, now I do.

111
00:06:02.240 --> 00:06:05.040
Yeah, I got to actually think about it. Uh. But

112
00:06:05.120 --> 00:06:08.120
in two thousand and six, the USGA changed that stance,

113
00:06:08.399 --> 00:06:11.560
and you know, they allowed electronic measuring devices, and so

114
00:06:11.600 --> 00:06:13.720
we went back to our shareholders like, hey, you know,

115
00:06:13.759 --> 00:06:15.600
we need to raise more money. Let's go out, let's

116
00:06:15.600 --> 00:06:19.120
put this at retail. And uh, you know, in six uh,

117
00:06:19.199 --> 00:06:22.240
you know, we we kind of transitioned into this, you know,

118
00:06:22.360 --> 00:06:26.279
to the consumer market and had three just amazing years

119
00:06:25.920 --> 00:06:29.240
of explosive growth. We were on the you know, the

120
00:06:29.279 --> 00:06:31.319
Golf channel, if you remember they used to have the

121
00:06:31.319 --> 00:06:35.199
old thirty second infomercial and uh, you know, for the

122
00:06:35.360 --> 00:06:38.079
older members in your audience, like like me and you,

123
00:06:38.279 --> 00:06:41.160
the cob had cost us them accord and they were

124
00:06:41.319 --> 00:06:43.720
yucking it up. And you know, we spent more money

125
00:06:43.720 --> 00:06:45.879
on the Golf Channel in two years than almost anybody

126
00:06:45.879 --> 00:06:49.000
on these infomercials. And you know, it was it was

127
00:06:49.040 --> 00:06:51.399
a special time. We were just cranking. We were in

128
00:06:51.439 --> 00:06:53.360
all tons of golf courses, we were in all the

129
00:06:53.399 --> 00:06:57.560
major sports retailers, and you know, things were going great.

130
00:06:57.720 --> 00:07:01.399
And then eight Arizon have felt it because we're a

131
00:07:01.439 --> 00:07:05.720
real estate uh you know, city, country or state, and

132
00:07:07.160 --> 00:07:10.160
we we kind of heard about the first phone that

133
00:07:10.279 --> 00:07:11.680
was going to come out with GPS, and we're like,

134
00:07:11.680 --> 00:07:13.560
I don't think people are going to keep buying this

135
00:07:13.680 --> 00:07:16.839
with this downturn. We need to find a better solution.

136
00:07:17.199 --> 00:07:19.680
And you know, sure enough, we we went to our

137
00:07:19.680 --> 00:07:21.759
shareholder and said, hey, we need more money. And I

138
00:07:21.759 --> 00:07:24.199
know we're doing the best we've ever done. It's time

139
00:07:24.240 --> 00:07:26.839
to pivot. We need to be on a phone because

140
00:07:26.839 --> 00:07:30.360
then that's going to be in everyone's pocket. And so

141
00:07:30.439 --> 00:07:33.959
we ended up being the first company to launch, you know,

142
00:07:34.040 --> 00:07:37.800
on on a smartphone. And funny enough, it was BlackBerry

143
00:07:38.120 --> 00:07:41.079
that the BlackBerry Curve that we launched on with this

144
00:07:41.120 --> 00:07:46.720
little you know screen about yay big and yeah, a

145
00:07:46.759 --> 00:07:49.120
little little keypad, but it was a touch screen, which

146
00:07:49.199 --> 00:07:51.920
was a treat for us because we were using you know,

147
00:07:51.959 --> 00:07:55.160
we didn't have touch screen with our prior handeld devices.

148
00:07:55.199 --> 00:07:58.680
And then Apple came right behind it with their first phone,

149
00:07:58.720 --> 00:08:02.759
and you know, we just just took off again, and

150
00:08:03.439 --> 00:08:07.360
you know, I had this incredible run you know through

151
00:08:07.480 --> 00:08:09.399
the you know, call it all the way up to

152
00:08:09.480 --> 00:08:14.279
like sixteen. And in twenty sixteen, we saw the first

153
00:08:14.319 --> 00:08:17.199
tour players out on the green and they were they're

154
00:08:17.199 --> 00:08:18.839
holding a book on the green and we couldn't figure

155
00:08:18.839 --> 00:08:21.240
out what they were doing because we know you had

156
00:08:21.240 --> 00:08:23.360
the yardage books, right, they've had them for as long

157
00:08:23.399 --> 00:08:25.560
as you can remember. They've had little hand drawn yards

158
00:08:25.560 --> 00:08:27.480
books and they're out referenced. But this is the first

159
00:08:27.480 --> 00:08:29.759
time you start seeing people out on the green and

160
00:08:29.800 --> 00:08:31.519
you're like, you know, they're looking at it, looking at

161
00:08:31.560 --> 00:08:33.159
their caddy, and we're like, what do they have? And

162
00:08:33.200 --> 00:08:35.480
we got a hold of one and realized that they

163
00:08:35.519 --> 00:08:38.720
had mapped all the green contours and they had arrows

164
00:08:38.759 --> 00:08:42.279
and contours, and so we're going, oh wow, like this

165
00:08:42.360 --> 00:08:44.879
is something that no one else has, Like this is

166
00:08:44.919 --> 00:08:50.639
the pot of gold. Most everybody, including me, struggle reading greens,

167
00:08:50.679 --> 00:08:54.480
and you know, here you give the opportunity for every

168
00:08:54.559 --> 00:08:56.600
player to feel like they have a caddy standing behind

169
00:08:56.639 --> 00:08:59.559
and reading their putt. And it took us a long

170
00:08:59.559 --> 00:09:01.960
time to figure out how to harness it was a

171
00:09:02.000 --> 00:09:07.200
newer technology to harness this technology, and not only harness it,

172
00:09:07.679 --> 00:09:11.279
so we created something that you know, gave really viable

173
00:09:11.279 --> 00:09:15.679
putting feedback, but to actually put it in an app

174
00:09:16.399 --> 00:09:19.759
with a user interface that people could work with. Like

175
00:09:19.799 --> 00:09:21.799
at first we're like, oh, we got it, and then

176
00:09:21.840 --> 00:09:26.879
people are like, I don't even know what this means. Yeah, yeah, yeah.

177
00:09:27.000 --> 00:09:31.519
People had never seen you know, the you know, the greens,

178
00:09:31.639 --> 00:09:34.039
and you know, we were the first company to launch,

179
00:09:34.440 --> 00:09:37.320
you know, in the app with these green contours and

180
00:09:37.360 --> 00:09:40.480
these we call them heat maps, which basically show the

181
00:09:40.519 --> 00:09:43.120
elevation so you know kind of in ours the red

182
00:09:43.159 --> 00:09:46.120
and orange and yellow or kind of the real you know,

183
00:09:46.320 --> 00:09:49.679
five six seven eight slope and then you know, as

184
00:09:49.679 --> 00:09:51.480
you get down to the blue and white, that's your

185
00:09:51.600 --> 00:09:55.759
real flat areas. And it was it was immediate. I

186
00:09:55.759 --> 00:09:58.759
mean people people were like, oh wow, this is this

187
00:09:58.919 --> 00:10:02.679
is just different. And then what's crazy is the last

188
00:10:02.720 --> 00:10:07.399
time we talked in twenty twenty. As a byproduct of

189
00:10:07.440 --> 00:10:11.360
this in app experience with Greens, we had so many

190
00:10:11.399 --> 00:10:15.240
people reach out and say, I love this, but I

191
00:10:15.240 --> 00:10:17.480
don't like taking my phone to the green. Can you

192
00:10:17.519 --> 00:10:19.840
give me a paper version of it? And we're like, yeah,

193
00:10:20.639 --> 00:10:23.399
we're a software company, you know, we don't do paper,

194
00:10:24.000 --> 00:10:27.559
you know, And it just kept yeah, just kept but

195
00:10:27.600 --> 00:10:30.039
I mean it just kept going and going and going

196
00:10:30.080 --> 00:10:34.320
and we're like, all right, there's something to this and yes,

197
00:10:34.399 --> 00:10:36.200
and so we're like, great, let's give it a try.

198
00:10:36.200 --> 00:10:38.600
And well, of course we reach out. At the time

199
00:10:38.639 --> 00:10:44.559
in twenty twenty, no one was doing print on demand one, right,

200
00:10:45.120 --> 00:10:48.720
you know, Fred, you want to order the course down

201
00:10:48.720 --> 00:10:51.679
the street and you want to order one, I can't

202
00:10:51.679 --> 00:10:54.759
stock it because there's eighteen thousand courses just in the US.

203
00:10:55.399 --> 00:10:57.639
And so we had to figure out this inline printing

204
00:10:57.639 --> 00:11:01.320
solution that would take an order, send it through the system,

205
00:11:01.559 --> 00:11:04.519
kick a book out the other end, have the shipping software,

206
00:11:05.360 --> 00:11:08.519
put it in an envelope, and ship it right fulfill

207
00:11:08.559 --> 00:11:11.320
it all like in the same day. So we had

208
00:11:11.320 --> 00:11:14.279
to build it ourselves, which was an experience. And that's

209
00:11:14.320 --> 00:11:15.919
when I was talking to you last time. We had

210
00:11:15.960 --> 00:11:18.320
just built this crazy.

211
00:11:18.919 --> 00:11:22.679
Correct yeah if I remember correctly, with a very expensive

212
00:11:22.720 --> 00:11:23.480
printing press.

