Feb. 10, 2026

How Properly Fitted Golf Clubs Can Cut 7-10 Strokes from Your Game with Tom Wishon

How Properly Fitted Golf Clubs Can Cut 7-10 Strokes from Your Game with Tom Wishon
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GS#484 April 14, 2015: Back by popular demand for his 10th appearance on Golf Smarter, Tom Wishon, the world’s authority and (unofficial) spokesperson for custom club fitting returns to address the misinformation from big club makers who want you to believe that buying a one-size-fits-all club off the rack will improve your game. The fact is that every swing and every body style is different, so that what you see on TV or in the hands of this weekend’s Tour winner is probably the wrong club for you. More myths discussed in the Premium episode:   
• Custom club making is much more expensive.    
• High handicappers should wait for greater improvement before they invest in custom fit clubs.
• Painting a club white is an effective way to introduce new technology
To talk to a Custom club fitter in your area, click on the "Find A Clubfitter" section of Tom's website at http://WishonGolf.com

If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

WEBVTT

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Hi, This is Peat Makepeace calling from Solihull in the

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United Kingdom and I play at Stonebridge Golf Club. This

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is golf Smart number.

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Four hundred and eighty four, published on April fourteen, twenty fifteen.

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Welcome to Golf Smarter Mulligans, your second chance to gain

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insight and advice from the best instructors featured on the

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Golf Smarter podcast. Great Golf Instruction Never gets Old. Our

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interview library features hundreds of hours of game improvement conversations

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like this that are no longer available in any podcast app.

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Within the series Golfers that are out there, there's a

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definite faction who look at this possibility of non conforming

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equipment playing simple level of cheating. Well, okay, it is

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cheating if you use it in a real competition, even

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if it's anywhere from your Saturday morning sweeps to the

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club championship to the County diameter to the Staumeter. And

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but there's a whole bunch of people who probably would

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never play in those things simply want to go out

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and just get it a little bit better than they do.

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Right now, nice side is recording a little different because

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I've watched how the whole business model is that all

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the big golf companies go out and they do their

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engineering and they develop their new clubhead technology, and then

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they build their golf clubs so they're all the same length,

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same loss, same lying angles, seem everything, so that they

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can be shipped into all the retail stores to more

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easily be sold off the rack. That's how you sell

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four hundred million dollars where the golf clubs a year.

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But the point still remains, golfers are as different in

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our size, our strength, our athletic ability, and especially in

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our swing characteristics. Standard made clubs are not going to

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help every single golfer play to the best of their

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given ability. That's where custom fitting can step in and

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help people play better and play more.

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Surprising information on how to cut seven to ten strokes

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from your handicap using proper fitted clubs with Tom wish On.

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This is Golf Smarter Premium.

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Here's your host, Fred Green. Welcome back to the Golf

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Smarter Podcast. Tom.

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Thanks very much, cred it's a pleasure to be back

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to talk about golf.

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We could talk about golf, we can talk about golf clubs,

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we can talk about custom club fitting. We can talk

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about the state of Actually we are going to talk

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about all of those things. Okay, how is the state

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of the golf club industry. Let's get right to it.

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How is the state of the industry from your perspective

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right now?

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Well, it's very interesting. You know, the industry's big major player,

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tailor Mate, took a gigantic hit last year. They were

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down like twenty nine percent in sales, you know, largely

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due to the fad of white driver heads being over

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so that went away from them, but also because you know,

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there's been a little bit of a backlash from some

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of the major retailers in golf that they're you know,

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not real happy with the way that the big giant

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companies have been bringing out new models every six months

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and how difficult that is to manage on a retail

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inventory standpoint, you know. So, you know, right now it's

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you know, up in the air. You know, it's hard

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to say exactly what's going to happen to the golf

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equipment industry. Participation in the game continues to sag, you

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know a little bit for all of the post recession

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reasons you know that are out there. Games expensive, takes

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too long to play. The millennials, you know, are not

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impressed with playing their father's game, so to speak. And

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so you know, we're living you know, with about five

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ten percent, well actually won that twenty percent fewer golfers

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and we had ten years ago, you know, with that,

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So you know, but the game is still the game.

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It's still the greatest game there is, and you know

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it still is something that you know is going to

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live forever though.

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Yeah, yeah, yeah, it's interesting as we're talking right now,

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we're in day two of the Masters twenty fifteen and

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Jordan's speaf Is is kind of running away with things here.

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He's having another amazing round after yesterday's. Is is someone

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like a Jordan's Speef do you think? Is he the

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kind of character he does? He have the what it

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takes to be a person that will get the millennials

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back on the golf or to the golf course, you know,

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the way Tiger. You know, when Tiger was at his peak,

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everybody was building golf courses left and right, and everyone

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was happy, and we were coming out with new clubs

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every few weeks. And now you know, that kind of

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died away and everyone started leaving and everyone's waiting for

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the next Messiah. Could Jordan Speed be that character?

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Well, I think he can have influence on younger kids,

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you know, let's say twelve seventeen year olds, you know,

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to maybe get more into the game or start to

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play the game. But I'm not really sure. You know,

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among the millennials.

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He's too young, no, a different attention span.

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Let me put it that way, you know what I mean,

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they're the kids, you know, they're the generation that's grown

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up going nuts. If they walk out the door without

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a smartphone in their pocket, you know, it rules their life.

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And you know, and from that, you know, most of

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the things that I think an awful lot of millennials

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do for pleasure and enjoyment are things that don't take

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them very long. You know, to do workouts, you know, cycling,

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you know that sort of thing. And to be into golf,

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you've got to make a long commitment, you know, for

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practicing to get to the point where the game can

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be enjoyable. And then when you go play the game,

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you know, it's you know, four or five hours if

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you're going to play eighteen holes plus cost. So you know,

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I'm not sure. I mean I had a discussion at

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one point with Jerry Tarti, the editor of Golf Digest,

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and and you know, I noted that Golf Digest has

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changed their look, you know, of their magazine to try

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to appeal more to the millennials. And my point with

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him was, well, that's fine among the millennials who already

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do play golf, but the biggest segment of our population

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that is not playing golf and appears to not want

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to have anything to do with the game are the millennials.

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So you know, you know, what about things that need

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to be done to try to attract those people to

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the game, to get them to start playing, you know,

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for it. And you know, I made the suggestion to him,

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you know, just tossing something out of you know, why

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don't all the big entities in the game who have money,

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the PGA Tour, the PGA of America, the Augusta National

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Golf Club, the United States Golf Association, you know, throw

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some money in the pot and start making some commercials

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to put on television which feature celebrities and stars, well

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known sports heroes who love and play the game, and

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get on the commercial and tell people this is why

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this game is so great and why you need to

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play it.

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You know, for that and you know, yeah, where's justin

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Timberlake when we need him?

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Yeah, exactly, things like that, you know, or any of

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the you know Steph Curry, you know in basketball, who's

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a great player.

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And oh is that right?

