Aug. 12, 2025

Using Golf To Teach The Game of Life with Bobby Jones' Great Grandson, Robert Jones Black

Using Golf To Teach The Game of Life with Bobby Jones' Great Grandson, Robert Jones Black
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Season 20
GS#1012: This week on Golf Smarter, we speak to Robert Jones Black, the great grandson of legendary golfer Bobby Jones. We discuss the legacy of Bobby Jones, the challenges of preserving that legacy within the family, and the importance of humility in their connection to such a prominent figure in golf history. Robert shares personal anecdotes about growing up with the legacy of his grandfather and the responsibility he feels to maintain the brand of Bobby Jones in today's world. Robert discusses the impact of Bobby Jones on the golf community, and the establishment of the Generation Next Project, a nonprofit aimed at addressing youth mental health through golf. The discussion also explores the connection between golf and life lessons, emphasizing the need for realistic expectations in sports and life. Robert highlights the program's approach to complement existing initiatives like First Tee, focusing on mental well-being and personal growth through the game of golf.

Please check out this article about Fred's golf and podcast journey called "A Lifetime On The Air" that was published in the NCGA Magazine (Northern California Golf Association) recently!   

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WEBVTT

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Hi.

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I'm Joel from Springfield, Missouri and I play at Rivercut

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Golf Course. Welcome to Golf Smarter. Hi.

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This is Mike Leggetts from New Concord, Ohio, and I

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play at JC Public Golf Course. This is the Golf

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Smarter Proadcast Number one thy and twelve or Episode one twelve.

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The one everybody knows is the game of golf is

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like the game of life. You get bad breaks from

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good shots, you get good breaks from bad shots, but

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you have to play the ball as it lies. But

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there's another one that he talks about in the game

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of golf, I suppose also in the game of life,

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one must do one's own reasoned and resolute best, whether

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the prospect be bleak or rosie. As long as you

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do your best, as long as you have prepared, as

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long as you have put your time in, as long

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as your expectations are in right alignment, then whether the

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outcome is not what you want it or beyond what

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you want it, you have to be disciplined on how

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you're taking that approach. And that word reason to me,

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Fred was the part that everything that we've done in

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youth golf since I've started this are coming across, and

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that is coaches, parents, friends, results giving them unrealistic expectation.

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I cannot go out to the golf course tomorrow with

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an absolute expectation of shooting seventy two if I've never

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broken eighty.

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Using golf to teach the game of life with Bobby

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Jones' great grandson, Robert Jones Black.

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This is Golf Smurder, sharing stories, tips and insights from

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great golf minds to help you lower your score and

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raise your golf IQ. Here's your host, Fred Green.

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Welcome to Golf Smurterer Podcast.

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Robert, welcome over.

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Yeah right, exactly, exactly, all right.

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Take two, Yeah, there you go.

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Welcome to the Golf Smarter Podcast. Robert.

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You doing Fred, I'm doing great.

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It's so great to talk to you.

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A brief history of how we met, and then why

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your name is Robert and not Bob or Bobby.

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So I've told this story.

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The audience is aware that I went to the Masters

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here this year twenty twenty five for my first time,

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and we had these members badges because we were the

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guests of Charlie Yates Junior. And at one point I'm

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there with Mac Barnheart, agent for Lucas Glover.

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We're chatting. Boy, my dropping names fast.

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So we're chatting away but not and Max says, hey,

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can you get a table? Says to one of the

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people works there, and they said.

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Okay, we got to this table.

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We sit down at the table is already three people

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at the table, soon.

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To be four.

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And we get into a conversation, Hey, how you doing.

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What's going on?

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And so the older gentleman, probably in his late seventies,

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maybe his eighties, and you can confirm this in a minute,

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he says, Yeah, I've been coming to the Masters since

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i was fourteen. I was sixteen fourteen. I'm like, wow,

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how is that?

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Yeah, I've been coming every year. How this family?

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And I just look at him and give him the

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hands like, come on, there's more of this than that.

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Tell me, goes, Oh, Bobby Jones was my grandfather.

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Wait a minute, your cousin first cousins with doctor Bob.

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Yes, I am.

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And so then sitting next to him is one of

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his sons and his son's wife, and then joining us

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a few minutes later is another one of his sons,

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Robert Jones Black. Welcome to the Golf Smarter Podcast.

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Robert good recount and you and I guess you've got

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to see where my hike came from, too, didn't you not?

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Your dad came from?

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Your brother is My mom is five three and my

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dad is five eight. I went to six foot five.

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My older brother he capped out at six foot two,

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but somehow somewhere the height came in. And uh, yeah,

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I remember we were taking the picture. I was like,

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don't you see where this came from?

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So yeah, I shared with a couple of people the

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picture that I took with the three of you, and

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they're like, somebody wrote.

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Back, who those giant people? I don't recognize those people?

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We were trying to start a basketball team in the seventies,

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I think. But yeah. One of the things I love

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about the Masters, I'm on twenty five years. My first

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one was Ola Fable, and one of the things I

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like about that particular area is that you kind of

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have this kind of community sitting and so you never

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know who you're going to sit down with, and most

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everybody always is very open to just having conversation. Uh

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you picked up on, uh, probably a kind of a

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life trait that my dad has himself and instilled in us,

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especially in our early stages of young adulthood and everything,

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and that was we're humble about you know who were

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related to, and just a nice subtle message. Throughout life

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of Bobby created or accomplished some really great things, but

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we did not, So Pete, appreciate it, respect it, and

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and but be humble about it. And that's a you know,

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it's a tough area to navigate through, especially as you

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know now I'm approaching fifty. I'm going to turn fifty

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this year, and then you talked about Bob Jones for uh,

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you know, you have to talk about it, and you

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have to represent the story and the legacy and the

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brand and the brand.

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That's what I've talked to doctor Bob about a lot.

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It's like representing the brand.

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Yeah, I mean, it's it's and I think it's interesting

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when you historically, when you talk about generation transfer, that

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second generation the third generation of any company that's a

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family owned and operated company, that second to third generation

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is where it starts getting really tricky because one, especially

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in Bobby's case, that audience that got to see the

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living and breathing Bobby Jones is moving on. The second

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generation was able to carry that legacy in the story

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and get us involved with some really great things. Now

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my generation and then my son's generation, you're getting away

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from that tangible attachment. So it's this really tricky way

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of saying how do you stay relevant and not just

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become public domain but not also trying to capitalize on

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what Bobby Jones accomplished. And I think the family has

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always done a great job of that, and I think

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it's interesting that that is part of me and the

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cousins that are all in my age group, which I

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think there's twelve of us. That's the task that we

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have for the next you know, thirty forty years, is

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how do you tell this story? Now, we are very

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fortunate in the fact that every April he has talked

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about a lot, and then now every August with east

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Lake hosting the Tour Championship, we've kind of bookended the

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golf season with these moments of talking about Bobby Bobby Jones,

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So it helps us a lot to happen. Yeah, yeah,

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still there, but there's still just that obligation responsibility to

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figure out how do you keep that relevance And it

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gets more challenging passes.