213
00:11:23.759 --> 00:11:28.279
Oh yeah. We had these paper cutters and these binders

214
00:11:28.279 --> 00:11:30.960
that would like fold and staple. I mean, it's just

215
00:11:31.000 --> 00:11:34.279
I mean it was very interesting time. And I packed

216
00:11:34.279 --> 00:11:35.840
a lot of boxes and made a lot of trips

217
00:11:35.840 --> 00:11:40.039
to the post office, you know, as all entreprens do. Yeah,

218
00:11:40.200 --> 00:11:41.720
I mean it was, but it was it was a

219
00:11:41.759 --> 00:11:45.279
fun time, but ultimately it went so well that we

220
00:11:45.360 --> 00:11:48.120
ended up getting we found a fulfillment company that could

221
00:11:48.120 --> 00:11:50.679
actually do it. You know, I take this off our hands, like,

222
00:11:51.159 --> 00:11:55.279
you know, because then you can scale. And so since then,

223
00:11:55.320 --> 00:11:58.519
we we've we've done an amazing job, you know with

224
00:11:58.559 --> 00:12:02.600
these green books. The app is continue to be incredibly successful,

225
00:12:03.000 --> 00:12:09.080
and finally we we actually did our first major app overhaul.

226
00:12:09.159 --> 00:12:12.679
We just redid the entire thing and launched in late April.

227
00:12:13.559 --> 00:12:16.440
So it's been a long time coming, but very exciting.

228
00:12:22.639 --> 00:12:25.679
So the books are still happening, You're still doing those,

229
00:12:25.840 --> 00:12:28.240
and you've said me to like, but I was like,

230
00:12:28.360 --> 00:12:29.759
wait a minute, I got a book here for the

231
00:12:29.759 --> 00:12:31.799
course that I play all the time, and I guess

232
00:12:31.799 --> 00:12:34.039
for country club players, which I'm not, but I have

233
00:12:34.080 --> 00:12:38.080
a favorite course. How often do they pull that out?

234
00:12:38.120 --> 00:12:39.679
It's like, yeah, yeah, I got this, I got this.

235
00:12:40.200 --> 00:12:41.559
Are they still using the books?

236
00:12:42.080 --> 00:12:48.559
That's that's our target demographic? Really yeah, yeah, fascinating most

237
00:12:48.759 --> 00:12:52.080
And I'm you know, I am now I'm going to

238
00:12:52.120 --> 00:12:55.759
say it. I'm absolutely addicted to having, you know, my

239
00:12:55.840 --> 00:12:58.440
green book and we actually will talk about today, but

240
00:12:58.480 --> 00:13:00.279
I have it on the watch as well now just

241
00:13:00.879 --> 00:13:06.080
even better, But I'm addicted to having that with me

242
00:13:06.159 --> 00:13:09.639
at all times. Now. It's that Arizona Country Club which

243
00:13:09.679 --> 00:13:16.080
you've played. The green breaks are very subtle, but I

244
00:13:16.240 --> 00:13:20.879
probably break between my watch and my green book seven

245
00:13:20.960 --> 00:13:24.120
eight holes a day. I'm just not sure, you know.

246
00:13:24.159 --> 00:13:27.200
And all it takes is confirming that you have the

247
00:13:27.279 --> 00:13:31.840
read write and now you're playing with confidence. And that's

248
00:13:32.039 --> 00:13:34.120
that's what this is all about. That's what the app

249
00:13:34.200 --> 00:13:37.240
is all about. Are the golf Loge app experience is

250
00:13:37.279 --> 00:13:41.720
really about, you know, playing with confidence, playing with you know, precision,

251
00:13:41.799 --> 00:13:45.519
playing with intelligence. You know, how do you get out

252
00:13:45.559 --> 00:13:49.279
there and just you know, see the course, you know,

253
00:13:49.360 --> 00:13:51.720
have that vision when you're standing on the tee, when

254
00:13:51.759 --> 00:13:54.960
you're making that approach on the green. That's that's what

255
00:13:55.000 --> 00:13:56.200
this whole new thing is all about.

256
00:13:57.039 --> 00:13:59.240
Well it's perfect because that's what this game is all about.

257
00:13:59.320 --> 00:14:02.279
You play with confidence, you play better. It's that simple.

258
00:14:02.360 --> 00:14:06.320
Because how often you stand over a shot going oh yeah,

259
00:14:06.399 --> 00:14:08.879
so sure about this? You feel your tension all the

260
00:14:08.879 --> 00:14:11.879
way down your body and your head's dictating I'm going

261
00:14:11.960 --> 00:14:15.600
to make a mistake here. So playing with confidence anything

262
00:14:15.720 --> 00:14:22.200
you can get is awesome. Now, is it legal? Tell

263
00:14:22.240 --> 00:14:25.840
me where we are with that and what's going these days.

264
00:14:26.159 --> 00:14:31.360
Everything in our app is legal. The green books are

265
00:14:31.360 --> 00:14:33.679
one hundred percent complaint. You know, we don't make any

266
00:14:33.759 --> 00:14:35.720
non complaint green books. You can use those in any

267
00:14:35.720 --> 00:14:40.399
tournament where they're allowed. And so we've got junior golfers,

268
00:14:40.440 --> 00:14:42.759
the best junior golfer in the country or buying these books.

269
00:14:42.799 --> 00:14:45.519
You know, we got high school, college, you know, we've

270
00:14:45.519 --> 00:14:48.720
got you know, people playing in there, you know, Buddies,

271
00:14:48.759 --> 00:14:51.799
member guest, you know, they're they're definitely out there and

272
00:14:51.799 --> 00:14:55.960
everywhere the app. The one difference in our app and

273
00:14:56.399 --> 00:15:00.480
we're with us relaunch, we stripped out the abilit to

274
00:15:00.600 --> 00:15:04.679
turn off the non compliant features, but we're going to

275
00:15:04.720 --> 00:15:06.360
put it back in here shortly. We just had to

276
00:15:06.399 --> 00:15:08.960
get the app live. But the only thing that you

277
00:15:09.159 --> 00:15:11.559
cannot do, which is a really cool feature by the way,

278
00:15:12.519 --> 00:15:15.960
when you're on the green, we built a physics engine

279
00:15:16.519 --> 00:15:20.039
that allows you to basically, you know, tap the screen

280
00:15:20.080 --> 00:15:23.360
here's the cup, and then you just here's the ball,

281
00:15:24.000 --> 00:15:26.559
and then you hit read my putt, and it runs

282
00:15:26.559 --> 00:15:29.440
a physics engine and will predict the perfect putt and

283
00:15:29.519 --> 00:15:31.519
so the rea it'll tell you right on the screen

284
00:15:31.960 --> 00:15:34.000
just like a caddy. Would you know, hey, I want

285
00:15:34.039 --> 00:15:39.240
you to aim twelve inches short and one ball left.

286
00:15:40.120 --> 00:15:46.440
Whoa, it's amazing because now you're putting name point and

287
00:15:46.440 --> 00:15:50.159
everybody else out of business. That's incredible.

288
00:15:51.519 --> 00:15:53.200
Remind me to talk about a point. I want to

289
00:15:53.240 --> 00:15:55.360
come back to that after after we get through this.

290
00:15:55.559 --> 00:15:59.120
Yeah, game point. I'm glad I brought it up.

291
00:15:59.279 --> 00:16:04.279
But amazing technology and which, by the way, you don't

292
00:16:04.320 --> 00:16:08.240
need it. I mean, once you get pretty good at reading,

293
00:16:08.559 --> 00:16:12.360
uh these green maps and and and approach, and let's

294
00:16:12.399 --> 00:16:15.279
not forget about approach like it's every bit as important

295
00:16:15.320 --> 00:16:16.799
as a green Like when you get to see the

296
00:16:16.840 --> 00:16:19.639
green from the approach and where the pin is, your

297
00:16:19.679 --> 00:16:22.840
course management, you know, gets way better and you you

298
00:16:22.879 --> 00:16:23.879
certainly score lower.

299
00:16:23.919 --> 00:16:26.960
But yeah, you can really pinpoint your distances at that.

300
00:16:26.919 --> 00:16:29.360
Point, right yep. And so once you get good at that,

301
00:16:30.600 --> 00:16:32.639
you can literally walk up behind your ball, whether you're

302
00:16:32.679 --> 00:16:35.200
using the phone, the book, the watch, and just take

303
00:16:35.240 --> 00:16:38.120
a very quick look and you'll never walk the putt again,

304
00:16:38.720 --> 00:16:41.840
you literally And it's not cheating, it's I mean, most

305
00:16:41.879 --> 00:16:43.879
of us don't get a put of the caddy, right,

306
00:16:44.279 --> 00:16:47.840
This is all this is is allowing any amateur to

307
00:16:48.000 --> 00:16:51.879
play without having you know, without having the caddy behind them.

308
00:16:51.879 --> 00:16:55.279
But it's like someone whispering you'roine fred ankle Fred. I

309
00:16:55.279 --> 00:16:58.120
want you to this puts a little uphill. I want

310
00:16:58.159 --> 00:17:00.399
you to hit it like two feet past and it's

311
00:17:00.399 --> 00:17:02.279
going to move right to left. I know your little

312
00:17:02.360 --> 00:17:04.160
rotten eyes are telling you left or right, but this

313
00:17:04.240 --> 00:17:05.920
is a right to left or you know what I mean.