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Loves tremendedly you know for that. Yeah. I mean he's

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a three four handicap and plays extremely well.

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Did not know that? That's interesting? Yeah, he's uh, yeah,

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he's very special. What's what he's doing this year in basketball? Uh?

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Their attention span? You're absolutely right. They want to they

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want to be able to play well because they can

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do it on their video games. So why can't they

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just translate that onto the golf course. Why does it

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have to be so difficult?

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Yeah, well, you can play eighteen homes in a video

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game in a half an hour.

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Yeah, right, exactly. You know, I live next to a

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golf course. We've talked about this because I Marine Country Club,

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which you your mom lives near here too, so you're

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familiar with the golf course. And just last week they

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they did an experiment. They had two pins on each

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green and one was a regulation size hole and the

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other one was a fifteen inch hole good for them

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and yeah, and they just as an experiment to see

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how people liked it to be able to get the

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kids out on the golf course with the family because

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it's a very family oriented country club, and the feedback

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they were getting was an hour faster to play and

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seven to ten strokes per per person was saved. Now,

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I don't think this is going to be the future

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of the game as far as tournament play, of course not.

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But for fun, why not.

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I think, you know, all of those things like that

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are okay, you know, I mean for a little bit

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of a boost to play. But at the end of

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the day, you know, for golf to continue to grow,

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the game has to attract people for what it brings

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and what it has always brought from day one. You know,

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with that, you know, a chance to be you against yourself,

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you against the golf course, to master a skill that

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it's difficult to master, you know, to be able to

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spend time with friends in a social environment where you're

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you know, you're also playing a game. And then the

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pure enjoyment of the fact that you know, all these

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different golf courses around the country and around the world,

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they're all different, they're beautiful examples of how we can

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shape land into you know, gorgeous agronomy. And it's fun

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to go out and play all the different kinds of

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courses out there. You know, those are the things that

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have to draw the people you know into the game

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to play, you know, play the game the way it's

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always meant to be played, you know, for that. So yeah,

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I mean I welcome the Badiach Cup, of the fifteen

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inch Cup, you know, in that for you know, the

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occasional fun thing to get a few people out who

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may not have been coming out regularly. But it's not

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the answer for long term.

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No, I don't think I don't think so either. I

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don't think so either. But you know, even if there

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is a fifteen inch hole it and it saves you

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an hour and it saves you some strokes, hitting a

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golf ball, not putting, hitting a golf ball is still

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not an easy thing to do, no doing it well.

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Yeah, yeah, you know, and that's it takes time to

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get to the point where you can hit it well

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enough that you can go out and have fun, right.

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Right, It takes years for it to be fun, because

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it's not really fun until you get good.

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Yeah, either that or else you play it strictly for

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the social side, which is tremendous, you know, and so

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regardless if you don't score well, you're out there with

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good friends, laughing and having a good time outside.

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Right, What can the equipment industry do? And I'm sure

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they would spend quadrillions of dollars, whether it be advertising

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or R and D. But what can they do to

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make it easier to hit a golf ball? Do you

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think there's something that is in their hands that would help.

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Well, there's nothing that can be done to get to

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the point where you hit you know, ninety eight percent

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of your shots in the air. That's you and your

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neural unpet system and proper instruction followed by practice, you know,

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to get to a point where you can make a

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good swing to hit the ball airporn, you know, as

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far as getting people a little bit more distance or

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hitting the ball a little straighter. You know, there are

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some people in the in the world golf industries who

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are starting to look at this and say, you know,

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for those people who strictly play for fun, who would

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never play in serious competition, why shouldn't we manufacture non

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conforming clubs? You know that would you know, just simply

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be out there to add to the fun in the game.

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Not that long ago, I think in the month of February,

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the Japan Golf Manufacturers Association came out with us with

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a statement saying that they were in favor of this. Okay,

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they got criticized heavily because, you know, one group of

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people said, well, the only reason that the Japan manufacturers

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want to make non conforming clubs is so they can

228
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sell more clubs and make more money. Okay, Well, there's

229
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another side of the coin, you know, where you know,

230
00:12:23.440 --> 00:12:25.600
there are apparently an awful lot of people over there

231
00:12:25.639 --> 00:12:27.720
who don't hit the ball as far as they would

232
00:12:27.759 --> 00:12:32.960
like to, who don't play in serious handicapped competition, and

233
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they feel that maybe this could keep that group of

234
00:12:35.960 --> 00:12:39.159
people more interested in the game, you know, for that So,

235
00:12:39.480 --> 00:12:42.279
you know, because we can design drivers that hit the

236
00:12:42.279 --> 00:12:47.600
ball ten fifteen yards further by exceeding the rule in

237
00:12:47.679 --> 00:12:50.440
the game for the coficient and restitution for the spring

238
00:12:50.480 --> 00:12:54.519
face capability of the face, we could also design shafts

239
00:12:56.080 --> 00:13:00.080
which self correct during the swing basically and could and

240
00:13:00.120 --> 00:13:02.600
ad and reduce the slice just you know, or hook

241
00:13:02.720 --> 00:13:04.840
depending on how the shaft is made and how it's

242
00:13:04.840 --> 00:13:08.960
installed into the head. You know, we also have you know,

243
00:13:09.000 --> 00:13:11.279
the aspects of what I work in every day, you know,

244
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professional custom fitting. So you know, if people can get

245
00:13:14.799 --> 00:13:17.320
into a situation where they understand that they're better off

246
00:13:17.360 --> 00:13:20.519
going to see a professional club fitter to be fit

247
00:13:20.639 --> 00:13:23.200
and you know, for their their clubs rather than buy

248
00:13:23.240 --> 00:13:26.279
them standard off the rack and big stores are online,

249
00:13:26.840 --> 00:13:29.919
that too, you know, can make a difference to help

250
00:13:29.960 --> 00:13:33.080
people you know, play better, score better, and enjoy the

251
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game more and then potentially keep coming back and playing.

252
00:13:41.759 --> 00:13:44.879
You talked about the Japanese companies that are suggesting why

253
00:13:44.879 --> 00:13:48.720
don't we make a a some clubs that are non conforming,

254
00:13:48.799 --> 00:13:51.000
that are against the rules, because these are for people

255
00:13:51.000 --> 00:13:52.600
who are just out there to have a good time.

256
00:13:52.639 --> 00:13:55.279
They are not going to necessarily post their score or

257
00:13:55.360 --> 00:14:00.120
get their you know, their gen number going. And then

258
00:14:00.000 --> 00:14:01.720
can you say people are like, oh, you're just in

259
00:14:01.799 --> 00:14:05.120
it to sell more clubs and make more money. Yeah, well,

260
00:14:05.159 --> 00:14:09.039
and that's a problem for a company because why you know,

261
00:14:09.519 --> 00:14:11.320
I don't you know, I don't see that as being

262
00:14:11.360 --> 00:14:13.159
the issue, you know, I mean.