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Right, but in your humility aside. There are photos of

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him behind you. So how did it get to be

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your Robert Jones Black?

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Where? How did how did that last name come in

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to play? Where? How did that move forward?

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So my my grandmother's my dad's mother was Bobby Jones

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first born, and that was one of his two daughters.

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So she she was Clara Jones Uh And she ended

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up marrying local and actually somebody she knew for a

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large part of her life because they were in the

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same neighborhood area of Atlanta. And she was ended up

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marrying William Black, who went by Bill or Billy. And

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he incredibly fascinating personality in himself. He had his own story.

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He was very involved with golf. He was very involved

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with the Greater Greensboro Open for the years that's the

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title that now the windhom Championship here in Greensboro, North Carolina.

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He was a big part of that. Great golfer lived

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his life every single day that it wasn't pouring down

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rain he was on the golf course. But he had

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gotten into the car business. In nineteen fifty five, he

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went to General Motors and asked about franchise opportunities and

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they gave him the Cadillac franchise in Greensboro, North Carolina.

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That's what moved him from Atlanta to Greensboro. So, and

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then they had three kids at my dad and then

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two sisters, Claire and then Mary and Mary. Unfortunately we

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lost in twenty twenty. I'm yeah, but that's where we

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get the black last name attachment to it. And actually

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it was doctor Bob and I in twenty fourteen or

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fifteen somewhere around there where I started wanting to become

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involved with the family business on the Jones side, uh,

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where he was just kind of like, you know, you

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really should embrace the full name that you've been given

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and just go with Robert Jones Black. And I've actually

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it's it's been again. I'd like to stay humble to everything,

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but I think it's kind of fun and it's a

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name that people remember. So yeah, and.

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When you're introduced to someone, you know, I'm Robert Jones Black,

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it doesn't register that it's, you know, direct ascendant of

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Bobby Jones. Yes, and so with the family history as

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it is, and thank you for that explanation. At what

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point are you is the word indoctrinated as to what

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the history is and what it means to the world

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at large beyond just the family.

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Natural indoctrination to a degree, never a point which again

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I really like this about out the family as a whole,

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Never a point of like, you know, any sort of

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sit down or anything that happened. I think natural. I

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say natural because as I was entering adulthood post college,

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just coincidentally, we had the centennial one hundred year birth

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anniversary of Bobby Jones, and then immediately two years later

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we had the release of Bobby Jones' Stroke of Genius,

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which had you know, you know, Fox Theater Atlanta where

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we did the full red carpet show and all of that,

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and meeting Jim Cavisio and one of the or the

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writer and creator of that is still associated with one

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of our foundations, Bobby Jones CSF Kim Dawson. So I

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think just in that timeframe was when I really started

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registering obviously being a sport fan growing up and understanding

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what he had accomplished, understanding the magnitude, I guess, and

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it wasn't until that mid twenties for me to really

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start getting that what he did was special, but more importantly,

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the legacy that needs to be maintained around character, integrity, honesty.

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All of this was so much more than a record

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that was made in golf in terms of majors one

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in the Grand Slam. There was something bigger there and

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that's ultimately what I attached to. And I guess anybody

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that would see my golf swing would understand that if

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I can't attach to the golf game, then try to

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attach to what he was off the golf course, maybe

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a little bit more relatable.

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When you were growing up.

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What kind of stories did your dad share and did

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he have memories of his grandfather?

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Did he share them, did some you know, again, he

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was somewhat quiet about it. I think that Bob Jones,

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my dad, in that generation, when you're the grandchild, I

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think you're naturally going to get added pressure and expectations

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from people because it's still just such a connect. I

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think my dad was twenty three twenty four when Bobby

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Jones passed away, so he, you know, certainly went all

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through childhood. I think they did a lot of like

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summers visiting in Atlanta, staying at the house and things

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like that, and you know, just some of the things

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00:13:40.600 --> 00:13:45.879
that my dad would chat casually through was how much

221
00:13:46.279 --> 00:13:51.399
of a fan Bobby was with golf and golf, you know,

222
00:13:51.440 --> 00:13:54.960
in the sixties, just starting to become a broadcast sport

223
00:13:55.000 --> 00:13:58.159
and all of that that when it was aired on TV.

224
00:13:59.600 --> 00:14:03.720
Bobby not moving from the TV. But my dad, Lissie

225
00:14:03.840 --> 00:14:10.159
was born in forty seven and it was right around

226
00:14:10.159 --> 00:14:15.000
that time period that Bobby was diagnosed with syringa maelia.

227
00:14:15.840 --> 00:14:20.320
So every grandchild, uh, you know, kind of depending on

228
00:14:20.440 --> 00:14:22.120
age of when they came in and my dad was

229
00:14:22.159 --> 00:14:28.039
the first grandchild. They know him as not Bobby Jones

230
00:14:28.080 --> 00:14:32.840
the golfer, but Bobby Jones the syringa maelia. You know,

231
00:14:33.159 --> 00:14:35.799
I don't want to say patient, but uh, my dad

232
00:14:35.840 --> 00:14:39.960
watched him go from cain to crutches, to wheelchair to

233
00:14:40.559 --> 00:14:46.600
complete completely being immobile. He's got a really good master

234
00:14:46.720 --> 00:14:51.200
story I love to tell and that will be the

235
00:14:51.639 --> 00:14:53.559
nugget that I can provide.

236
00:14:54.480 --> 00:14:57.240
And let me let me also, since you talked about

237
00:14:57.240 --> 00:14:59.360
when your dad was born, let me apologize for saying

238
00:14:59.399 --> 00:15:01.000
maybe he's in a I was right.

239
00:15:01.080 --> 00:15:01.279
He was.

240
00:15:01.480 --> 00:15:02.960
He's in his late seventies, late seventies.

241
00:15:03.039 --> 00:15:06.039
Yeah, but yeah, I think absolutely right, and I think

242
00:15:06.080 --> 00:15:09.519
that was a good guess. So I don't think he'll

243
00:15:09.519 --> 00:15:12.919
be mad at that. I appreciate, Okay, no, no, no problem.

244
00:15:13.120 --> 00:15:17.279
My favorite this is And what's funny about this is

245
00:15:17.320 --> 00:15:20.679
he told this story. I think it was the first

246
00:15:20.679 --> 00:15:23.559
Masters we went to after COVID, so maybe twenty two,

247
00:15:24.039 --> 00:15:27.639
so this is a new story for me. But he

248
00:15:27.720 --> 00:15:31.440
had a friend there and we were sitting across the

249
00:15:31.799 --> 00:15:35.600
tenth tee and we were facing towards the cottages, so

250
00:15:35.840 --> 00:15:40.279
away from eighteen Green and everything, and that cottage, one

251
00:15:40.320 --> 00:15:43.600
of the first ones by ten t is the Jones Cottage.