314
00:17:05.920 --> 00:17:08.240
So it's but you don't have an AI voice talking

315
00:17:08.279 --> 00:17:10.039
to me right, You're just looking at this.

316
00:17:10.200 --> 00:17:11.839
Should I better? I better? Uh?

317
00:17:14.039 --> 00:17:18.720
Yeah, I'd love to be the voice of that. Hey,

318
00:17:18.759 --> 00:17:22.119
this is uncle Fred, and your butt's going to break

319
00:17:22.480 --> 00:17:24.680
from left to right about four inches.

320
00:17:24.839 --> 00:17:29.640
Yeah, don't mess this up. Trust trust the read.

321
00:17:31.039 --> 00:17:34.400
Absolutely, trust the read. Trust the read. I need to

322
00:17:34.440 --> 00:17:37.160
go back to something because I'm really curious about this.

323
00:17:37.839 --> 00:17:43.119
When you first saw somebody with a book that had

324
00:17:43.279 --> 00:17:46.119
the greens, you know, mapped out, and you were like,

325
00:17:46.200 --> 00:17:49.400
what is that? You said, we found somebody whose book

326
00:17:49.440 --> 00:17:50.160
we can look at.

327
00:17:50.480 --> 00:17:53.400
Who was oh that is we can't tell you that,

328
00:17:53.480 --> 00:17:58.240
but uh we did, uh we we did get a

329
00:17:58.279 --> 00:18:00.160
hold of one, and it was it was hard or

330
00:18:00.519 --> 00:18:03.799
you know, you know, getting one. But you know once,

331
00:18:04.200 --> 00:18:08.079
once you saw it, we were like, oh wow, now

332
00:18:08.200 --> 00:18:11.400
I will tell you this when we saw it. You know,

333
00:18:11.480 --> 00:18:15.400
I'm over fifty as well, and my eyes don't work

334
00:18:15.480 --> 00:18:18.240
quite as good as they used to. But the green

335
00:18:18.279 --> 00:18:20.000
books that we saw are like, oh no, no, no,

336
00:18:20.200 --> 00:18:23.680
we're going to make these things readable for people over

337
00:18:23.720 --> 00:18:26.200
the age of fifty as well. So we made bigger

338
00:18:26.319 --> 00:18:29.720
arrows and boulder arrows and boulder colors. Yeah, it was.

339
00:18:30.079 --> 00:18:33.119
It was very difficult to decipher. But most tour pros

340
00:18:33.119 --> 00:18:37.079
are you know, in their twenties and thirties, you know. Yeah,

341
00:18:37.119 --> 00:18:40.240
so it's the same with the caddies. So that was

342
00:18:40.279 --> 00:18:42.160
the only subtle tweak we made there.

343
00:18:42.920 --> 00:18:46.519
So where does this information come from? Because you can't

344
00:18:46.599 --> 00:18:49.039
go out and map every single green I mean it's

345
00:18:49.119 --> 00:18:53.160
mapping courses is one thing. And getting the GPS data

346
00:18:53.200 --> 00:18:57.119
on distances, you know, that's great from you know, Google

347
00:18:57.200 --> 00:18:59.920
or wherever it comes from. But where do you go

348
00:19:00.079 --> 00:19:07.920
at the distances, elevation change directions, all that information for greens?

349
00:19:08.160 --> 00:19:10.440
How do you acquire that?

350
00:19:11.400 --> 00:19:15.319
There's a bunch of different teams. Yeah, there's we've got

351
00:19:15.640 --> 00:19:17.519
we're almost a twenty. I think we're a little over

352
00:19:17.559 --> 00:19:19.039
twenty thousand now worldwide.

353
00:19:19.599 --> 00:19:20.039
Amazing.

354
00:19:20.319 --> 00:19:22.839
But yeah, there's a bunch of different techniques. You know.

355
00:19:22.880 --> 00:19:24.839
One of them is actually you do go to the

356
00:19:24.839 --> 00:19:27.319
course with a scanner, you do go to the course

357
00:19:27.319 --> 00:19:30.200
with a drone. And then there's you know other solutions

358
00:19:30.240 --> 00:19:33.200
where you have you know, low flying aircraft you know

359
00:19:33.279 --> 00:19:37.640
that that use this technology called light ar that captures

360
00:19:37.680 --> 00:19:41.960
this incredible data. I mean it really truly is you know,

361
00:19:41.960 --> 00:19:45.119
if you leave the flagstick in you see it like

362
00:19:45.400 --> 00:19:48.279
if you if you left you know, a golf ball

363
00:19:48.319 --> 00:19:51.200
on the ground, that's the kind of elevation you can

364
00:19:51.279 --> 00:19:55.200
actually see. It's it's that detail. And so you know,

365
00:19:55.240 --> 00:19:58.119
when you're looking at these greens and you're not trusting me,

366
00:19:58.200 --> 00:20:00.240
and you're like, Pete, I don't believe it, and you're

367
00:20:00.400 --> 00:20:03.400
you know, I don't believe in your greens, it's you know,

368
00:20:03.440 --> 00:20:06.920
in the center meter type of accuracy. And so it's

369
00:20:07.279 --> 00:20:09.880
it's your eyes that aren't lining you up correctly. And

370
00:20:09.920 --> 00:20:12.519
that's the art form here, you know, the first time,

371
00:20:12.599 --> 00:20:14.680
first few times you got to look at it. Oh

372
00:20:15.200 --> 00:20:19.240
and a helpful hint is imagine you're standing behind your ball,

373
00:20:19.839 --> 00:20:21.640
you're looking at your read, you're looking at the pin.

374
00:20:22.079 --> 00:20:24.799
If you poured a giant bucket of water on the green,

375
00:20:25.559 --> 00:20:27.240
where would where would the water run off to?

376
00:20:28.200 --> 00:20:28.759
Not even.

377
00:20:30.559 --> 00:20:34.039
You just you just need to get your brain like, oh,

378
00:20:34.200 --> 00:20:37.039
so those arrows, if it's going, you know, slightly out

379
00:20:37.039 --> 00:20:38.920
the right and coming back to the left, that means

380
00:20:38.960 --> 00:20:41.920
it's you know, a little right to left breaker. If

381
00:20:41.960 --> 00:20:45.680
you're seeing the arrows point towards you, that's an uphill putt.

382
00:20:45.920 --> 00:20:47.680
If you're seeing the arrows point away from you, that's

383
00:20:47.680 --> 00:20:50.839
a downhill putt. And then it varies depending on how

384
00:20:50.920 --> 00:20:53.720
much those arrows are turning in point learn.

385
00:20:54.079 --> 00:20:58.279
Yeah, we learned from on golf smarter years ago from

386
00:20:58.319 --> 00:21:02.680
a golf course architect, and I'm like, I remember asking him,

387
00:21:03.039 --> 00:21:05.480
you know, people say it breaks to the water, it

388
00:21:05.480 --> 00:21:07.559
breaks to the ocean, it breaks to the mountain. Is

389
00:21:07.599 --> 00:21:10.519
that true? And they went, no, No, it's all about irrigation.

390
00:21:11.400 --> 00:21:13.559
You can't have a flat green because you have to

391
00:21:13.640 --> 00:21:16.680
have the water roll off somewhere. So it all it's

392
00:21:16.720 --> 00:21:19.759
all about where the water would go if you're pouring

393
00:21:19.880 --> 00:21:22.079
a glass of water or something. But it's all about

394
00:21:22.079 --> 00:21:24.759
where the water is for irrigation purposes, to get the

395
00:21:24.759 --> 00:21:25.720
water off the green.

396
00:21:26.079 --> 00:21:28.839
Yeah, yeah, And there's a lot of courses where you're

397
00:21:28.920 --> 00:21:32.079
right where oh yeah, this breaks towards the city. This

398
00:21:32.240 --> 00:21:35.400
breaks towards the It doesn't till it doesn't until the

399
00:21:35.519 --> 00:21:37.920
architect took that green and you know, made it look

400
00:21:37.960 --> 00:21:40.759
like it's going like this, and yet it's actually uphill.

401
00:21:41.039 --> 00:21:42.880
You know, you see it all the time and it

402
00:21:42.920 --> 00:21:45.160
looks like a downhill. Put it's actually uphill. And that's

403
00:21:45.160 --> 00:21:49.359
because the architect. This is what he did. And you know,

404
00:21:49.559 --> 00:21:53.319
this doesn't lie. This tells you exactly what the ground does.

405
00:21:53.599 --> 00:21:57.079
So whether you're approaching from the fairway or you're you know,

406
00:21:57.119 --> 00:21:59.160
you've got a pitch shot, or you've got a chip shot,

407
00:21:59.200 --> 00:22:01.599
a bunker shot, you know, or you're putting on the green,

408
00:22:02.319 --> 00:22:04.519
you know what's going on up there and that that

409
00:22:04.640 --> 00:22:07.319
will help you shave a ton of strokes of your game.

410
00:22:13.559 --> 00:22:16.359
And you're saying that the information that you get on

411
00:22:16.400 --> 00:22:18.599
the app, you'll also if you have an Apple Watch

412
00:22:19.039 --> 00:22:21.279
or I guess if this works Android and Apple.