263
00:14:13.159 --> 00:14:14.960
I mean, I've been in the golf equipment in se

264
00:14:15.120 --> 00:14:17.240
for a very long time now, and I'm very well

265
00:14:17.279 --> 00:14:21.039
aware of the fact that within the serious golfers that

266
00:14:21.080 --> 00:14:26.919
are out there, there's a definite faction who look at

267
00:14:26.960 --> 00:14:33.759
this possibility of non conforming equipment uh with great anger, condemnation,

268
00:14:34.120 --> 00:14:38.519
you know, and playing a simple label at cheating. Well, okay,

269
00:14:38.559 --> 00:14:41.000
it is cheating if you use it in you a

270
00:14:41.039 --> 00:14:45.399
real competition, even if that's anywhere from you know, your

271
00:14:45.440 --> 00:14:50.279
Saturday morning sweeps, playing for pro Shop credit, to the

272
00:14:50.279 --> 00:14:53.679
club championship, to the county Amateur, to the state amateur

273
00:14:53.720 --> 00:14:55.879
and on up. You shouldn't do that. You need to

274
00:14:55.879 --> 00:14:58.519
be playing with conforming golf clubs if you're playing that

275
00:14:58.600 --> 00:15:02.200
kind of competitive golf. But there's a whole bunch of people

276
00:15:02.279 --> 00:15:05.399
who you know, probably would never play in those things.

277
00:15:05.480 --> 00:15:08.120
And you know a number of people who simply want

278
00:15:08.120 --> 00:15:10.000
to go out and just hit it around, have fun,

279
00:15:11.200 --> 00:15:13.159
hit it a little bit better than they do right now,

280
00:15:13.759 --> 00:15:15.600
you know. For that. So you know, that's where the

281
00:15:16.120 --> 00:15:20.840
Japan Manufacturers Association is coming from. You know, my side

282
00:15:20.840 --> 00:15:23.639
of the coins a little different because I've watched how

283
00:15:23.679 --> 00:15:26.840
the whole business model of the golf equipment industry has

284
00:15:27.440 --> 00:15:30.799
evolved over the years, and the standard you know, the

285
00:15:30.840 --> 00:15:33.559
business model is that all the big golf companies go

286
00:15:33.639 --> 00:15:36.320
out and they do their engineering and they develop their

287
00:15:36.360 --> 00:15:40.360
new clubhead technology, and then they build their golf clubs.

288
00:15:40.679 --> 00:15:44.399
Uh so they're all same length, same lofts, same lie angles,

289
00:15:44.440 --> 00:15:47.919
same weighting, same grip size, same everything, so that they

290
00:15:47.919 --> 00:15:50.759
can be shipped into all the retail stores to more

291
00:15:50.799 --> 00:15:54.080
easily be sold off the rack. That's how you sell

292
00:15:54.480 --> 00:15:56.679
four hundred million dollars where the golf clubs a year.

293
00:15:56.960 --> 00:15:59.240
You can't do it if you're going to build one

294
00:15:59.279 --> 00:16:02.159
set at a time. I'm for one golfer at a time,

295
00:16:02.279 --> 00:16:05.840
each one custom fit. But the point still remains, golfers

296
00:16:05.840 --> 00:16:09.120
are as different as fingerpints. You know. We're all different

297
00:16:09.200 --> 00:16:12.639
in our size, our strength, our athletic ability, and especially

298
00:16:12.639 --> 00:16:16.440
in our swing characteristics. And that's you know, a situation

299
00:16:16.639 --> 00:16:20.480
where standard made clubs are not going to help every

300
00:16:20.519 --> 00:16:23.000
single golfer play to the best of their given ability.

301
00:16:23.440 --> 00:16:25.759
That's where custom fitting can you know, step in and

302
00:16:26.279 --> 00:16:29.120
help people you know, play better and enjoy it more

303
00:16:29.159 --> 00:16:30.720
and continue to play more.

304
00:16:31.399 --> 00:16:37.000
Absolutely, I've been playing golf for getting getting up to

305
00:16:37.039 --> 00:16:40.840
twenty years now and I don't ever see myself playing

306
00:16:40.879 --> 00:16:43.600
in any sort of competition. I just that's not who

307
00:16:43.600 --> 00:16:46.879
I am. I love to play on the weekends with

308
00:16:46.919 --> 00:16:49.799
my friends, and if we put a couple dollars into

309
00:16:49.840 --> 00:16:52.480
a pot, you know, before the round, okay, I'll do that.

310
00:16:52.840 --> 00:16:55.440
But mostly I'm out there trying to beat myself each time,

311
00:16:55.759 --> 00:16:57.559
you know, just because that's the way golf is. You

312
00:16:57.639 --> 00:16:59.279
just know that, Oh I can do better. I want

313
00:16:59.320 --> 00:17:01.159
to got to do this again. I want to do

314
00:17:01.200 --> 00:17:06.079
it better. How close are we getting or will we

315
00:17:06.319 --> 00:17:10.000
ever get to the point where there's two sets of

316
00:17:10.079 --> 00:17:13.279
rules for tournament play and for everybody else.

317
00:17:14.160 --> 00:17:17.240
Yeah, well it's interesting. I don't think we're anywhere near

318
00:17:17.319 --> 00:17:20.799
close to that yet, but there certainly are who discussed that.

319
00:17:22.200 --> 00:17:24.440
You know, it goes on in other sports, you know

320
00:17:24.519 --> 00:17:28.640
out there. You know, baseball has metal bats in you know.

321
00:17:28.720 --> 00:17:31.039
In college, right school college.

322
00:17:31.119 --> 00:17:33.279
You know, wood bats in the major leagues. You know

323
00:17:33.279 --> 00:17:37.480
out there, you know, there are some people who feel

324
00:17:37.599 --> 00:17:41.759
that because of the extreme distance that the tour players

325
00:17:41.960 --> 00:17:44.200
hit the ball now, that this is going to render

326
00:17:44.279 --> 00:17:47.960
a lot of the classic golf courses obsolete. There are

327
00:17:48.039 --> 00:17:50.720
only so many of those courses who can keep lengthening.