252
00:15:43.759 --> 00:15:46.720
And so he's talking to his friend. I'm like, I've

253
00:15:46.919 --> 00:15:49.080
gone to this tournament for twenty two years at this point.

254
00:15:49.159 --> 00:15:52.519
My dad and he said, he said, you know, there's

255
00:15:52.559 --> 00:15:55.080
a funny story about that cottage. He said, that front

256
00:15:55.679 --> 00:15:59.679
room right there. When I came to the Masters, that's

257
00:15:59.679 --> 00:16:02.840
where I stayed, and I would stay in the front room.

258
00:16:02.919 --> 00:16:05.759
And he said, so one year and he was trying

259
00:16:05.759 --> 00:16:08.759
to recall his age, and I'm gonna think it was

260
00:16:08.799 --> 00:16:12.759
fourteen or so, based on the timeliness of this story.

261
00:16:13.360 --> 00:16:15.600
He said, I'm sitting and I've woken up, and I'm

262
00:16:15.679 --> 00:16:17.720
just kind of sitting in my room in Bobby Jones,

263
00:16:18.240 --> 00:16:20.519
which they call Bob. I'm sure Bob Jones has talked

264
00:16:20.519 --> 00:16:24.120
about that. Bob was sitting in the living room and

265
00:16:24.240 --> 00:16:27.320
my dad looks out the window and he sees Jack

266
00:16:27.440 --> 00:16:32.120
Nicholas and Jack's dad walking out of the clubhouse walking

267
00:16:32.159 --> 00:16:36.360
past ten t approaches the cottage, knock on the door,

268
00:16:37.200 --> 00:16:40.799
and in comes Jack Nicholas and his dad. So my

269
00:16:40.879 --> 00:16:42.279
dad's like, you know, I got to hang out in

270
00:16:42.320 --> 00:16:45.960
my room, can't go out there. And they visit for

271
00:16:47.080 --> 00:16:49.200
I don't know, a handful of minutes or whatever it was,

272
00:16:49.919 --> 00:16:53.559
and you know, just here's conversation happening or whatever, and

273
00:16:53.600 --> 00:16:56.440
then you know, you hear the pleasantries of an exit.

274
00:16:56.759 --> 00:16:59.759
Door shuts, looks out the window and Jack and his

275
00:16:59.840 --> 00:17:03.440
dad walked back to the clubhouse, and it was Jack

276
00:17:03.600 --> 00:17:08.440
Nicholas telling Bobby Jones that he was going pro And

277
00:17:08.519 --> 00:17:12.039
my dad was sitting in his bedroom sitting there watching

278
00:17:12.160 --> 00:17:14.720
or hearing this take place. And I was like, how

279
00:17:14.759 --> 00:17:16.880
in the world have we come over twenty two years

280
00:17:17.000 --> 00:17:19.960
the first time that you're going to share that story.

281
00:17:20.119 --> 00:17:22.720
But I think it just shows that my dad, traditionally

282
00:17:23.119 --> 00:17:27.680
he's just a keeps to himself type individual, very smart

283
00:17:27.720 --> 00:17:33.000
business guy. He's had an amazingly successful career. He continued

284
00:17:33.000 --> 00:17:36.559
the car dealership piece. We're still doing that now, my

285
00:17:36.799 --> 00:17:40.519
sister and brother in that business, and then other ventures

286
00:17:40.519 --> 00:17:44.440
that he took on along the way. But he just

287
00:17:44.640 --> 00:17:47.960
I think, likes to keep some things very personal and

288
00:17:48.000 --> 00:17:50.839
to himself. So it didn't surprise me. He had never

289
00:17:50.880 --> 00:17:53.559
shared the story, but I found it. I was like,

290
00:17:53.599 --> 00:17:59.400
that was such a monumental moment in golf history because

291
00:17:59.559 --> 00:18:03.680
Bobby did not want Jack to go pro yet. Really, yeah,

292
00:18:03.880 --> 00:18:06.319
because Bob was an amateur.

293
00:18:06.920 --> 00:18:12.079
He was really promoting the idea and loved the idea

294
00:18:12.160 --> 00:18:15.160
and as soon as the whole concept of and I'm

295
00:18:15.200 --> 00:18:18.839
just from what I know talking to doctor Bob, is that.

296
00:18:20.200 --> 00:18:23.200
He didn't, you know, he didn't want to go pro.

297
00:18:23.279 --> 00:18:28.160
He retires at twenty seven and becomes an attorney. That

298
00:18:28.880 --> 00:18:33.519
pro was not that era, but Jack Nicholas kind of

299
00:18:33.599 --> 00:18:34.480
changed things.

300
00:18:34.640 --> 00:18:36.319
It did he did, and that was see it. You're

301
00:18:36.359 --> 00:18:38.240
right because his early sixties I think it was sixty

302
00:18:38.279 --> 00:18:41.920
one sixty two where Jack went pro I think, And yes,

303
00:18:42.000 --> 00:18:46.200
the purses and the sponsorships and all of this stuff

304
00:18:46.200 --> 00:18:49.119
that we see didn't exist then, So you could see

305
00:18:49.119 --> 00:18:52.880
what Bobby Jones, you know, kind of argument would be there,

306
00:18:52.960 --> 00:18:57.440
and I think Jack needed one more US amateur to

307
00:18:57.640 --> 00:19:00.920
tie Bobby Jones. Might need to check that for me,

308
00:19:01.119 --> 00:19:04.319
but it was something along as one one more with

309
00:19:04.480 --> 00:19:07.640
ty Bobby Jones, and he wanted that, so he did

310
00:19:07.680 --> 00:19:10.359
not like seeing Jack go you know, pro on it.

311
00:19:10.440 --> 00:19:13.759
So but anyways, it was to me a fascinating story

312
00:19:13.799 --> 00:19:18.880
and I think, uh, my dad's experiences growing up and everything. Again,

313
00:19:19.000 --> 00:19:21.680
when when Bobby Jones is for the most part not

314
00:19:21.880 --> 00:19:25.079
able to move and not able to you know, go

315
00:19:25.119 --> 00:19:27.720
outside and hit golf balls with his grandkids and all that,

316
00:19:27.759 --> 00:19:31.480
you would imagine that being the story. But unfortunately, because

317
00:19:31.480 --> 00:19:35.880
of Serena Maelia, it just wasn't very stationary. So it

318
00:19:35.920 --> 00:19:39.559
was a lot of conversation. Yeah, they all say Bob

319
00:19:39.599 --> 00:19:43.599
and my dad. They also talk about how incredibly smart

320
00:19:44.160 --> 00:19:47.720
Bobby Jones was. It's no mistake about the accomplishments he

321
00:19:47.759 --> 00:19:50.039
made in education. He was a smart guy.