413
00:22:22.960 --> 00:22:26.680
Yes, So we launched on Apple first, and that's kind

414
00:22:26.680 --> 00:22:30.960
of our testing ground. And I know I was on

415
00:22:31.000 --> 00:22:33.599
a call last Friday morning, I believe our development call,

416
00:22:34.160 --> 00:22:39.759
and I think by mid to late this month, in June,

417
00:22:40.680 --> 00:22:43.359
June of twenty five, June of twenty twenty five, we

418
00:22:43.440 --> 00:22:45.599
will have the Android done as well.

419
00:22:46.200 --> 00:22:49.440
Okay, okay, so you're telling people when we recorded this,

420
00:22:49.480 --> 00:22:51.839
because they won't be hearing this probably till August. But

421
00:22:51.920 --> 00:22:56.920
that's well, great, Now, what kind of impact. One of

422
00:22:56.960 --> 00:22:59.039
the things that I get frustrated about when I'm using

423
00:22:59.039 --> 00:23:01.359
an app and then i'm it also works on my phone,

424
00:23:01.599 --> 00:23:06.960
is my watch battery dies by the thirteenth hole. There

425
00:23:06.960 --> 00:23:08.039
were real battery drains.

426
00:23:08.759 --> 00:23:13.200
Yeah, and when we launched let's go back, let's back

427
00:23:13.240 --> 00:23:15.519
up to two thousand and nine, when we came out

428
00:23:15.519 --> 00:23:19.759
on the first you know, smartphone battery issue was huge,

429
00:23:20.680 --> 00:23:23.000
you know back then, like they just hadn't figured out

430
00:23:23.000 --> 00:23:25.440
the batteries, and you know, you had to come up

431
00:23:25.440 --> 00:23:29.440
with all these solutions to protect the golfer and their battery,

432
00:23:29.480 --> 00:23:32.319
and so they had a great user experience. I will

433
00:23:32.359 --> 00:23:35.119
tell you now, if you've got a problem with your

434
00:23:35.119 --> 00:23:37.960
battery on your phone now with Golf, GPS or any

435
00:23:37.960 --> 00:23:39.839
app for that matter, you need to get a new phone.

436
00:23:39.960 --> 00:23:42.359
Because the new phone is just they don't have any

437
00:23:42.359 --> 00:23:42.960
battery issues.

438
00:23:44.559 --> 00:23:49.200
We have an iPhone ten yeah, it's time to well

439
00:23:49.319 --> 00:23:52.079
thirteen or fourteen, it's time to upgrade.

440
00:23:52.519 --> 00:23:56.119
Yeah, yes, it is what it is. But with respect

441
00:23:56.160 --> 00:23:58.559
to the watch again, now we've we've got a new

442
00:23:58.599 --> 00:24:01.839
problem we're solving for the newer ones as you get

443
00:24:01.880 --> 00:24:04.640
into the you know those the bigger ones, the ultras,

444
00:24:05.559 --> 00:24:08.960
those things, the battery life is really good and they're

445
00:24:08.960 --> 00:24:11.559
going to continue to get better and better. But just

446
00:24:11.680 --> 00:24:15.200
know we're continually working on different methods and features and

447
00:24:15.720 --> 00:24:18.599
color palettes and you know, things that will you know,

448
00:24:18.640 --> 00:24:21.119
bring the brightness down but yet you still be able

449
00:24:21.160 --> 00:24:24.279
to see. You know, we're we're definitely always thinking about

450
00:24:24.559 --> 00:24:27.559
the user interface and how to make that experience work.

451
00:24:28.880 --> 00:24:31.759
Were you a serial entrepreneur leading up to nineteen ninety

452
00:24:31.839 --> 00:24:34.119
nine when you launched this the first time? Were you

453
00:24:34.720 --> 00:24:37.599
dabbling in all these different things? Where did you come from?

454
00:24:37.839 --> 00:24:40.319
Fred, I've never had a job, which is a good

455
00:24:40.359 --> 00:24:42.920
or bad? I guess I don't know. My resume is

456
00:24:43.240 --> 00:24:46.000
you know, you know, kind of funny. But now, before

457
00:24:46.559 --> 00:24:50.519
before we started this, you know, my partner Scott and

458
00:24:50.559 --> 00:24:54.240
I we we created a company called Golf I mean

459
00:24:55.160 --> 00:24:58.240
Premium Cigars International. We were part of this group that

460
00:24:59.079 --> 00:25:01.880
launched the product. Were the first company to put premium

461
00:25:01.880 --> 00:25:06.039
cigars in humid orders in convenience stores across the country.

462
00:25:06.799 --> 00:25:08.839
Oh yeah, yeah it.

463
00:25:08.720 --> 00:25:14.119
Was NBA guys or no, yeah.

464
00:25:13.240 --> 00:25:16.319
I love Nbay absolutely. Yeah.

465
00:25:16.799 --> 00:25:17.720
That's fascinating.

466
00:25:17.839 --> 00:25:19.000
Yeah, that's fascinating.

467
00:25:19.319 --> 00:25:22.640
And since ninety nine when you started golf Logics as

468
00:25:23.039 --> 00:25:26.160
that been totally your focus. Yeah, are you still dabbling

469
00:25:26.160 --> 00:25:27.000
in other ideas?

470
00:25:27.480 --> 00:25:30.160
Now? This is I mean, as you can see, as

471
00:25:30.200 --> 00:25:32.799
we've talked through all these different pivots we've made over

472
00:25:32.880 --> 00:25:36.519
the years, this is an investors Oh yeah, all the

473
00:25:36.559 --> 00:25:39.559
things that you're navigating on a daily basis, you know,

474
00:25:39.599 --> 00:25:41.720
there's not a lot of time left to go out

475
00:25:41.759 --> 00:25:44.359
and come up with other crazy ideas. But you know,

476
00:25:44.400 --> 00:25:48.359
as long as we're we're continually creating and building and

477
00:25:48.440 --> 00:25:52.720
you know, innovating, you know, and things like you know,

478
00:25:52.720 --> 00:25:54.480
when we'll I know, we'll get into it. But this

479
00:25:54.559 --> 00:25:56.640
new three D view that we came out with in

480
00:25:57.200 --> 00:26:01.079
our app, it's freaking crazy like it it's just it's

481
00:26:01.119 --> 00:26:05.200
crazy like when you look through the screen and you

482
00:26:05.240 --> 00:26:08.279
see what's in front, you're like, oh oh wow, you know,

483
00:26:08.319 --> 00:26:10.000
it's it's definitely the wow factor.

484
00:26:10.759 --> 00:26:14.720
It definitely is now just before we started recording, you

485
00:26:14.799 --> 00:26:18.920
helped me upgrade to the premium model, and since I

486
00:26:18.960 --> 00:26:20.720
lived next to a golf course, I was able to

487
00:26:20.759 --> 00:26:25.559
just like tap right into it. And you've got a

488
00:26:25.559 --> 00:26:27.880
three hundred and sixty degree view. If you're holding your

489
00:26:27.920 --> 00:26:30.519
phone up, you can turn it. You can turn your

490
00:26:30.519 --> 00:26:37.240
body all the way around and see everything with shot direction.

491
00:26:37.640 --> 00:26:42.640
It's it's really remarkable. Oh look there's the Milky Way.

492
00:26:42.720 --> 00:26:47.559
Now that's not on there, but good idea. You don't

493
00:26:47.599 --> 00:26:52.759
want to put the stars in there. We will break

494
00:26:52.839 --> 00:26:57.319
down the new functions and features of this three d

495
00:26:58.640 --> 00:27:01.759
amazing golf Logics app. But I need to get to

496
00:27:01.839 --> 00:27:03.839
aim point. Is now the time? Can I ask you

497
00:27:03.839 --> 00:27:04.279
about aim?

498
00:27:04.480 --> 00:27:08.519
Yeah? Yeah, Well it's funny because you said, oh, this

499
00:27:08.599 --> 00:27:10.359
is going to put a point out of business, and

500
00:27:10.920 --> 00:27:14.920
you know I would say it's actually the opposite. You know,

501
00:27:15.160 --> 00:27:19.279
we we know the folks at a point and and

502
00:27:19.359 --> 00:27:21.799
I know a lot of people that use their their

503
00:27:21.839 --> 00:27:24.400
their great system, right. I mean, you have to spend

504
00:27:24.400 --> 00:27:26.359
some time to learn the system. But if you learn

505
00:27:26.400 --> 00:27:29.240
their system, you are a better putter. You're a better

506
00:27:29.240 --> 00:27:32.400
putter like I just there's no doubt about it. And

507
00:27:32.440 --> 00:27:35.599
one of the things that's hardest in their learning process

508
00:27:35.680 --> 00:27:37.960
is you got to you know, you kind of get

509
00:27:37.960 --> 00:27:40.480
the slope and you're holding a series of fingers up

510
00:27:41.200 --> 00:27:43.799
and you come up with a number. Well, we have

511
00:27:43.880 --> 00:27:47.279
the number. And there's a setting actually in in in

512
00:27:47.359 --> 00:27:50.279
the golf Lyders app where you can actually lay the

513
00:27:50.680 --> 00:27:54.240
instead of having you know, just the arrows and the contours,

514
00:27:54.279 --> 00:27:57.519
you can actually drop in the slope percentages so you

515
00:27:57.519 --> 00:28:00.440
can look actually what the slope is, you know, between

516
00:28:00.559 --> 00:28:03.400
you and the ball. So I would say this is

517
00:28:03.440 --> 00:28:08.599
actually a friend of uh you know, a yeah, yeah,

518
00:28:08.640 --> 00:28:12.400
we we we solve one of the problems you know

519
00:28:12.759 --> 00:28:15.119
that you need to solve to be able to do

520
00:28:15.200 --> 00:28:17.079
the rest of it that is important with aim points.