328
00:17:51.000 --> 00:17:55.440
You know, their their golf courses, you know, to accommodate

329
00:17:56.759 --> 00:17:58.599
you know, guys with one hundred and twenty five miles

330
00:17:58.640 --> 00:18:00.680
an hour clubhead speed. You know, you hit it three

331
00:18:00.759 --> 00:18:05.039
hundred and forty yards. You know, out there, the game

332
00:18:05.079 --> 00:18:08.079
has evolved, you know. I mean you go back to

333
00:18:08.160 --> 00:18:12.440
the to the year nineteen hundred, okay, and the game

334
00:18:12.519 --> 00:18:15.079
converted from a gut of purchare golf ball to a

335
00:18:15.160 --> 00:18:18.880
rubber core wound ball, and immediately everybody picked up twenty

336
00:18:18.880 --> 00:18:22.200
five or thirty yards, and those golf courses that were

337
00:18:22.559 --> 00:18:27.519
you know existing before this were rendered obsolete. Well, new

338
00:18:27.519 --> 00:18:30.240
golf courses were built, you know, that were longer to

339
00:18:30.279 --> 00:18:33.759
accommodate the new ball and all that, and so you know,

340
00:18:33.839 --> 00:18:37.759
the game survived that here. Now maybe because of the

341
00:18:37.799 --> 00:18:42.079
economic reasons, it's not quite feasible to think that we're

342
00:18:42.079 --> 00:18:43.839
going to go out and build a whole new stable

343
00:18:43.839 --> 00:18:46.640
of golf courses that all could be eight thousand yards long,

344
00:18:46.759 --> 00:18:48.240
so that we could, you know, so that they could

345
00:18:48.240 --> 00:18:51.559
host a PGA Tour event and you'd still see players

346
00:18:51.640 --> 00:18:55.920
hitting you know, three iron into a power four hole. Yeah,

347
00:18:55.960 --> 00:19:00.519
that may be unrealistic, you know, out there. But you know,

348
00:19:01.200 --> 00:19:03.440
it's you know, it's just all part of the evolution

349
00:19:03.599 --> 00:19:05.359
of the game. We just have to get used to

350
00:19:05.400 --> 00:19:08.240
the fact that there are a lot better golf athletes

351
00:19:08.359 --> 00:19:11.599
now and that these guys out there all have an

352
00:19:11.640 --> 00:19:15.119
average driver clubhead speed it's ten miles an hour higher

353
00:19:15.119 --> 00:19:18.000
than it was twenty five years ago. Because they're better

354
00:19:18.079 --> 00:19:22.200
golf athletes, they know how to train, you know, to

355
00:19:22.240 --> 00:19:25.480
you know, maximize their you know, their swing speed out there.

356
00:19:26.519 --> 00:19:28.319
That's just all part of it.

357
00:19:28.559 --> 00:19:33.759
So interesting. What why do we well when when they

358
00:19:33.799 --> 00:19:36.559
when they made that change in the ball around the

359
00:19:36.559 --> 00:19:39.799
turn of the century, there how much resistance was that too?

360
00:19:40.119 --> 00:19:43.119
You know, wait, that's wrong. We shouldn't be you know,

361
00:19:43.200 --> 00:19:44.680
like we're getting the resistance now.

362
00:19:45.559 --> 00:19:48.079
Yeah, it was kind of funny. You know. I'm, of course,

363
00:19:48.119 --> 00:19:50.039
I'm not old enough to have lived for that, but

364
00:19:51.319 --> 00:19:54.000
you know, I haven't done and of research to read

365
00:19:54.039 --> 00:19:56.839
through all of my old collections of magazines from that

366
00:19:56.960 --> 00:19:59.960
era to know if there was a protest to it.

367
00:20:01.400 --> 00:20:04.400
I'm not aware that there was. You know, at the

368
00:20:04.440 --> 00:20:08.519
same token, there was definitely a protest. When the steel

369
00:20:08.599 --> 00:20:13.920
shaft was invented, the game's ruling bodies were not sure

370
00:20:13.960 --> 00:20:17.160
they wanted to to rule, you know, to accept that

371
00:20:17.279 --> 00:20:20.640
and rule the steel shaft to be conforming, you know.

372
00:20:20.799 --> 00:20:24.319
So yeah, I mean there's evidence from the distant past

373
00:20:24.440 --> 00:20:26.920
in the evolution of the game that there has been

374
00:20:27.599 --> 00:20:32.799
resistance to change in the equipment if it was felt

375
00:20:32.839 --> 00:20:37.240
that it would make the game replace skill with technology.

376
00:20:37.400 --> 00:20:39.920
Is the term, you know, is that the great fear?

377
00:20:40.799 --> 00:20:43.799
Yeah, I mean, that's that's the us GAS credo. You know,

378
00:20:43.839 --> 00:20:47.480
when they when they look at brand new forms of equipment,

379
00:20:47.680 --> 00:20:50.759
you know, that are submitted to them for approval. Not

380
00:20:50.920 --> 00:20:54.400
everything that may be submitted to them may be covered

381
00:20:54.480 --> 00:20:58.279
under an express current rule. So the U s g

382
00:20:58.359 --> 00:21:01.839
A has always had a provide so to where they

383
00:21:01.880 --> 00:21:05.480
could rule something to be non conforming if they felt

384
00:21:05.559 --> 00:21:07.880
it was not in the best interests of the game,

385
00:21:08.799 --> 00:21:11.720
or if they felt it was an example of technology

386
00:21:11.839 --> 00:21:15.720
replacing the skill with which you know, to play the game.

387
00:21:17.319 --> 00:21:19.960
You know, right now we're at a point we're golf

388
00:21:20.079 --> 00:21:25.640
club designed where we're maxed out. We can't design clubheads

389
00:21:26.079 --> 00:21:29.000
to hit the ball any farther or hit the ball

390
00:21:29.039 --> 00:21:32.559
any straighter than they do right now, because we've reached

391
00:21:32.599 --> 00:21:37.319
the brick wall of technology part of that brick wall

392
00:21:37.920 --> 00:21:41.480
are some of the rules of the USGA which limit performance.

393
00:21:41.519 --> 00:21:44.359
We have a limit on the coefficient restitution, the spring

394
00:21:44.400 --> 00:21:49.039
face capability. You know, the clubhead clubheads have been you know,

395
00:21:49.119 --> 00:21:52.440
at this cor limit for quite some time now, you know,

396
00:21:52.480 --> 00:21:56.400
with that, and you know now that we're you know,

397
00:21:56.799 --> 00:21:59.920
we've we're several years into the development of higher CEO

398
00:22:00.119 --> 00:22:03.680
are fairway woods and hybrids and irons, so those are

399
00:22:03.680 --> 00:22:07.519
now reaching their brick wall of potential performance. The only

400
00:22:07.559 --> 00:22:10.359
way you know, companies can offer golf clubs off the

401
00:22:10.519 --> 00:22:13.680
rack that hit the ball further is to keep lowering

402
00:22:13.720 --> 00:22:17.200
the loft angles on the clubheads. And that too is

403
00:22:17.240 --> 00:22:19.279
going to have a limit because each time you keep

404
00:22:19.319 --> 00:22:23.079
lowering the loft of the clubheads, you've now rendered one

405
00:22:23.079 --> 00:22:27.400
more club as unhittable for the majority of golfers because

406
00:22:27.480 --> 00:22:31.000
it now has too little loft for the average players

407
00:22:31.039 --> 00:22:34.039
to hit consistently. You know, well, you know for that,

408
00:22:34.160 --> 00:22:37.039
so you know, at this point, we are really at

409
00:22:37.039 --> 00:22:39.920
this limit. Even though marketing is going to keep trying

410
00:22:39.920 --> 00:22:42.599
to convince golfers that the next design is better and

411
00:22:42.680 --> 00:22:46.400
hits it further. You know, it's you know, it's the

412
00:22:46.400 --> 00:22:51.039
way marketing goes to try and generate demand. In reality,

413
00:22:51.480 --> 00:22:55.440
because the vast majority of golfers have always bought their

414
00:22:55.480 --> 00:23:00.319
golf clubs standard off the rack in golf stores, there

415
00:23:00.359 --> 00:23:03.480
is one technology left out there that the vast majority

416
00:23:03.519 --> 00:23:07.480
of golfers have never been exposed to, in which for

417
00:23:07.640 --> 00:23:11.160
at least seventy seventy five percent of all golfers could

418
00:23:11.200 --> 00:23:14.200
overnight send them ount with three to ten shots lower score.