322
00:19:50.559 --> 00:19:52.359
Yeah, yeah, he figured it out.

323
00:19:53.400 --> 00:19:58.720
And is there conversation, you know, beyond the foundation. I'm

324
00:19:58.720 --> 00:20:01.960
not sure how many cousins you have in your generation.

325
00:20:02.920 --> 00:20:05.839
Doctor Bob and your dad are the same generation, but

326
00:20:06.119 --> 00:20:10.359
your generation may have even more and is there every

327
00:20:10.359 --> 00:20:16.599
conversation about the maintenance of the legacy and the promotion

328
00:20:16.720 --> 00:20:17.279
of the brand.

329
00:20:18.119 --> 00:20:23.440
Well, the short answers yes, and thankfully we still have

330
00:20:24.839 --> 00:20:27.319
you know, a fair amount of youth in that that

331
00:20:27.480 --> 00:20:32.440
second generation, you know, ranging from maybe early early sixties

332
00:20:32.480 --> 00:20:36.680
as the youngest to to my dad being the eldest

333
00:20:36.720 --> 00:20:42.440
at at seventy seven. So, you know, I think what

334
00:20:42.599 --> 00:20:45.559
we look at and again it goes back to every

335
00:20:45.640 --> 00:20:49.400
conversation of every family business you talk about generation transfer,

336
00:20:50.640 --> 00:20:56.079
but in trauma. Yeah, but yeah, I mean it's like

337
00:20:56.200 --> 00:21:01.000
right now, most of the activity that's being done and

338
00:21:01.039 --> 00:21:03.359
the work being done, they're still able to manage. And

339
00:21:03.400 --> 00:21:07.079
so what I felt like was a really nice gesture,

340
00:21:07.720 --> 00:21:09.920
if that's a fair way to put it, was I

341
00:21:09.960 --> 00:21:15.079
expressed interest in twenty fourteen to get involved with the

342
00:21:15.119 --> 00:21:19.680
commercial side and did that for a number of years,

343
00:21:19.960 --> 00:21:21.680
and it was nice to just kind of see what

344
00:21:21.720 --> 00:21:24.720
the decision making process was, how we look at it.

345
00:21:24.759 --> 00:21:27.759
But what I really got out of that is the

346
00:21:27.799 --> 00:21:33.599
protection that the family provides to the legacy itself. It

347
00:21:33.680 --> 00:21:40.480
is incredibly tough to match in like a licensed commercial sense.

348
00:21:41.160 --> 00:21:43.400
So you know, if it were a product that came

349
00:21:43.440 --> 00:21:46.759
out of the you know, the next great golf gadget

350
00:21:46.839 --> 00:21:51.960
or whatever. That they made sure that any partnership we

351
00:21:52.079 --> 00:21:56.599
had was really reflective of the standards that the family

352
00:21:56.640 --> 00:21:59.559
wanted to maintain around the name. And that was such

353
00:21:59.599 --> 00:22:02.079
a neat to see that it was it wasn't just

354
00:22:02.200 --> 00:22:07.599
taught that. There was constantly things being presented that immediately

355
00:22:07.640 --> 00:22:09.920
the family goes just that's not the fit, that's not

356
00:22:10.039 --> 00:22:12.279
the opportunity, that's not where we want to see the name.

357
00:22:14.039 --> 00:22:18.480
And then I think probably the hardest thing to fill

358
00:22:18.880 --> 00:22:25.519
next generation is especially Bob Jones' ability to tell the stories.

359
00:22:26.359 --> 00:22:31.279
He knows it inside out, and he's a very good orator.

360
00:22:31.359 --> 00:22:34.200
I mean, he's just so good at speaking. Oh yes,

361
00:22:34.480 --> 00:22:37.359
so tough to fill that. It's like, you know, that's

362
00:22:37.400 --> 00:22:41.039
you know, how does that with the next generations. But

363
00:22:41.119 --> 00:22:44.720
we're a small family. I mean it's still, like I said,

364
00:22:44.759 --> 00:22:47.039
I think it's twelve that are in the third generation,

365
00:22:47.200 --> 00:22:51.359
so it's it's still a very manageable size, so that

366
00:22:51.519 --> 00:22:55.319
if and when we transition to a new generation being

367
00:22:55.400 --> 00:22:59.400
part of the company, it won't be inundated with thirty

368
00:22:59.440 --> 00:23:01.480
forty fifth he cousins. It's still going to be a

369
00:23:01.559 --> 00:23:02.359
very manageable name.

370
00:23:08.720 --> 00:23:12.079
I need I need to apologize. I feel kind of weird.

371
00:23:12.599 --> 00:23:17.119
You know, I talk about the brand and here's Bobby Jones,

372
00:23:17.160 --> 00:23:21.440
who is such a strict promoter of amateur golf and

373
00:23:21.480 --> 00:23:24.720
you we are talking about a brand. He probably wouldn't

374
00:23:24.720 --> 00:23:28.400
be too happy about the way that's being discussed. My

375
00:23:28.559 --> 00:23:31.160
sense from you know where he came from and what

376
00:23:31.240 --> 00:23:31.920
he stood for.

377
00:23:32.440 --> 00:23:37.160
Well, and I think again that's not inaccurate. And the

378
00:23:37.319 --> 00:23:41.880
first opportunity, I don't know how many people know this

379
00:23:42.240 --> 00:23:46.799
was actually Eli Cowaway, uh oh and this is this

380
00:23:46.920 --> 00:23:48.400
is uh.

381
00:23:47.839 --> 00:23:49.240
In stories for you on that one.

382
00:23:49.279 --> 00:23:55.039
Go ahead, Yeah, but yeah, Eli, he had come across

383
00:23:55.039 --> 00:23:58.759
a signature of Bobby Jones that was written as Bobby,

384
00:23:58.839 --> 00:24:03.160
which was incredibly rare because Bobby always signed his name

385
00:24:03.160 --> 00:24:10.720
as Robert. But he presented it to the family and

386
00:24:10.759 --> 00:24:14.559
I think at the time it was my grandmother and said, hey,

387
00:24:14.640 --> 00:24:17.640
there's I have an idea to create a golf line

388
00:24:18.160 --> 00:24:20.160
and I want this signature to be the mark. And

389
00:24:20.920 --> 00:24:23.400
but nobody this was like eighty eight eighty nine, I

390
00:24:23.480 --> 00:24:28.519
think when the first meeting took place family, nobody really

391
00:24:28.559 --> 00:24:31.519
knew what licensing was at that time, so it was

392
00:24:31.559 --> 00:24:35.000
not very well accepted. But to your point, the biggest