521
00:28:17.160 --> 00:28:19.240
So no, they're they're great.

522
00:28:20.160 --> 00:28:22.880
Awesome, awesome. So tell me about some of the testimonials

523
00:28:22.880 --> 00:28:25.559
that you get about people who are just blown away

524
00:28:25.599 --> 00:28:26.720
by using this app.

525
00:28:27.880 --> 00:28:30.400
Well, I have to start with the inverse first, and

526
00:28:30.880 --> 00:28:32.559
only because we're in the heat of it right now.

527
00:28:32.599 --> 00:28:36.279
But when when you we haven't done a major like

528
00:28:36.359 --> 00:28:40.160
a major app you know, overhaul in probably six years,

529
00:28:40.240 --> 00:28:42.920
right right, you get a lot of people, you know,

530
00:28:43.000 --> 00:28:45.720
imagine we have hundreds of thousands of people using our

531
00:28:45.920 --> 00:28:49.559
our app on any given weekend and when yeah, thank you.

532
00:28:49.599 --> 00:28:54.480
But when you change, change is not always easy, so

533
00:28:55.200 --> 00:28:59.559
golfs oh boy. So the first wave of feedback is

534
00:28:59.599 --> 00:29:02.759
never good. It's always the people that are like god,

535
00:29:03.359 --> 00:29:06.640
you know, they're just and you're like, yeah, our customer now,

536
00:29:06.839 --> 00:29:11.200
and I get it. Changes changes hard, but you know,

537
00:29:11.480 --> 00:29:14.039
just know, we're just trying to make a better app

538
00:29:14.079 --> 00:29:16.920
experience and we're not going to nail it in the

539
00:29:16.920 --> 00:29:19.039
first month of the first two months, right. I mean,

540
00:29:19.039 --> 00:29:20.799
we do all of our testing and you know, we've

541
00:29:20.799 --> 00:29:22.960
got focus groups and all these different people out trying

542
00:29:23.000 --> 00:29:26.240
every before we launch. But you can't predict what you

543
00:29:26.359 --> 00:29:29.119
really don't know, and it takes a lot of rounds.

544
00:29:30.359 --> 00:29:33.599
But the feedback is valuable. You know when someone calls

545
00:29:33.640 --> 00:29:35.880
and said, ah, is that okay? Why are you saying that?

546
00:29:36.519 --> 00:29:38.960
Oh oh, we didn't think of it that way. Okay,

547
00:29:39.279 --> 00:29:41.839
what if we tweak this? So we do a lot

548
00:29:41.880 --> 00:29:47.319
of active work with people that call into complain and

549
00:29:47.359 --> 00:29:50.640
we turn them into you know, coach us up, how

550
00:29:50.640 --> 00:29:51.480
do we make it better?

551
00:29:51.960 --> 00:29:52.240
Right?

552
00:29:52.480 --> 00:29:54.000
And and you learn.

553
00:29:53.920 --> 00:29:56.279
How much can you learn when somebody goes, I love this,

554
00:29:56.720 --> 00:29:57.200
thank you?

555
00:29:57.440 --> 00:29:59.119
I mean it does feel good, don't get me wrong.

556
00:29:59.200 --> 00:30:01.680
Fred like, yeah, yeah, but you don't make any changes.

557
00:30:01.720 --> 00:30:04.240
You don't just like we go like, oh we're good today.

558
00:30:04.400 --> 00:30:06.720
Yeah yeah, you buy it. Okay, fine, we're great.

559
00:30:07.680 --> 00:30:11.279
Yeah. So we get a we do and have you know,

560
00:30:11.359 --> 00:30:13.599
with our Apple reviews and this and that. But we're

561
00:30:13.640 --> 00:30:16.319
able to reach out and you know, work with these

562
00:30:16.359 --> 00:30:20.400
folks and understand their their logic, and you know, some

563
00:30:20.519 --> 00:30:25.480
of it is unreasonable, and you know, others were like, wow,

564
00:30:25.559 --> 00:30:28.880
what a great idea. That's not hard to do. We're

565
00:30:28.880 --> 00:30:32.000
going to fix that. So, I mean, anybody that's got

566
00:30:32.000 --> 00:30:35.240
our app, you're going to see updates, probably certainly within

567
00:30:35.319 --> 00:30:39.079
the first three months after a launch. I mean we're

568
00:30:39.079 --> 00:30:44.000
throwing an update out every two weeks, you know, at

569
00:30:44.039 --> 00:30:46.640
a bare minimum, you know, wow. I mean, because it's

570
00:30:46.640 --> 00:30:47.920
just and there are a lot of times it's just

571
00:30:48.039 --> 00:30:51.880
real little little things. You know. One of the things

572
00:30:51.880 --> 00:30:54.759
that you know, I just my feedback. You know, the

573
00:30:54.799 --> 00:30:58.400
watch is going live this week with the new build,

574
00:30:58.440 --> 00:31:00.960
and you know, I got it using the test build,

575
00:31:00.960 --> 00:31:03.720
and I'm like, this is too small. I know you

576
00:31:03.759 --> 00:31:05.680
wanted to jam all this information on here, but I'm

577
00:31:05.680 --> 00:31:08.440
telling you, I don't wear my glasses when I'm mountain

578
00:31:08.440 --> 00:31:12.319
playing and I'm wearing polarized you know, sunglasses, and I

579
00:31:12.319 --> 00:31:15.319
can't see these numbers, and oh, you know, and a

580
00:31:15.319 --> 00:31:18.119
lot of our developers or you know, twenties, thirties and

581
00:31:18.440 --> 00:31:20.240
early forties, and you know, they're like, what do you

582
00:31:20.319 --> 00:31:22.559
mean you can't see it. I'm like, well, you just wait.

583
00:31:24.200 --> 00:31:27.440
I want to say, yeah, right, don't worry, don't wait

584
00:31:27.480 --> 00:31:29.839
while you're working on it, get to it now. Yeah,

585
00:31:29.880 --> 00:31:30.960
just trust me on this one.

586
00:31:31.160 --> 00:31:34.039
Yeah, I mean those are the type of you know,

587
00:31:34.200 --> 00:31:37.960
real kind of deep dive as we take into you know,

588
00:31:38.039 --> 00:31:38.960
the user interface.

589
00:31:45.119 --> 00:31:48.839
I want to talk about my user experience with it again.

590
00:31:48.960 --> 00:31:51.599
I was not using the new, the upgraded version yet,

591
00:31:51.640 --> 00:31:54.720
but it's still using the latest version of the free app.

592
00:31:54.799 --> 00:31:57.400
And let's let everyone know there's a free app here

593
00:31:57.440 --> 00:32:01.200
at golf logics dot com or on your app store

594
00:32:01.240 --> 00:32:04.359
wherever you get it. But I was telling you that

595
00:32:04.559 --> 00:32:06.960
I played a couple of rounds this week and I

596
00:32:07.079 --> 00:32:12.319
was using it, and I compared it with the stats

597
00:32:12.359 --> 00:32:14.720
that I got from Arcos, which I don't have to

598
00:32:14.720 --> 00:32:18.079
pay attention to, right, I have the Arcos tabs on

599
00:32:17.720 --> 00:32:20.240
my on my clubs, and so at the end, I

600
00:32:20.279 --> 00:32:24.079
wanted to look back and see how it compared. And

601
00:32:24.559 --> 00:32:29.720
because Arcos is really detailed and it's very good, but

602
00:32:29.799 --> 00:32:35.240
it's a whole different kind of system, right, very very different.

603
00:32:35.920 --> 00:32:40.200
But statistically, you guys were right on the money as

604
00:32:40.240 --> 00:32:44.920
far as my score, fairways, greens and regulation, number of putts,

605
00:32:46.720 --> 00:32:50.519
and but you gave me things like how many misputts,

606
00:32:51.119 --> 00:32:54.079
how many green side bunkers, how many pitches, how many

607
00:32:54.079 --> 00:32:56.680
you know, like things like that were on a simple

608
00:32:56.759 --> 00:32:59.359
look at the end of the round. All this information

609
00:32:59.480 --> 00:33:02.519
is like, that's really valuable stuff. I love that.