419
00:23:14.839 --> 00:23:18.000
You know what I'm talking about is full SPEC's professional

420
00:23:18.359 --> 00:23:21.880
club fitting, where the golfer is analyzed by a true

421
00:23:21.920 --> 00:23:27.079
professional club fitter who then custom builds their golf clubs

422
00:23:27.160 --> 00:23:30.319
one at a time for every single one of the

423
00:23:30.519 --> 00:23:35.519
twelve key club fitting specifications that make up a golf club.

424
00:23:36.039 --> 00:23:39.039
You know, most people have never had the chance to

425
00:23:39.079 --> 00:23:43.400
go work with a professional club fitter. You know, Unfortunately,

426
00:23:43.599 --> 00:23:47.240
the big companies are marketing that their clubs can be

427
00:23:47.319 --> 00:23:50.079
custom fit by just walking into the big golf stores,

428
00:23:50.119 --> 00:23:53.359
and that's just not true. You know, what we're talking about.

429
00:23:53.400 --> 00:23:55.880
Custom club fitting is the same thing as the way

430
00:23:55.920 --> 00:24:00.279
a suit is made by a tailor, every single specification

431
00:24:01.000 --> 00:24:06.400
customized to that golfer and his size, strength, athletic ability,

432
00:24:06.519 --> 00:24:10.359
and swing characteristics. Now there's a bunch of golfers out

433
00:24:10.359 --> 00:24:13.759
there who go, oh, hogwash, I'm not good enough for

434
00:24:13.880 --> 00:24:17.680
custom fitting to matter. I'm only a sixteen handicap. If

435
00:24:17.680 --> 00:24:20.039
I ever get good and start breaking eighty, then I'll

436
00:24:20.079 --> 00:24:23.319
think about custom fitting, because then it'll matter. That's one

437
00:24:23.319 --> 00:24:26.160
of the biggest myths in the golf equipment industry, and

438
00:24:26.200 --> 00:24:30.000
it is so wrong. It is, in fact the opposite

439
00:24:30.440 --> 00:24:32.960
the average players, the golfers who shoot low eighties and

440
00:24:33.039 --> 00:24:35.799
higher up to one hundred. These are the people for

441
00:24:35.920 --> 00:24:40.279
whom professional club fitting will help the most. The people

442
00:24:40.279 --> 00:24:43.440
who are single digit and low single digit handicappers, they're

443
00:24:43.480 --> 00:24:46.960
really good because they're better golf athletes who've learned better

444
00:24:47.000 --> 00:24:50.599
swing fundamentals. Thus, over the years, as they go out

445
00:24:50.640 --> 00:24:53.920
and try different clubs, they find what works for them,

446
00:24:54.000 --> 00:24:57.960
they self fit themselves. So professional fitting for like a

447
00:24:58.039 --> 00:25:00.799
two handicapper, about the o only thing you're going to

448
00:25:00.839 --> 00:25:03.400
achieve is a sense of confidence in the golfer that

449
00:25:03.440 --> 00:25:05.920
he now knows his club's are right for him. But

450
00:25:06.039 --> 00:25:09.359
professional club fitting for someone who's eighteen or a twenty

451
00:25:09.400 --> 00:25:15.160
six handicap most definitely can get them measurable improvement overnight.

452
00:25:15.519 --> 00:25:18.720
Because more than likely the standard made clubs that they

453
00:25:18.799 --> 00:25:22.640
bought off the rack are preventing them from being able

454
00:25:22.640 --> 00:25:25.079
to play to the best of their ability. You know.

455
00:25:25.240 --> 00:25:28.839
But the problem is is that professional club fitting isn't marketed.

456
00:25:29.240 --> 00:25:32.200
You know. The entities who work within, you know, the

457
00:25:32.640 --> 00:25:36.920
professional club fitting arena just they're not big enough. They

458
00:25:36.960 --> 00:25:39.039
just don't have the money and the resources to go

459
00:25:39.039 --> 00:25:41.359
out there and shout this message to the millions of

460
00:25:41.400 --> 00:25:44.640
golfers that there is a better way, you know, for

461
00:25:44.680 --> 00:25:46.759
them to get their golf clubs so that they could

462
00:25:46.799 --> 00:25:48.480
play better and enjoy the game more.

463
00:25:54.559 --> 00:25:57.240
This is so fascinating to me that you say that

464
00:25:57.319 --> 00:25:59.839
it's important for them, that it will help their game.

465
00:26:00.200 --> 00:26:04.640
But the amateurs that I talk to regularly, what they

466
00:26:04.680 --> 00:26:07.920
say is, I don't want to get fit now because

467
00:26:08.079 --> 00:26:10.440
I'm going to take a lesson or two and then

468
00:26:10.559 --> 00:26:13.000
my swing's going to change, and then the clubs will

469
00:26:13.039 --> 00:26:17.119
be obsolete at that point, true or fallow.

470
00:26:17.200 --> 00:26:20.559
Well, that's okay, that's that's a noble thought, you know.

471
00:26:20.640 --> 00:26:25.359
I mean, here's forty years of experiencing golf. The number

472
00:26:25.359 --> 00:26:28.400
of golfers who think about taking lessons and working their

473
00:26:28.400 --> 00:26:32.200
tail off to really make major swing changes to really improve.

474
00:26:33.079 --> 00:26:34.920
That's great if you can do it, but the vast

475
00:26:34.920 --> 00:26:38.000
majority of people never get around to it. You know,

476
00:26:38.119 --> 00:26:41.279
it's best way plans of mice and men. Sure you know,

477
00:26:41.839 --> 00:26:44.000
you know, so you know this is one of the

478
00:26:44.039 --> 00:26:49.759
reasons why the average golfer handicap never goes down. You know,

479
00:26:50.160 --> 00:26:52.319
they're just you know, there are people who would love

480
00:26:52.359 --> 00:26:55.000
to take lessons. They may start and because they don't

481
00:26:55.000 --> 00:26:58.400
get an instant success or because they don't have four

482
00:26:58.519 --> 00:27:01.160
or five days a week to hit ball, you know,

483
00:27:01.279 --> 00:27:05.359
under proper supervision to groop the new swing change, the

484
00:27:05.440 --> 00:27:09.200
lesson improvement doesn't happen, you know, for them. But you know,

485
00:27:09.240 --> 00:27:12.640
when we teach club fitters, you know the interaction you know,

486
00:27:12.680 --> 00:27:14.960
with golfers. One of the things we teach them is

487
00:27:15.039 --> 00:27:18.039
right when they start with the golfer, to ask the golfer.