393
00:24:35.279 --> 00:24:39.960
hurdle from the family and from my grandmother especially was

394
00:24:40.720 --> 00:24:44.279
I don't think Bobby Jones. I don't know if he

395
00:24:44.319 --> 00:24:47.799
would be supportive of this or whatever, but I think

396
00:24:47.839 --> 00:24:50.720
one of the best things that the family did was

397
00:24:51.920 --> 00:24:55.480
to be able to recognize that the most important thing

398
00:24:55.519 --> 00:24:58.359
we can do is keep his name relevant, and what

399
00:24:58.480 --> 00:25:00.799
a better way to do it than put it onto

400
00:25:00.839 --> 00:25:04.000
a golf club. And so they did end up doing

401
00:25:04.039 --> 00:25:07.839
the deal, But that was actually our early education of

402
00:25:08.880 --> 00:25:11.720
name image and likeness as everybody knows it today because

403
00:25:11.799 --> 00:25:15.880
thank college sports, but name image likeness and how that

404
00:25:16.039 --> 00:25:20.720
is how that is done. I tend to want to

405
00:25:20.759 --> 00:25:24.880
think that Bobby was also very innovative, you know, from

406
00:25:25.079 --> 00:25:28.559
the work that he did with spauling to go from

407
00:25:28.599 --> 00:25:32.039
the hickory shaft and to steal and things of that nature,

408
00:25:32.240 --> 00:25:36.160
to me was showing and even the development of Augusta

409
00:25:36.279 --> 00:25:40.680
National that he wanted to continue the growth of the

410
00:25:40.720 --> 00:25:43.680
sport and popularity of the game and make the game

411
00:25:44.000 --> 00:25:48.279
easier to play. So I feel like that there's if

412
00:25:48.279 --> 00:25:53.400
he looks at today's world and sees the mass amount

413
00:25:53.559 --> 00:25:57.559
of name recognition and licensing that takes place that he

414
00:25:57.599 --> 00:26:02.200
would be accepting of that fact. So but again, I

415
00:26:02.200 --> 00:26:08.319
think as long as we're doing things associated with foundation work,

416
00:26:08.799 --> 00:26:13.039
community works, scholarships with Emery uh and and all of

417
00:26:13.079 --> 00:26:16.279
those things that we are involved in, it's a nice balance.

418
00:26:16.640 --> 00:26:19.960
And everybody wants to celebrate Bobby Jones.

419
00:26:20.000 --> 00:26:23.799
So yeah, So what happened did Callaway?

420
00:26:24.039 --> 00:26:26.680
I mean, because there were the Bobby Jones line of

421
00:26:27.480 --> 00:26:30.799
clothes and clubs and everything, But did Callaway?

422
00:26:31.559 --> 00:26:33.519
Is that the old hickory stick stuff.

423
00:26:34.119 --> 00:26:35.920
It was a little bit of that that he was

424
00:26:35.920 --> 00:26:41.720
doing initially, Ultimately it was big Bertha. Oh okay, big

425
00:26:41.759 --> 00:26:43.720
Bertha took off. Look at this.

426
00:26:45.880 --> 00:26:46.960
You're not going to believe this.

427
00:26:47.119 --> 00:26:51.720
I'm holding up a putter right now that has Callaway

428
00:26:51.799 --> 00:26:55.160
on the on the handle, and we've actually talked about

429
00:26:55.160 --> 00:26:58.079
this a couple of weeks ago on the podcast. This

430
00:26:58.160 --> 00:27:05.599
is this putter is called the Purest Steelcore Hickory Stick USA,

431
00:27:06.640 --> 00:27:09.400
and on it is a signature that I'm not sure

432
00:27:09.400 --> 00:27:13.599
if you can read it, but it says Tony Manzoni, Honey, yeah,

433
00:27:14.039 --> 00:27:20.599
do you know if Tony Manzoni, So, Tony Manzoni talk

434
00:27:20.680 --> 00:27:30.400
about full circle, Tony Manzoni and Richard Parente, who grew

435
00:27:30.480 --> 00:27:33.720
up together playing golf, came up with this idea for

436
00:27:33.799 --> 00:27:36.559
this golf club and they needed an investor, and they

437
00:27:36.599 --> 00:27:43.319
contacted Ellie Callaway. And we've heard this story recently, mainly

438
00:27:43.359 --> 00:27:48.200
because Jeane Parente, who's still in the golf industry.

439
00:27:48.640 --> 00:27:49.559
It was his dad.

440
00:27:50.559 --> 00:27:54.079
And Tony Manzoni was an amazing coach down in the

441
00:27:54.079 --> 00:27:58.480
Palm Springs area and was on the Golf Smarter podcast

442
00:27:59.400 --> 00:28:02.240
at least a times and every and he was such

443
00:28:02.880 --> 00:28:08.720
a great coach that his team that he coached at

444
00:28:08.720 --> 00:28:12.920
College of the Desert Community College won twenty nine regional

445
00:28:13.000 --> 00:28:17.079
championships in a row, won national champions and whatnot. So anyway,

446
00:28:18.079 --> 00:28:20.440
Tony Manzoni, it's like the only place you can find

447
00:28:20.440 --> 00:28:22.759
anything about him is on Golfsmarter dot com. But the

448
00:28:22.839 --> 00:28:26.880
point is is that handmade steel core hickory stick by

449
00:28:26.960 --> 00:28:32.559
Richard Parente. Tony and Richard they called Ellie Calloway and said,

450
00:28:32.599 --> 00:28:34.720
we have this golf club we want to start and

451
00:28:34.759 --> 00:28:38.279
we need an investor. And he looked at it, Calloway

452
00:28:38.279 --> 00:28:39.119
looking at no.

453
00:28:38.920 --> 00:28:40.240
No, thanks, that's fine.

454
00:28:40.359 --> 00:28:43.759
And then weeks go by they couldn't find any money,

455
00:28:43.920 --> 00:28:47.400
and once again they call him, give it one more try.

456
00:28:47.480 --> 00:28:50.799
Let's give it one more try. Manzoni does, and Callowy said,

457
00:28:50.799 --> 00:28:54.640
I'm so glad you called because I'm interested. So let

458
00:28:54.640 --> 00:28:58.559
me talk about calloways starting full circle And here we're

459
00:28:58.599 --> 00:28:59.240
back here with it.

460
00:29:00.119 --> 00:29:05.039
The book coming out of about Callaway's story. All right,

461
00:29:05.160 --> 00:29:08.640
So that's Nicholas Calloway, his son. I was introduced to

462
00:29:08.720 --> 00:29:12.400
him soon after the PGA show this year. And it's

463
00:29:12.519 --> 00:29:17.119
actually next week and I'm sorry, I don't have the

464
00:29:17.119 --> 00:29:19.720
title in front of me, but we're recording.