610
00:33:03.839 --> 00:33:07.680
Yeah, we we and Anarcos has been in the game

611
00:33:07.720 --> 00:33:11.279
a long time and they've they've they've done a great

612
00:33:11.359 --> 00:33:15.279
job building their you know, their technology. You know, their

613
00:33:15.359 --> 00:33:20.960
technology has a lot to do with learning after you play, right, like,

614
00:33:21.160 --> 00:33:24.039
you know, going back and looking at They've made a

615
00:33:24.119 --> 00:33:27.240
seamless way for you to collect a lot of performance

616
00:33:27.279 --> 00:33:30.799
data while you're out there, club distances and such, and

617
00:33:30.880 --> 00:33:32.720
so when you're done, you're actually able to look at

618
00:33:32.799 --> 00:33:36.400
in a lot of different new and unique ways. Our

619
00:33:36.480 --> 00:33:39.920
primary goal has been how do I help you while

620
00:33:39.920 --> 00:33:44.119
you're on the course, right, And so I'm trying to

621
00:33:44.160 --> 00:33:47.480
make you smarter why you play. I'm trying to help

622
00:33:47.519 --> 00:33:50.640
you lower your score while you're playing the game of

623
00:33:50.680 --> 00:33:53.920
golf in it, and we do offer you know, a

624
00:33:54.039 --> 00:33:57.200
number of we get real deep. If you start, we

625
00:33:57.559 --> 00:34:00.599
default only the four things on, but if you click

626
00:34:00.640 --> 00:34:03.000
on them expanded, like you said, you must have done it,

627
00:34:03.000 --> 00:34:04.799
like you can get down and you can get really

628
00:34:05.240 --> 00:34:08.199
down on the nitty gritty and track a tremendous amount

629
00:34:08.199 --> 00:34:12.039
of things out there, and then you get to look

630
00:34:12.079 --> 00:34:14.519
at it afterwards. So I feel like we're the best

631
00:34:14.519 --> 00:34:18.559
of both worlds. But we don't at this time, and

632
00:34:18.800 --> 00:34:20.239
not to say we won't hear in the future, but

633
00:34:20.320 --> 00:34:23.199
we don't auto track your shots, right, we don't. We're

634
00:34:23.199 --> 00:34:25.559
not telling you actually have to just tap the screen

635
00:34:26.320 --> 00:34:28.760
on the t box, tap the screen on the fairway,

636
00:34:29.880 --> 00:34:32.480
you know, if you want your distances. Whereas you know

637
00:34:32.960 --> 00:34:37.320
a company like Arcos's, you know it's swing detected.

638
00:34:37.400 --> 00:34:41.599
Right right, Okay, So may I make a suggestion, please

639
00:34:41.599 --> 00:34:47.039
a criticism? But what when you have when I'm entering

640
00:34:47.119 --> 00:34:51.519
the data of the score, you know, if I was

641
00:34:51.559 --> 00:34:54.159
in a bunker or if I hit the fairway, enter

642
00:34:54.239 --> 00:34:56.960
that data at the end of each hole, which is

643
00:34:57.000 --> 00:34:59.599
not a problem, and I'm looking forward to doing that

644
00:34:59.639 --> 00:35:02.559
on my work if possible. But on the greens when

645
00:35:02.559 --> 00:35:07.360
you're finished, it asked you about did you go left

646
00:35:07.400 --> 00:35:09.840
of the hole, right of the hole, above the hole

647
00:35:10.000 --> 00:35:14.199
or below the hole right? And it kind of confused

648
00:35:14.199 --> 00:35:16.719
me because here I am on a downhill putt that

649
00:35:16.800 --> 00:35:19.679
went long. Am I love the hole? Or am I

650
00:35:19.679 --> 00:35:24.079
below the hole? Right? Because now I'm coming back, so

651
00:35:24.119 --> 00:35:27.480
I'm now below the hole, So I would have preferred

652
00:35:27.480 --> 00:35:30.559
my suggestion and do whatever you want with this is

653
00:35:30.880 --> 00:35:33.599
long or short, yep, versus above or below?

654
00:35:33.760 --> 00:35:37.880
Okay, No, that's it's funny, it's great feedback. What the

655
00:35:37.960 --> 00:35:41.000
goal of what we're trying to achieve is are you

656
00:35:41.159 --> 00:35:43.719
leaving the putt short? You know? Are you hitting it long?

657
00:35:43.800 --> 00:35:45.840
Are you missing the right? You're missing the left? But

658
00:35:45.960 --> 00:35:50.039
maybe the terminology could be improved to where you know.

659
00:35:50.000 --> 00:35:52.639
It's yeah, I mean I had I had a long,

660
00:35:52.880 --> 00:35:57.280
very long I had a very long downhill putt. Yeah, right,

661
00:35:57.639 --> 00:36:00.400
that I left three feet past the hole.

662
00:36:00.840 --> 00:36:02.760
So I'm like, which, by the way, is what you're

663
00:36:02.760 --> 00:36:03.320
supposed to do?

664
00:36:04.000 --> 00:36:06.760
Yeah? Exactly. No, I was happy with the butt. That's

665
00:36:06.840 --> 00:36:08.920
not the issue. I too, putted on a seventy foot

666
00:36:08.960 --> 00:36:13.280
put my first one. But and what I found out

667
00:36:13.360 --> 00:36:15.800
is two of the people I was playing with had

668
00:36:15.840 --> 00:36:17.679
bets on how far I was going to be from

669
00:36:17.719 --> 00:36:19.679
the hole because they, you know, we were at the

670
00:36:20.039 --> 00:36:22.039
fourteen to fifteenth hole at that point, and I was

671
00:36:22.519 --> 00:36:25.800
I was hitting my leg shots pretty well. Yeah, and

672
00:36:25.840 --> 00:36:27.559
then this guy like, yeah, I had you at seven

673
00:36:27.559 --> 00:36:29.440
feet and you were at six so that's pretty good.

674
00:36:30.360 --> 00:36:34.119
But anyway, I was, now I am below the hole

675
00:36:34.199 --> 00:36:37.760
going up, but I went long, so I didn't know, like,

676
00:36:37.920 --> 00:36:39.880
was that above the hole? I know, I didn't know

677
00:36:39.880 --> 00:36:41.280
how to respond to that.

678
00:36:41.559 --> 00:36:46.519
I I'm gonna I already I already locked that in

679
00:36:46.639 --> 00:36:49.800
and and things like that are very easy, right, that's

680
00:36:49.800 --> 00:36:53.880
a late change, yeah, one word. Yeah, it's not a

681
00:36:54.039 --> 00:36:56.719
you know, a true UI change where we have to

682
00:36:56.800 --> 00:37:00.559
redevelop something. It's like, hey, how about our terminal? Is

683
00:37:01.320 --> 00:37:04.480
you know long short? Do you miss long short right

684
00:37:04.519 --> 00:37:05.079
or left left?

685
00:37:05.079 --> 00:37:05.440
You're right?

686
00:37:05.719 --> 00:37:07.960
Yeah, yeah, yeah, listen.

687
00:37:08.320 --> 00:37:12.199
I I don't have a lot of criticisms about this app.

688
00:37:13.320 --> 00:37:16.039
And I've used a lot of golf apps. We featured

689
00:37:16.039 --> 00:37:18.719
a lot of golf apps on this show. Uh, And

690
00:37:19.039 --> 00:37:23.519
I'm really impressed with this one. Uh well, you call

691
00:37:23.559 --> 00:37:26.800
me uncle Fred. How can I not be? So let's

692
00:37:26.840 --> 00:37:29.119
get into the new stuff and the AI and three D.

693
00:37:29.400 --> 00:37:31.000
Let's let's dig deep.

694
00:37:31.880 --> 00:37:38.039
Sure, the the true groundbreaking thing that that we launched

695
00:37:38.039 --> 00:37:42.119
in this new you know, overhaul is the ability you're

696
00:37:42.159 --> 00:37:44.159
standing on the first tee or at home for that matter,

697
00:37:45.239 --> 00:37:48.199
but you're standing on the first t and you're looking

698
00:37:48.280 --> 00:37:51.400
down the fairway and you're seeing those trees on the left,

699
00:37:51.440 --> 00:37:54.280
You're you're seeing that bunker on the right, and you're

700
00:37:54.320 --> 00:37:57.960
seeing you know, kind of distances, your carry distances pop

701
00:37:58.039 --> 00:38:00.639
up in the field of you. So hey, it's two

702
00:38:00.719 --> 00:38:04.519
twenty five to the left bunker. It's you know too,

703
00:38:05.039 --> 00:38:07.119
you know, forty two to carry that left bunker. And

704
00:38:07.119 --> 00:38:10.920
it's so it's very obvious if you walk or drag

705
00:38:11.000 --> 00:38:14.119
your finger down the fairway, the view starts to change

706
00:38:14.360 --> 00:38:18.199
and so you're actually you're able to see, you know better,

707
00:38:18.239 --> 00:38:20.519
able to see what's up in front of you. So,

708
00:38:20.960 --> 00:38:23.159
you know, this is the first time someone's actually been

709
00:38:23.199 --> 00:38:27.039
able to It's always been a you know, we've tried

710
00:38:27.079 --> 00:38:30.360
to make our imagery, our whole imagery three D, and

711
00:38:30.360 --> 00:38:31.880
you know, and try all those things. But this is

712
00:38:31.920 --> 00:38:35.480
the first time you've actually had a real immersive experience,

713
00:38:36.639 --> 00:38:39.480
you know, when you're out there playing and if you

714
00:38:39.599 --> 00:38:43.440
actually in the setup process that you actually put in

715
00:38:43.519 --> 00:38:47.320
your your club distances. You know, obviously in your in

716
00:38:47.320 --> 00:38:49.800
your mind, Hey, I hit my driver between this range,

717
00:38:49.840 --> 00:38:52.840
I hit my my irons, my wedges, blah blah blah.

718
00:38:52.880 --> 00:38:56.079
If you put that in, you can actually almost play

719
00:38:56.119 --> 00:38:59.360
around a golf you know, preview around the golf on

720
00:38:59.400 --> 00:39:02.519
a course that maybe you're going to go play, and

721
00:39:02.880 --> 00:39:07.480
it'll show you your club distances and where you would land.