488
00:27:18.160 --> 00:27:20.079
You know, a whole number of questions, but one of

489
00:27:20.119 --> 00:27:24.480
them is are you presently taking lessons? If so, how

490
00:27:24.559 --> 00:27:28.279
much are you working on making your swing changes? And

491
00:27:28.480 --> 00:27:32.799
are you definitely starting to see these swing changes occur

492
00:27:32.960 --> 00:27:37.119
to the point where you're confident that you will make

493
00:27:37.160 --> 00:27:40.759
these swing changes from the lessons you're taking okay. If

494
00:27:40.759 --> 00:27:44.079
they answer yeah, yes, then you fit the clubs for

495
00:27:44.160 --> 00:27:45.880
how they're going to be, or you tell them to

496
00:27:45.880 --> 00:27:48.160
come back after you feel and after they feel that

497
00:27:48.200 --> 00:27:51.200
they have grouped the new swing characteristics. But if you

498
00:27:51.240 --> 00:27:54.119
get any bit of doubt in there, you know that

499
00:27:54.160 --> 00:27:56.599
the golfer is not going to follow through with this,

500
00:27:56.960 --> 00:28:00.119
You know deep commitment that it takes to really be

501
00:28:00.200 --> 00:28:05.079
taking lessons and improving through practice. Then you fit the

502
00:28:05.079 --> 00:28:07.559
clubs for how they are now you know, And that's

503
00:28:07.559 --> 00:28:11.319
how it's done at the end of the day. Here's

504
00:28:11.359 --> 00:28:14.079
the things like if you do have custom fit clubs

505
00:28:14.079 --> 00:28:16.240
and then let's say you go out and take lessons,

506
00:28:16.720 --> 00:28:19.000
here are the things that have to happen before those

507
00:28:19.039 --> 00:28:22.839
clubs don't fit you anymore. One, if you gain more

508
00:28:22.880 --> 00:28:26.680
than ten miles an hour in club headspeed, okay, then

509
00:28:27.160 --> 00:28:30.920
your chaft flexes probably need to be stiffer. Two, if

510
00:28:30.960 --> 00:28:34.400
you all of a sudden somehow increase your tempo or

511
00:28:34.440 --> 00:28:37.920
your swing aggressiveness, potentially at this point, the weight of

512
00:28:38.000 --> 00:28:40.200
your golf clubs may need to be heavier than what

513
00:28:40.240 --> 00:28:44.759
they were before. The other elements in there, you know,

514
00:28:44.799 --> 00:28:50.359
in terms of lengths, lie angles, loft angles, no, you know,

515
00:28:50.400 --> 00:28:52.480
they you know, they can stay the same even if

516
00:28:52.519 --> 00:28:55.160
you do make major swing improvements. You know for this,

517
00:28:55.279 --> 00:28:58.039
so you know, it's a little bit of a misnumber

518
00:28:58.039 --> 00:29:00.279
when somebody says, well, I'm going to be taking and

519
00:29:00.319 --> 00:29:02.240
so I don't want to be fitting out. Okay, fine,

520
00:29:02.519 --> 00:29:05.200
go do it. And if you do find you you know,

521
00:29:05.240 --> 00:29:07.880
get through it and you make swing changes, great, then

522
00:29:07.920 --> 00:29:12.480
go get custom fit. But because the vast majorities don't,

523
00:29:12.680 --> 00:29:16.160
you know, it's really a situation where go in now

524
00:29:16.359 --> 00:29:19.160
with your swing as it is now. The professional club

525
00:29:19.200 --> 00:29:22.200
fitter will see all these things. And the way that

526
00:29:22.279 --> 00:29:26.440
you will improve is you will if you're fit properly.

527
00:29:26.559 --> 00:29:30.279
The new clubs are going to reduce the severity and

528
00:29:30.359 --> 00:29:35.599
the frequency of your worst shots. So what really good

529
00:29:35.640 --> 00:29:38.559
club fitting does. It doesn't sure you and all of

530
00:29:38.599 --> 00:29:41.119
a sudden you hit the ball straight. And further, it

531
00:29:41.160 --> 00:29:44.400
reduces the severity and the frequencies of your bad shots,

532
00:29:44.440 --> 00:29:47.480
so you're in play more often, you have more open

533
00:29:47.519 --> 00:29:50.519
shots to the greens, and the percentage of scoring better

534
00:29:50.599 --> 00:29:55.799
improves as a result from that. You know, so most people,

535
00:29:55.839 --> 00:29:58.880
you know, those who shoot between low eighties and hundred

536
00:29:59.640 --> 00:30:02.519
from proper club fitting if they've been playing with standard

537
00:30:02.559 --> 00:30:05.880
clubs off the rack, it's extremely common to see improvements

538
00:30:05.880 --> 00:30:08.359
of three to ten shots from professional club hitting.

539
00:30:09.200 --> 00:30:11.960
That's amazing, all right, So let's paint this scenario. You

540
00:30:12.039 --> 00:30:15.599
got a thirty year old guy who has recently fallen

541
00:30:15.599 --> 00:30:17.240
in love with the game and now he wants to

542
00:30:17.240 --> 00:30:21.000
play more. Except he's married, he travels for work, he

543
00:30:21.039 --> 00:30:23.160
doesn't get a lot of time to practice. He did

544
00:30:23.200 --> 00:30:25.319
take a lesson and learned a couple of things, but

545
00:30:25.799 --> 00:30:27.519
doesn't have time to do that again, and just wants

546
00:30:27.559 --> 00:30:30.519
to get back on the golf course. You're saying that

547
00:30:30.599 --> 00:30:33.319
if he just with that kind of game and that

548
00:30:33.400 --> 00:30:36.799
kind of commitment, that if he goes and has a

549
00:30:36.839 --> 00:30:40.400
custom club fitter watch him swing, work with him, and

550
00:30:40.480 --> 00:30:43.000
develop a set of clubs for them, that they're going

551
00:30:43.079 --> 00:30:46.880
to cut seven to ten strokes off and they can

552
00:30:47.000 --> 00:30:51.799
hold on to those clubs for a long time and

553
00:30:52.079 --> 00:30:53.039
have success with them.

554
00:30:53.920 --> 00:30:58.440
Yep, absolutely happens every day, you know, with the you know,

555
00:30:58.480 --> 00:31:01.000
the professional club fitters out there. You know, it doesn't

556
00:31:01.000 --> 00:31:04.359
happen to millions, It happens to thousands, you know, because

557
00:31:04.440 --> 00:31:06.440
professional club fitting is just so unknown.

558
00:31:08.920 --> 00:31:12.039
When when you talk about how the courses they need

559
00:31:12.079 --> 00:31:14.720
to now they're going to need to be eight thousand yards.

560
00:31:14.960 --> 00:31:18.839
But there are no courses being built, are there? No?