465
00:29:19.799 --> 00:29:23.000
We're recording this in May, I mean in late April,

466
00:29:24.119 --> 00:29:26.880
so next week. That means the book is probably already out.

467
00:29:27.039 --> 00:29:30.440
The book. Yeah, the book is out, and if if

468
00:29:30.480 --> 00:29:34.480
it has not been found, I am really anxious to

469
00:29:34.519 --> 00:29:37.920
read this because what Nicholas did was he actually was

470
00:29:38.039 --> 00:29:43.720
able to find memoirs written by his dad and he

471
00:29:43.920 --> 00:29:47.559
just kind of transcribed what those were saying into this

472
00:29:48.119 --> 00:29:56.759
incredible career story. And he had an absolute, amazing fascination

473
00:29:57.119 --> 00:30:02.960
and relationship with Bobby Jones. Now it's factually, but I

474
00:30:03.000 --> 00:30:07.880
don't know to what degree that they are distant cousins,

475
00:30:08.680 --> 00:30:11.559
so they are related in some way, shape or form.

476
00:30:11.720 --> 00:30:11.960
Wow.

477
00:30:12.240 --> 00:30:16.799
But when Bobby Jones won the Grand Slam, Ellie was

478
00:30:17.519 --> 00:30:19.440
a child and his mom kind of looked at him

479
00:30:19.480 --> 00:30:22.680
and said, Hey, that's a that's a distant relative of yours.

480
00:30:22.680 --> 00:30:27.799
And he forever followed Bobby Jones. And the book ends

481
00:30:28.599 --> 00:30:31.960
Nicholas shared with me, like the closing paragraph and it's

482
00:30:32.000 --> 00:30:37.920
all about Bobby Jones and what Bobby Jones taunt Ellie

483
00:30:37.920 --> 00:30:41.559
Calloway in terms of how to be a career person

484
00:30:41.640 --> 00:30:45.440
and work with you know, character and all this stuff.

485
00:30:45.480 --> 00:30:48.519
It's it's really fascinating. But one more thing on this

486
00:30:48.680 --> 00:30:54.079
that I'll share. Uh, they invested in AI technology. So

487
00:30:54.160 --> 00:30:58.359
if you get the audio version of the book, it

488
00:30:58.440 --> 00:31:03.200
is Ellie Calloway's voice narrating the book.

489
00:31:03.400 --> 00:31:08.720
So but I did not know for voiceover announcers.

490
00:31:08.200 --> 00:31:12.799
No, what are we getting into? What are we getting

491
00:31:12.839 --> 00:31:16.640
into a whole other conversation. But I was like, that's

492
00:31:16.680 --> 00:31:20.599
pretty fascinating to have his dad's voice read on and

493
00:31:20.680 --> 00:31:23.640
generated to read this book that ultimately most of the

494
00:31:23.640 --> 00:31:27.720
words are at least words amazing.

495
00:31:28.079 --> 00:31:32.839
Yeah, that really is remarkable, And yes to the Gulf

496
00:31:32.880 --> 00:31:36.079
Smarter community, that book. I will track it down and

497
00:31:36.119 --> 00:31:37.400
we will talk to Nicholas.

498
00:31:37.640 --> 00:31:38.440
Nicholas wrote the.

499
00:31:38.359 --> 00:31:41.359
Book, right, yeah, so's yeah, yeah.

500
00:31:41.400 --> 00:31:43.240
Okay, We've got to get him on the show and

501
00:31:43.279 --> 00:31:43.880
talk about this.

502
00:31:44.799 --> 00:31:45.400
I'll get you guys.

503
00:31:45.480 --> 00:31:49.519
Family History Week here on Smarter.

504
00:31:51.400 --> 00:31:52.079
Definitely suck.

505
00:31:58.200 --> 00:31:59.319
I'm curious to know.

506
00:32:02.599 --> 00:32:05.039
The I guess to put it this way, the ball's

507
00:32:05.039 --> 00:32:09.880
in your court, your son and the next generation.

508
00:32:10.640 --> 00:32:12.960
How is it that you are going to.

509
00:32:14.519 --> 00:32:19.200
Impart the legacy of your family and what it means

510
00:32:19.319 --> 00:32:23.000
to not just your family but the greater community at large,

511
00:32:23.519 --> 00:32:29.119
and how you are supposed to carry yourself. Yeah, I'm

512
00:32:29.160 --> 00:32:30.039
curious is how.

513
00:32:29.920 --> 00:32:30.799
You deal with that?

514
00:32:30.920 --> 00:32:31.160
Now?

515
00:32:31.839 --> 00:32:34.480
Well I think you said your son is Bobby.

516
00:32:34.880 --> 00:32:39.000
Yeah, yeah, so Bobby is my son and ten years old.

517
00:32:39.880 --> 00:32:42.079
And uh still a little young, but.

518
00:32:42.559 --> 00:32:44.839
Yeah, he's getting it and he's been. He that was

519
00:32:44.839 --> 00:32:48.559
his third Masters this year, so he's got a head

520
00:32:48.599 --> 00:32:50.359
start on me. I don't know if that'll That's why

521
00:32:50.359 --> 00:32:51.680
I keep trying to say to my I don't know

522
00:32:51.720 --> 00:32:54.480
if that's going to be an annual thing. But because

523
00:32:54.480 --> 00:32:58.279
of being a junior and everything, and and not to

524
00:32:58.759 --> 00:33:02.319
jump off track, but I think it's very important and

525
00:33:02.400 --> 00:33:06.400
be fun for listeners to know the way the Masters

526
00:33:06.880 --> 00:33:13.599
handles young kids that are out there is unbelievable. They

527
00:33:14.640 --> 00:33:18.279
I'll tell this quick story his first time on the property.

528
00:33:19.519 --> 00:33:21.519
We had not been on the property for two minutes

529
00:33:21.519 --> 00:33:24.640
and we're walking by the putting green and it was

530
00:33:24.680 --> 00:33:28.759
Scotti Scheffler, Max Homer, and an Amner at the twenty

531
00:33:29.119 --> 00:33:33.119
three Masters. And so I said to Bobby, was like, hey,

532
00:33:33.279 --> 00:33:36.599
come up and get on this little rope line because

533
00:33:36.599 --> 00:33:38.599
they're about to walk from the putting green to the

534
00:33:38.599 --> 00:33:41.599
first tee. And so Bobby gets right up on the

535
00:33:41.599 --> 00:33:46.519
front line and one of the stewards, you know, yellow

536
00:33:46.519 --> 00:33:49.240
hat guys ye looks at Bobby and he goes, hey,

537
00:33:49.440 --> 00:33:51.960
you want a closer look at this? And Bobby kind

538
00:33:51.960 --> 00:33:53.640
of looks up at me like am I allowed to

539
00:33:53.640 --> 00:33:56.400
do this? I was like, go, yeah, not knowing who

540
00:33:56.559 --> 00:33:59.759
the kid is, not knowing who he is none, what's

541
00:33:59.759 --> 00:34:03.559
just random child at the time, eight year old kids

542
00:34:03.559 --> 00:34:06.880
sitting there. Took him under the ropes, took him not

543
00:34:07.119 --> 00:34:10.519
to the first tea, put him on the first tea.