722
00:39:08.000 --> 00:39:11.440
So it's really it's really interesting. It's you know, I

723
00:39:11.480 --> 00:39:13.280
can really see this if you're going to play your

724
00:39:13.599 --> 00:39:16.800
buddy's member, guest, or you're a junior golfer, a high

725
00:39:16.800 --> 00:39:19.800
school golfer and you haven't played a course. I mean,

726
00:39:20.519 --> 00:39:23.239
why would you not spend a half hour, you know,

727
00:39:24.239 --> 00:39:27.639
pre playing this course. Oh I don't need driver on

728
00:39:27.719 --> 00:39:29.800
this hole. Oh this is a three with all this.

729
00:39:29.960 --> 00:39:33.159
Oh this is just my hybrid off the tee. Oh

730
00:39:33.199 --> 00:39:35.920
I've got to stay. I got to really watch out

731
00:39:35.960 --> 00:39:36.920
for the left side here.

732
00:39:39.840 --> 00:39:43.159
I hate to interrupt you, I'm sorry, but I know

733
00:39:43.199 --> 00:39:46.559
when I go to play new courses. I'll go to

734
00:39:46.599 --> 00:39:50.480
their website, of course website and watch the videos.

735
00:39:50.000 --> 00:39:50.639
As the holes.

736
00:39:51.280 --> 00:39:55.719
Well, this changes that dramatically by being in three D,

737
00:39:56.039 --> 00:40:00.840
and I guess what you're doing is eliminating line shots?

738
00:40:01.400 --> 00:40:03.920
Yeah, yeah, what's really out there?

739
00:40:04.280 --> 00:40:06.280
Can I Can I go over these trees? Do I

740
00:40:06.360 --> 00:40:08.559
have to go around? What's on the other side of

741
00:40:08.599 --> 00:40:11.519
these this? You know this dog leg? How far do

742
00:40:11.559 --> 00:40:15.039
I have to get to it? I mean that's remarkable.

743
00:40:16.280 --> 00:40:19.440
Great information again, information.

744
00:40:19.760 --> 00:40:23.119
Again, It's it's that intelligence, you know, it's not playing

745
00:40:23.159 --> 00:40:26.639
smarter and that confidence, right Like when you're standing on

746
00:40:26.639 --> 00:40:30.400
that tee, unsure of what's up there, and you're like,

747
00:40:31.159 --> 00:40:33.960
I'll hit my now most of us, I'll hit my driver,

748
00:40:34.519 --> 00:40:36.119
you know, And then you get up and you're like,

749
00:40:36.280 --> 00:40:39.159
oh man, right over this bunker is the water and

750
00:40:39.199 --> 00:40:42.239
I couldn't see it, and you know, everything funnels down

751
00:40:42.239 --> 00:40:44.599
to the right. Now I'm blinded. You know, I'm blocked

752
00:40:44.599 --> 00:40:47.320
by a tree. You know, that shouldn't happen again. Like,

753
00:40:47.360 --> 00:40:51.079
so you you could take a different line or use

754
00:40:51.119 --> 00:40:53.280
a different club just by standing on the t box

755
00:40:53.320 --> 00:40:54.679
because you have this new information.

756
00:41:00.880 --> 00:41:04.000
Tell me about some of your competitors that you look

757
00:41:04.079 --> 00:41:06.119
to and go, hmm, that's a good idea.

758
00:41:06.679 --> 00:41:09.840
Wow. Well, I would like to say we thought of

759
00:41:09.880 --> 00:41:13.400
everything first, but we've been in the game so long,

760
00:41:15.119 --> 00:41:18.239
you don't. I've been asked this a number of times.

761
00:41:18.400 --> 00:41:20.280
You know, how come you guys don't have you know,

762
00:41:20.360 --> 00:41:28.360
it's that question. And most we focus on the encourse experience.

763
00:41:28.760 --> 00:41:34.679
We focus on golf better, smarter, faster, you know, just

764
00:41:35.039 --> 00:41:40.000
score lower, all those things. What we have chosen not

765
00:41:40.159 --> 00:41:43.159
to do, and some of our competitors do and do

766
00:41:43.320 --> 00:41:47.920
very well, is the sense of community. You know. They

767
00:41:48.199 --> 00:41:52.000
it's the crap talking, you know, it's the you know,

768
00:41:52.039 --> 00:41:57.519
the banter back and forth leader boards and you know,

769
00:41:57.639 --> 00:42:00.360
things like that, being able to post your round to

770
00:42:00.440 --> 00:42:03.960
social media, you know, all those different things. We did

771
00:42:03.960 --> 00:42:07.159
a lot of that very early on. So in twenty eleven,

772
00:42:07.320 --> 00:42:10.440
twelve thirteen, when we were doing stuff before Facebook, right

773
00:42:10.960 --> 00:42:14.639
there was community driven and we realized it just wasn't

774
00:42:14.920 --> 00:42:18.079
at the time, it wasn't who we were, and so

775
00:42:18.119 --> 00:42:23.599
we focused on the encourse golf experience. But there's some

776
00:42:23.679 --> 00:42:27.000
great apps out there, you know that that provide a

777
00:42:27.079 --> 00:42:33.199
really you know, different service on the social side, and

778
00:42:33.679 --> 00:42:36.639
who knows. I mean, we always go back and revisit things.

779
00:42:37.280 --> 00:42:41.559
But right now we've chosen to invest our time in

780
00:42:41.719 --> 00:42:44.599
R and D into things like this that makes your

781
00:42:44.760 --> 00:42:48.440
playing experience better while you're out there with this you know,

782
00:42:48.519 --> 00:42:51.519
new three D view. And you know, one of the

783
00:42:51.559 --> 00:42:54.960
other things we just launched is the fairway view, which

784
00:42:55.000 --> 00:42:57.320
you can toggle back and forth if you want to

785
00:42:57.360 --> 00:43:00.679
look at more of a traditional view. We used to have,

786
00:43:01.199 --> 00:43:03.719
you know, kind of a traced you know, a whole

787
00:43:03.800 --> 00:43:07.519
imagery like you'd see on a sim and then and

788
00:43:07.559 --> 00:43:10.039
then that was it, you know, but in our most

789
00:43:10.039 --> 00:43:15.800
recent launch we actually now included the actual true imagery

790
00:43:16.519 --> 00:43:19.320
on the surround. So now you're able to see the

791
00:43:19.360 --> 00:43:21.480
buildings and I'm sure I probably you're looking at it

792
00:43:21.559 --> 00:43:24.639
right now, but it gives you another layer and another

793
00:43:24.880 --> 00:43:28.960
piece of information. And that was technically definitely a challenge

794
00:43:29.000 --> 00:43:32.159
what we did there. And it looks easy you're looking

795
00:43:32.199 --> 00:43:35.400
at it now, but to make that work was was definitely,

796
00:43:36.000 --> 00:43:39.159
you know, technically challenging, but it's it's very cool. So

797
00:43:39.280 --> 00:43:42.119
now and we've got a target, right, so a tap

798
00:43:42.199 --> 00:43:45.239
target on every hole and so now as we don't

799
00:43:45.239 --> 00:43:47.159
always hit the ball down the middle of the fairway, right,

800
00:43:47.199 --> 00:43:49.920
So now all of a sudden, you're able to see

801
00:43:49.960 --> 00:43:52.119
you're in the other fairway. You're actually able to see it.

802
00:43:53.119 --> 00:43:55.800
You're able to see what's in between, and you're still

803
00:43:55.840 --> 00:43:58.320
able to get distanced back to the hole and hopefully

804
00:43:58.360 --> 00:44:00.960
you have an errant drive tug one a little bit

805
00:44:01.000 --> 00:44:05.199
and and you're actually able Oh whatever, I'm only one

806
00:44:05.320 --> 00:44:08.119
seventy eight, uh, you know, and you hit it up

807
00:44:08.159 --> 00:44:09.960
on or near the green. And I just got out

808
00:44:09.960 --> 00:44:12.000
of the same with a bow gear apart instead of

809
00:44:12.039 --> 00:44:13.519
a double like we normally get.

810
00:44:14.880 --> 00:44:17.079
As I am, you're right, I am looking at the

811
00:44:17.119 --> 00:44:19.880
app as we're talking, and it's I queued it up

812
00:44:19.920 --> 00:44:25.440
to the hole right next to my backyard. Here there.

813
00:44:25.519 --> 00:44:27.599
You have a lot of different buttons on the screen.

814
00:44:28.559 --> 00:44:31.320
You've got, you know, the center of the green to

815
00:44:31.360 --> 00:44:33.400
the front to the back. You have a two D

816
00:44:33.519 --> 00:44:35.840
button and a three D button, right you want to

817
00:44:35.840 --> 00:44:36.480
explain those?

818
00:44:36.960 --> 00:44:39.400
Yeah, the three D is the view that we discussed.

819
00:44:39.400 --> 00:44:42.920
This is the new groundbreaking you know view this, you know,

820
00:44:43.039 --> 00:44:46.760
immersive view from the t box or the fairway. But

821
00:44:46.840 --> 00:44:49.119
not everybody wants to work in that view, you know,

822
00:44:49.480 --> 00:44:51.559
And so we allow you to go back and see

823
00:44:52.000 --> 00:44:54.360
the we called the two D view that has the

824
00:44:54.800 --> 00:44:59.840
you know, the the imagery surround with the trace hole

825
00:44:59.840 --> 00:45:04.400
in the middle, and so that's it's super helpful there.

826
00:45:05.239 --> 00:45:12.239
Also you have a compass, a camera button, yeah, an

827
00:45:12.360 --> 00:45:15.159
airplane button, and what is the airplane button.