561
00:31:19.160 --> 00:31:22.000
Now there are more courses closing that are than our

562
00:31:22.079 --> 00:31:25.160
opening each year because of the drop in participation of

563
00:31:25.200 --> 00:31:27.759
the game that you know the thing. We just want

564
00:31:27.799 --> 00:31:30.240
to try and keep as many courses alive as possible.

565
00:31:30.599 --> 00:31:34.559
Yeah, exactly, So what are these what are club makers?

566
00:31:34.599 --> 00:31:38.400
The major manufacturers, the ones that send just big boxes

567
00:31:38.519 --> 00:31:40.799
and say these will all fit for you. What are

568
00:31:40.799 --> 00:31:42.680
they going to do next? You can't They're going to

569
00:31:42.720 --> 00:31:47.000
paint the heads red and green and say they know what,

570
00:31:47.400 --> 00:31:49.640
the white didn't work for tailor made as you opened

571
00:31:49.720 --> 00:31:53.640
up with, or it works for a while, you know, I.

572
00:31:53.559 --> 00:31:56.039
Mean there's still things being pushed out there. You know that,

573
00:31:56.880 --> 00:31:58.880
like for for example, right now, one of the current

574
00:31:59.000 --> 00:32:02.279
technologies a lot of the companies are all following is

575
00:32:02.799 --> 00:32:08.599
putting a slot into the heads, most frequently done on

576
00:32:08.680 --> 00:32:10.519
the sole of the club, very close to the out

577
00:32:10.519 --> 00:32:12.799
of the face. And the idea that they're getting at

578
00:32:13.039 --> 00:32:15.119
is to say, if you hit the you know, if

579
00:32:15.160 --> 00:32:18.000
you hit the ball, you know that slot flexes so

580
00:32:18.200 --> 00:32:20.759
you get more spring face. You know, you get better

581
00:32:20.759 --> 00:32:26.160
ball street and distance. Okay, the problem is that, you know,

582
00:32:26.480 --> 00:32:30.279
you can't exceed the USGA CR limit of eight point thirty.

583
00:32:30.920 --> 00:32:34.160
You know, so most of the companies have already been

584
00:32:34.240 --> 00:32:38.960
designing heads with thin faces made from high strength alloys,

585
00:32:39.440 --> 00:32:42.200
which achieve as high have a CR as you possibly can.

586
00:32:42.720 --> 00:32:45.400
And not only that, when you make a thin face club,

587
00:32:45.839 --> 00:32:47.440
you can hit it low on the face, you can

588
00:32:47.519 --> 00:32:49.480
hit it on the heel side, the tow side, the

589
00:32:49.559 --> 00:32:51.839
high side. The face is still going to get some

590
00:32:51.920 --> 00:32:54.799
flexing to get you a little bit more distance with

591
00:32:54.920 --> 00:32:57.359
a slot that only exists on the bottom of the

592
00:32:57.400 --> 00:33:00.319
golf club. What if you hit it towards a toe

593
00:33:00.400 --> 00:33:03.240
higher on the face, there's no slot over there, so

594
00:33:03.319 --> 00:33:06.240
the face camplex as much in these different areas. So,

595
00:33:07.079 --> 00:33:11.279
you know, here's an example of just how marketing invisible

596
00:33:11.359 --> 00:33:15.759
technology to the eye can fool someone. And then, oh,

597
00:33:15.839 --> 00:33:17.960
by the way, they're still bought off the rack, so

598
00:33:18.000 --> 00:33:21.240
they're probably too long, the wrong weight, the wrong face angle,

599
00:33:21.319 --> 00:33:25.119
potentially the wrong loft, the wrong light angle, wrong grip size,

600
00:33:25.440 --> 00:33:27.519
you know, and there you go, they don't fit.

601
00:33:28.119 --> 00:33:36.319
You know, from that standpoint, this is something that you

602
00:33:36.359 --> 00:33:38.720
and I talk about almost every time. But I continue

603
00:33:38.759 --> 00:33:42.920
to get questions like this, and that is the off

604
00:33:43.000 --> 00:33:46.640
the shelf driver that they're buying every three years, which

605
00:33:46.880 --> 00:33:52.079
isn't necessary with the longer shaft. Now, if I remember correctly,

606
00:33:52.119 --> 00:33:56.519
you're an advocate of shorter shafts for a driver for

607
00:33:56.599 --> 00:33:57.519
greater accuracy.

608
00:33:58.480 --> 00:34:02.039
Yep, there's really a definite adage. There's a definite old

609
00:34:02.599 --> 00:34:05.319
adage that clubfitters learned right away when they get into

610
00:34:05.359 --> 00:34:08.039
the field goes like this. The longer the length of

611
00:34:08.079 --> 00:34:10.920
the club, the lower the loft of the club, the

612
00:34:10.960 --> 00:34:13.400
stiffer the shaft in the club, and the heavier the

613
00:34:13.440 --> 00:34:15.360
weight of the club, the harder the club will be

614
00:34:15.400 --> 00:34:18.599
to hit. Okay, with a driver, you've got low loft

615
00:34:18.719 --> 00:34:21.719
and you've got longer length, two things going against you.

616
00:34:23.239 --> 00:34:25.360
The other thing, it's a fact, you know, the longer

617
00:34:25.360 --> 00:34:28.360
the length of the driver, the more stress or load

618
00:34:28.440 --> 00:34:30.639
it puts on your swing, the more it can break

619
00:34:30.719 --> 00:34:34.960
down weak elements in your swing to make you less consistent.

620
00:34:36.400 --> 00:34:40.800
There was no reason whatsoever the drivers needed to be

621
00:34:40.880 --> 00:34:43.679
increased in length from the forty three inches they were

622
00:34:43.760 --> 00:34:47.239
for decades to the point of they are today between

623
00:34:47.280 --> 00:34:49.719
forty five and forty six inches in length. The reason

624
00:34:49.760 --> 00:34:53.440
it was done was because all the companies know that

625
00:34:53.760 --> 00:34:58.119
distance or the potential for distance, sells more golf clubs

626
00:34:58.159 --> 00:35:02.320
than any other factor in the go equipment history, and

627
00:35:02.400 --> 00:35:05.760
so people are associated with the thought longer length means

628
00:35:05.840 --> 00:35:09.719
higher club head speed, which means more distance. Problem means

629
00:35:09.800 --> 00:35:12.159
it's not true for all golfers, and it's not true

630
00:35:12.159 --> 00:35:15.320
for the majority of golfers. You have to have a

631
00:35:15.400 --> 00:35:18.360
lader to very late unhinging of the risk coock angle

632
00:35:18.360 --> 00:35:21.519
on the downswing before a longer length can turn into

633
00:35:21.559 --> 00:35:25.000
higher clubhead speed. But even for those people who do

634
00:35:25.039 --> 00:35:28.400
have a late release, longer length puts more load on

635
00:35:28.559 --> 00:35:31.559
stress on the swing, and so the longer the length,

636
00:35:31.599 --> 00:35:33.920
the higher the percentage of off center hits will be.