544
00:34:10.599 --> 00:34:12.840
You know they have that umbrella that sits back there.

545
00:34:13.440 --> 00:34:16.519
Put him right by the umbrella and let him sit

546
00:34:16.639 --> 00:34:19.840
on that first tee to watch Scotti Scheffler, Max Hooma

547
00:34:20.079 --> 00:34:23.719
and the amateur t Off, they will if they see

548
00:34:23.800 --> 00:34:26.960
kids at that tournament, they make sure they get to

549
00:34:27.000 --> 00:34:31.280
the front. It's absolutely unbelievable. So I had to share

550
00:34:31.320 --> 00:34:35.440
that first, and then now to answer your question, I

551
00:34:35.480 --> 00:34:39.800
think that it is tough, and I think the unknown

552
00:34:40.400 --> 00:34:44.360
piece of the future is what does the relevance, what

553
00:34:44.400 --> 00:34:48.039
does the name have in terms of muscle and strength

554
00:34:48.119 --> 00:34:51.480
when we get to like twenty forty and twenty fifty,

555
00:34:51.639 --> 00:34:54.079
which just wild that those years even are coming out

556
00:34:54.119 --> 00:34:58.559
of my mouth right now, goly, But I think one

557
00:34:58.599 --> 00:35:01.199
of the benefits that we have is that history is

558
00:35:01.239 --> 00:35:06.559
allowing us to really kind of ride some momentum that

559
00:35:06.920 --> 00:35:09.480
hasn't been there for a number of years because we're

560
00:35:09.559 --> 00:35:15.760
hitting these centennial moments. So he started his majors wins

561
00:35:16.480 --> 00:35:20.599
in nineteen twenty three, so you have from nineteen twenty

562
00:35:20.639 --> 00:35:24.519
three or twenty twenty three to twenty thirty. You've got

563
00:35:24.599 --> 00:35:29.320
a natural ability to talk about the success that Bobby

564
00:35:29.400 --> 00:35:33.559
Jones had on the golf course, and so I think

565
00:35:33.599 --> 00:35:35.559
that gives us a very nice runway. And of course

566
00:35:35.599 --> 00:35:40.239
twenty thirty that's the centennial of the Grand Slam, So

567
00:35:41.000 --> 00:35:45.480
no mistake that Marion will be hosting the US Open

568
00:35:45.519 --> 00:35:49.320
in twenty thirty and Bobby Jones completed the Grand Slam

569
00:35:49.360 --> 00:35:54.119
on the eleventh hole of Marion. So I think, you know,

570
00:35:54.199 --> 00:35:59.960
from my standpoint, I have the nonprofit that I started

571
00:36:00.480 --> 00:36:04.000
that has a dual purpose, and part of that purpose

572
00:36:04.440 --> 00:36:11.400
is to provide some modernization or value to tomorrow's story

573
00:36:11.400 --> 00:36:14.960
of Bobby Jones. That's a tough thing to do, but

574
00:36:15.239 --> 00:36:18.840
I feel like that's was probably the fairest and safest

575
00:36:18.840 --> 00:36:22.440
thing for me to do at this point. Again, the

576
00:36:23.159 --> 00:36:26.519
generation that's our leadership right now, the cousins that are

577
00:36:26.519 --> 00:36:31.039
all involved with the day to day decision making, hopefully

578
00:36:31.079 --> 00:36:33.320
they get, you know, a nice long run of that.

579
00:36:33.599 --> 00:36:39.679
And then I certainly am now with the amount of

580
00:36:40.280 --> 00:36:44.079
time I'm spending in the golf industry, very aware that

581
00:36:45.199 --> 00:36:48.960
I am much more upfront representation than I was three

582
00:36:49.039 --> 00:36:54.599
or four years ago, which is flattering and honorable and

583
00:36:54.639 --> 00:36:56.639
all that, but it also, you know, gives you a

584
00:36:56.679 --> 00:36:59.519
little bit of heartburn that you're just kind of like,

585
00:36:59.559 --> 00:37:02.280
I want to make make sure that I'm able to

586
00:37:02.960 --> 00:37:06.119
maintain the standard that my dad's generation is being able

587
00:37:06.119 --> 00:37:10.679
to maintain. So I think on the short term like

588
00:37:10.760 --> 00:37:15.320
the ten year run, be asked or do what I'm

589
00:37:15.360 --> 00:37:19.320
asked to do, continue the build of what I've created

590
00:37:19.440 --> 00:37:25.880
that certainly honors what Bobby Jones did. And then I

591
00:37:25.920 --> 00:37:29.880
think once we get into that twenty thirties and twenty forties,

592
00:37:30.679 --> 00:37:34.480
we'll just kind of see. But we've got I think

593
00:37:34.920 --> 00:37:39.039
we'll say I'm almost fifty and the youngest maybe twenty

594
00:37:39.079 --> 00:37:42.440
three now out of our generation. So we have a nice,

595
00:37:43.480 --> 00:37:49.000
you know, nice expansion of age that can always be

596
00:37:49.039 --> 00:37:53.559
representing the story. We just got to make sure that

597
00:37:53.840 --> 00:37:57.480
there is value to it beyond what the Masters delivers

598
00:37:57.519 --> 00:38:01.639
and Tour Championship at East Late delivers. But those two, again,

599
00:38:01.800 --> 00:38:04.840
they're forever instilled. As long as those tournaments are taking

600
00:38:04.840 --> 00:38:07.960
place in hosts at those areas and those properties, we're

601
00:38:08.000 --> 00:38:10.199
going to be able to talk about Bobby Jones every year.

602
00:38:11.440 --> 00:38:14.039
Well, thank you for opening the door, because the reason

603
00:38:14.079 --> 00:38:17.679
that you're on the episode today is when you sat

604
00:38:17.760 --> 00:38:21.679
down at that table, you know, inside the Ropes under

605
00:38:21.719 --> 00:38:26.000
the umbrella. I don't know what it was, but I overheard,

606
00:38:26.079 --> 00:38:28.840
you know, you were sitting to my left with Mac

607
00:38:28.920 --> 00:38:31.320
in between us, and you said something about I want

608
00:38:31.320 --> 00:38:33.719
to be on golf Smarter, Like, wait, you just said,

609
00:38:33.880 --> 00:38:35.159
how do you know about golf smarter?

610
00:38:35.199 --> 00:38:36.280
What's going on here?