828
00:45:15.320 --> 00:45:19.039
That's that's our fly flyovers and it flies over in

829
00:45:19.079 --> 00:45:23.119
that immersive three D experience and it would use the

830
00:45:23.199 --> 00:45:25.519
cool thing if you don't even want to play around

831
00:45:25.519 --> 00:45:28.760
with it. We talked about previewing a course and playing around.

832
00:45:29.119 --> 00:45:31.559
If you hit the flyover button, it's actually going to

833
00:45:31.639 --> 00:45:34.480
take if you fill in your club distances, and let's

834
00:45:34.519 --> 00:45:36.679
say it's a four hundred and twenty yard part four

835
00:45:37.039 --> 00:45:39.519
and you hit your driver two fifty, it's going to

836
00:45:39.599 --> 00:45:41.960
show your two to fifty driver where it would land,

837
00:45:42.760 --> 00:45:44.559
and then it's going to show what club you would

838
00:45:44.639 --> 00:45:47.760
hit in towards the green. So you you actually really

839
00:45:47.840 --> 00:45:53.440
quickly could flow through eighteen holes and show what clubs

840
00:45:53.480 --> 00:45:55.079
you would hit based on your own averages.

841
00:45:56.320 --> 00:46:01.800
Wow. And then you've got a button for club selection,

842
00:46:02.599 --> 00:46:04.079
which I'm running right through now.

843
00:46:04.320 --> 00:46:06.800
Yeah. Club tracking that would be what if you wanted

844
00:46:06.840 --> 00:46:08.440
to track your clubs more.

845
00:46:08.360 --> 00:46:12.039
Arcos like right, but and what I kind of like

846
00:46:12.079 --> 00:46:14.079
about this. It's not asking what kind of club are

847
00:46:14.079 --> 00:46:16.480
you playing? Right, It's like why is that relevant?

848
00:46:16.559 --> 00:46:19.119
It's not. It's only about do you want.

849
00:46:19.000 --> 00:46:22.280
To you know, it's like, yeah, it's like a scan

850
00:46:22.480 --> 00:46:26.480
this and it's like I don't It's okay, fine, So

851
00:46:26.719 --> 00:46:31.159
it does it make does it make clubs choices for you?

852
00:46:31.199 --> 00:46:34.199
Does it tell you, look, you're based on your past,

853
00:46:34.480 --> 00:46:36.239
I think you should be hitting your eight iron here,

854
00:46:36.280 --> 00:46:37.760
blah blah blah.

855
00:46:37.800 --> 00:46:41.719
So no, and there's a reason for that. Okay, it'll

856
00:46:43.119 --> 00:46:48.840
that is illegal. Real climb, real time club recommendation while

857
00:46:48.880 --> 00:46:53.000
playing around the golf is not legal with the USGA.

858
00:46:53.239 --> 00:46:55.800
So yeah, so we've stayed out right, we don't want

859
00:46:55.840 --> 00:46:59.960
to provide that. It allows you to show where you're

860
00:47:00.039 --> 00:47:04.840
club would land if you hit a club, you know,

861
00:47:04.920 --> 00:47:10.119
but it does not it's not going to suggest clubs, right.

862
00:47:10.199 --> 00:47:12.719
We've had it before and then we ended up pulling

863
00:47:12.719 --> 00:47:13.079
it out.

864
00:47:13.760 --> 00:47:14.960
Yeah, for that very reason.

865
00:47:15.079 --> 00:47:19.280
Yeah, I mean there's a balance between you know, making

866
00:47:19.320 --> 00:47:23.880
sure that your rules compliant, yeah, and providing a golfer

867
00:47:23.960 --> 00:47:27.239
with the tools to have more fun. Like some people

868
00:47:27.320 --> 00:47:30.000
just don't write, Hey, I'm not out here, I'm not

869
00:47:30.039 --> 00:47:33.360
trying to win the low gross here at a you know,

870
00:47:33.760 --> 00:47:36.400
at the state, you know, amateur level. I'm just trying

871
00:47:36.440 --> 00:47:38.360
to go out and have fun with my my pals,

872
00:47:38.960 --> 00:47:41.039
and you know, I want to make sure that the

873
00:47:41.119 --> 00:47:44.599
app has an experience that allows them to just enjoy themselves.

874
00:47:49.320 --> 00:47:52.480
So I just love this. Oh look at all these

875
00:47:52.519 --> 00:47:54.440
little things that I've just turned on by hitting the

876
00:47:54.519 --> 00:47:58.960
settings button. Oh that's a lot of information. Okay, so

877
00:48:00.280 --> 00:48:00.719
you take it.

878
00:48:01.239 --> 00:48:01.800
Yeah.

879
00:48:01.880 --> 00:48:04.320
I love that you talk about playing smarter because you

880
00:48:04.400 --> 00:48:08.599
know who we are, you know, and that's hopefully it's

881
00:48:08.599 --> 00:48:09.480
not just the name of the show.

882
00:48:09.599 --> 00:48:11.480
Might able to use that, like, am I going to

883
00:48:11.559 --> 00:48:13.000
get a lawsuit in the mail? Here?

884
00:48:13.760 --> 00:48:17.480
Absolutely, Assist is already on the way, unless you want

885
00:48:17.480 --> 00:48:20.559
to sign an NDA or I'll trade you if you

886
00:48:20.599 --> 00:48:22.760
want to use my voice going it's Uncle Fred.

887
00:48:22.960 --> 00:48:23.840
It's Uncle Fred.

888
00:48:24.519 --> 00:48:27.599
Remember Fred, you will remember. You don't want to don't

889
00:48:27.800 --> 00:48:31.960
don't put from this far away off the green bad idea.

890
00:48:32.719 --> 00:48:36.039
Tell me so golf Logics one word l O g

891
00:48:36.159 --> 00:48:40.119
I X golf Logics dot com in your favorite app store.

892
00:48:40.480 --> 00:48:43.199
What are the costs involved? Starting it free?

893
00:48:44.400 --> 00:48:46.519
The beauty of what we offer and we put our

894
00:48:46.519 --> 00:48:50.119
money where our mouth is we offer free so you

895
00:48:50.159 --> 00:48:52.199
download the app, like you said, you can go into

896
00:48:52.199 --> 00:48:54.599
the Apple App Store or the Android Play Store. You

897
00:48:54.599 --> 00:48:56.719
can go you know online if you do it on

898
00:48:56.760 --> 00:48:59.159
your phone, you can check out all the different features

899
00:48:59.199 --> 00:49:01.079
and then we have buttons that will take you right

900
00:49:01.119 --> 00:49:04.960
into your respective store, and then we actually give you

901
00:49:05.320 --> 00:49:07.559
a trial when when you're out there on the golf course.

902
00:49:07.599 --> 00:49:09.960
So you're going to get us see the immersive three

903
00:49:10.039 --> 00:49:11.960
D experience. You're going to get to see the three

904
00:49:12.039 --> 00:49:15.719
D flyovers, the new imagery with the you know, with

905
00:49:15.440 --> 00:49:19.000
the satellites around, and you're going to see all the

906
00:49:19.039 --> 00:49:21.679
touch point distances and the green reading all those things.

907
00:49:22.800 --> 00:49:24.480
And then you know, at the end of that trial,

908
00:49:25.000 --> 00:49:27.079
you know, we give you a seven day trial if

909
00:49:27.079 --> 00:49:30.000
you decide to, uh, you know, stay on and sign up.

910
00:49:30.199 --> 00:49:33.199
That that that's amazing. If you don't, you're always going

911
00:49:33.280 --> 00:49:35.400
to get a distance to the middle of the green

912
00:49:35.800 --> 00:49:37.840
and you're going to get you know, the imagery of

913
00:49:37.880 --> 00:49:40.320
the whole. You just won't have some of the you know,

914
00:49:40.360 --> 00:49:44.880
those higher end features. But it's it's at sixty nine

915
00:49:45.400 --> 00:49:48.079
a year and quite reasonable.

916
00:49:48.159 --> 00:49:50.440
Yeah, I mean it's around the.

917
00:49:50.440 --> 00:49:52.960
Golf, it's around the golf and and for all these things,

918
00:49:52.960 --> 00:49:57.079
and anybody that tends to wager a bit, you know

919
00:49:57.199 --> 00:50:01.000
it is it is. It's not right. You make that

920
00:50:01.039 --> 00:50:04.159
one putt and you may pay for the whole membership.

921
00:50:04.360 --> 00:50:06.960
Right, and you'll get that putt because of reading and

922
00:50:07.000 --> 00:50:12.440
getting the green read on this amazing Pete. Real happy

923
00:50:12.480 --> 00:50:14.519
for you, dude, And since you call me uncle Fred,

924
00:50:14.519 --> 00:50:18.880
I'll say I'm real proud of you too, and I

925
00:50:19.039 --> 00:50:21.880
love having you back on and catching up together. This

926
00:50:21.960 --> 00:50:25.440
is a great product and I highly recommend it, so

927
00:50:25.800 --> 00:50:27.760
thanks so much for coming back and updating

928
00:50:27.840 --> 00:50:30.159
Us, of course, and I'm sure we're going to have

929
00:50:30.199 --> 00:50:32.639
something in another couple of years, and I'll be blessed

930
00:50:32.719 --> 00:50:35.159
enough to come back on your show and talk about

931
00:50:35.159 --> 00:50:35.480
it again