637
00:35:34.840 --> 00:35:37.039
You miss the center of the face of your driver

638
00:35:37.159 --> 00:35:39.519
by a half inch, you've lost five percent of your

639
00:35:39.559 --> 00:35:42.920
total distance. You miss that center of the face by

640
00:35:43.000 --> 00:35:47.039
one inch, you've lost ten percent of your total distance potential.

641
00:35:47.760 --> 00:35:51.599
So this is the double edged sword and the misinformation

642
00:35:51.760 --> 00:35:56.280
that the long driver lengths are perpetuating, and I think

643
00:35:56.360 --> 00:35:59.519
probably as I mentioned before, one of the biggest ways

644
00:35:59.599 --> 00:36:03.559
to try right have proved the golfers that these off

645
00:36:03.599 --> 00:36:06.639
the rack forty five to forty six inch driver lengths

646
00:36:06.679 --> 00:36:09.559
are not right for them? Is that? For a very

647
00:36:09.599 --> 00:36:12.559
long time now, the average driver length on the PGA

648
00:36:12.719 --> 00:36:16.039
Tour has been forty four and a half inches, not

649
00:36:16.199 --> 00:36:19.440
the forty five to forty six inches that average golfers

650
00:36:19.480 --> 00:36:22.480
are being told is right for them. Why did the

651
00:36:22.480 --> 00:36:26.599
tour players play with shorter length drivers, even as good

652
00:36:26.599 --> 00:36:29.519
as they are, because they know they can't control the

653
00:36:29.559 --> 00:36:32.519
longer length driver, you know, as well as they can,

654
00:36:32.760 --> 00:36:35.440
you know, one that's shorter, it's no different for the

655
00:36:35.519 --> 00:36:38.840
average player. And it's even more so. And I can't

656
00:36:39.079 --> 00:36:42.360
tell you how many golfers have been fit with forty

657
00:36:42.360 --> 00:36:44.559
three and a half to forty four inch long drivers

658
00:36:44.599 --> 00:36:48.239
and walked away with an immediate improvement in their t

659
00:36:48.440 --> 00:36:52.639
shot game without losing a single yard. And in fact,

660
00:36:52.679 --> 00:36:55.880
for me, they gain distance because now they're hitting the

661
00:36:55.920 --> 00:36:59.679
ball more consistently on center and not losing distance from

662
00:36:59.679 --> 00:37:03.039
the off center hit, you know, for this, So I mean,

663
00:37:03.039 --> 00:37:06.199
if nothing else, you know, for most average players, if

664
00:37:06.239 --> 00:37:09.480
they just go get fit with a shorter driver that

665
00:37:09.599 --> 00:37:12.800
has loft, which is better fit to their clubhead speed,

666
00:37:13.679 --> 00:37:16.599
and which has a face angle which will counteract their

667
00:37:16.639 --> 00:37:20.360
tendency to slice the ball or hook it. You know,

668
00:37:20.400 --> 00:37:22.960
the miles a hit than where they would have been

669
00:37:23.000 --> 00:37:24.400
just trying to buy something off the wrap.

670
00:37:25.400 --> 00:37:29.199
That is so interesting. It's amazing how many myths are

671
00:37:29.199 --> 00:37:33.119
out there about what you should have in your bag.

672
00:37:34.079 --> 00:37:37.760
The other issue that always comes up in my conversations

673
00:37:37.760 --> 00:37:40.800
with people is, oh, man, a custom club fitter, it's

674
00:37:40.840 --> 00:37:42.639
going to be so much more expensive than if I

675
00:37:42.760 --> 00:37:46.440
just buy something over at the local retail store.

676
00:37:47.320 --> 00:37:50.360
And that's not true really, you know, because for one thing,

677
00:37:50.960 --> 00:37:54.079
the custom club fitters are all under marketed. You know,

678
00:37:54.239 --> 00:37:57.920
very few people know they exist. Many custom club fitters,

679
00:37:58.039 --> 00:38:00.639
you know, they have a hard time going to living

680
00:38:01.119 --> 00:38:03.679
because they don't have enough customers because not very many

681
00:38:03.719 --> 00:38:07.079
people know about them. And so you're going to find

682
00:38:07.159 --> 00:38:11.960
that the vast majority of professional custom club fitters are

683
00:38:12.000 --> 00:38:14.239
never going to end up charging you any more for

684
00:38:14.320 --> 00:38:16.320
your golf clubs than what you would have paid when

685
00:38:16.320 --> 00:38:18.400
you walked into a big box store and bought a

686
00:38:18.400 --> 00:38:19.880
big brand name club off the rap.

687
00:38:20.800 --> 00:38:24.320
Okay, Tom, you've just given us an amazing lesson on

688
00:38:24.880 --> 00:38:28.159
the value of custom club fitters and why we should

689
00:38:28.199 --> 00:38:30.920
really seek one out. Please, give us a tip on

690
00:38:31.039 --> 00:38:34.360
how to find a custom club fitter fed you know.

691
00:38:34.360 --> 00:38:36.920
For those who are interested in professional club fitting. You know,

692
00:38:37.000 --> 00:38:39.199
it is a buyer beware market. These guys, you know,

693
00:38:39.199 --> 00:38:42.400
are sometimes hard to find, so let me give you

694
00:38:42.400 --> 00:38:45.920
a little tip on how to find a good professional

695
00:38:45.960 --> 00:38:50.159
club fitter. Okay, go to Google, Okay, and in Google,

696
00:38:50.639 --> 00:38:55.119
you know, search for the Association of Golf Club Fitting

697
00:38:55.239 --> 00:39:03.519
Professionals AGCP club Fitter or search for the International Clubmaker's

698
00:39:03.760 --> 00:39:09.000
Guild ICG Golf Clubfitter. Both of these are the professional

699
00:39:09.119 --> 00:39:14.559
organizations of serious professional clubfitters. On their sites, they both

700
00:39:14.599 --> 00:39:16.880
have search engines so that you can go in there

701
00:39:16.880 --> 00:39:20.639
and look to see who among the AGCP club fitters

702
00:39:20.679 --> 00:39:23.519
and the ICG club hitters are close to your area.

703
00:39:24.079 --> 00:39:28.440
Both of these professional club fitting organizations have certification programs

704
00:39:28.480 --> 00:39:32.199
just like a Mister Good Ranch for mechanics, So if

705
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you find an AGCP clubfitter or an ICG clubmaker near you,

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they will be good. They will know what they are

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doing and you will get a good fit. My company,

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we screen the club fitters that we work with, so

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if people were to go to our website, which is

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wish on golf dot com Right in the middle of

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the homepage is a find a Clubfitter locator search tool.

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Click on that, put in your town, state, country, and

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will come. If we have a screened club fitter in

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your area, you'll find it right there. So those are

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your best options right now. I hate to be critical,

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but you're not going to be professionally custom fit. When

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you go into a big box retail store, it doesn't

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happen