611
00:38:36.840 --> 00:38:39.559
And we got into the conversation and you were telling

612
00:38:39.599 --> 00:38:44.400
me about your nonprofit that you've started, and that's why

613
00:38:44.440 --> 00:38:47.000
you were invited. So thank you so much for the

614
00:38:47.039 --> 00:38:51.159
first half hour of conversation being about your grandfather. I'm

615
00:38:51.239 --> 00:38:53.519
so fascinated by it, and I just love the family

616
00:38:53.519 --> 00:38:55.960
connection and I really appreciate you sharing as much as

617
00:38:56.000 --> 00:38:59.320
you have. But let's talk about your organization because I

618
00:38:59.440 --> 00:39:02.360
did find did it fascinating and wanted to help to

619
00:39:02.400 --> 00:39:03.239
promote it with you.

620
00:39:04.239 --> 00:39:06.000
Thank you, Like should we talk about that or should

621
00:39:06.000 --> 00:39:08.559
we talk about Mac? Because he stole the show that

622
00:39:08.639 --> 00:39:10.599
day anyway, Like we all got home, we're like, did

623
00:39:10.639 --> 00:39:12.039
you hear all those isms? That?

624
00:39:13.760 --> 00:39:17.039
But Mac is Mac was working hard, man, he was

625
00:39:17.679 --> 00:39:20.480
He was amazing and it was just and it's like

626
00:39:20.679 --> 00:39:22.480
I got to hang out with Mac for a couple

627
00:39:22.519 --> 00:39:25.039
hours just watching him do his thing and it was amazing.

628
00:39:25.360 --> 00:39:27.639
Yeah that's uh, that was my first time meeting him.

629
00:39:27.679 --> 00:39:30.480
But uh, but and he has a Again, I thought

630
00:39:30.639 --> 00:39:34.599
the conversation that we were having with Mac around the

631
00:39:34.639 --> 00:39:38.360
subject area the nonprofit, I found it to be a

632
00:39:38.440 --> 00:39:42.000
very refreshing and kind of different perspective in point of view.

633
00:39:43.239 --> 00:39:47.480
But yeah, So in twenty twenty one, I started a

634
00:39:47.519 --> 00:39:54.679
nonprofit called the Generation Next Project. It was a very

635
00:39:55.039 --> 00:40:01.480
reactive decision, you know. The twenty twenty for me across

636
00:40:01.519 --> 00:40:06.400
the board was incredibly difficult. I was in production, live

637
00:40:06.480 --> 00:40:11.360
event and licensing business. Beyond Bobby Jones, I was working

638
00:40:11.400 --> 00:40:16.840
with a couple other athletes, and so when twenty twenty

639
00:40:17.119 --> 00:40:21.960
did its number in terms of shutdowns and the just

640
00:40:22.199 --> 00:40:28.599
absolute annihilation of anything live event or production, my business, unfortunately,

641
00:40:29.719 --> 00:40:36.840
was massively impacted by that. And what made it worse unfortunately,

642
00:40:37.199 --> 00:40:39.960
was I have a wonderful business partner. He is one

643
00:40:40.000 --> 00:40:44.679
of my seed investors with my sports marketing group. And

644
00:40:45.800 --> 00:40:51.000
April seventeenth, during the peak shutdown, this was when it

645
00:40:51.199 --> 00:40:53.960
was hardly you could even not even really go to

646
00:40:54.000 --> 00:40:57.840
the grocery store. His twelve year old son, four day

647
00:40:57.880 --> 00:41:02.119
shy of his thirteenth birthday, took his own life, and

648
00:41:03.639 --> 00:41:10.800
it was shocking, jarring everything about it. And I will

649
00:41:10.880 --> 00:41:13.039
saying I don't say this a lot in interviews, but

650
00:41:13.119 --> 00:41:17.199
I think one of the things that was looking back

651
00:41:17.280 --> 00:41:21.039
on it, it was really interesting was my business partner's name

652
00:41:21.079 --> 00:41:25.599
is Brad Hunstable. It was Brad's response, I think that

653
00:41:25.760 --> 00:41:28.400
really started kind of putting some of the early roots

654
00:41:28.599 --> 00:41:31.039
about the nonprofit that we'll talk about in a second.

655
00:41:31.920 --> 00:41:36.760
Brad's a West Point grad Ohio State, NBA, built a

656
00:41:37.119 --> 00:41:41.719
technology company that was really one of the early impactors

657
00:41:41.760 --> 00:41:44.480
of increasing bandwidth so that you and I could do

658
00:41:44.519 --> 00:41:48.119
what we're doing right now online. And he actually originally

659
00:41:48.119 --> 00:41:52.840
created his technology for military use because Brad was the

660
00:41:52.960 --> 00:41:58.039
last west Point graduating class pre nine to eleven whoa

661
00:41:58.599 --> 00:42:02.719
so he did not have to go to duty. Every

662
00:42:02.840 --> 00:42:07.440
class following Brad out of West Point, these guys were

663
00:42:07.480 --> 00:42:12.599
going and having to do tours in Afghanistan and Iraq both.

664
00:42:13.519 --> 00:42:18.760
So he started technology that increased bandwidth so that families

665
00:42:18.760 --> 00:42:23.000
could have satellite conversation, and that ended up migrating into sports.

666
00:42:23.000 --> 00:42:26.000
He ended up getting Fox Sports, he got Masters, I mean,

667
00:42:26.039 --> 00:42:30.159
he got some great contracts or contracts, and sold the

668
00:42:30.159 --> 00:42:33.639
company in twenty sixteen to IBM. So he's just this

669
00:42:34.880 --> 00:42:39.119
just a very smart, successful, driven guy, and he suffers

670
00:42:39.199 --> 00:42:46.599
this tragedy of unimaginable pain, and two weeks or so

671
00:42:46.800 --> 00:42:51.760
after he buried his son, he's on the phone with

672
00:42:51.880 --> 00:42:55.639
me saying, how do we do this where this doesn't

673
00:42:55.679 --> 00:42:59.159
happen to anybody else? And I was like, I'll say,

674
00:42:59.199 --> 00:43:00.639
I don't know. What do you want? He was like,

675
00:43:00.679 --> 00:43:02.440
I want to get out, I want to voice, I

676
00:43:02.440 --> 00:43:04.119
want to get big, I want to go fund me,

677
00:43:04.159 --> 00:43:08.519
I want a foundation. So I initially challenged it and said,

678
00:43:08.760 --> 00:43:11.159
don't you think right now is the time for you

679
00:43:11.239 --> 00:43:13.840
to just be with family and mourn, And he was like,

680
00:43:14.639 --> 00:43:18.559
not what I want to do. We raised through go

681
00:43:18.719 --> 00:43:22.199
fundme a pretty substantial amount of money. He created a

682
00:43:22.239 --> 00:43:26.440
documentary from it very quickly. He actually had a video

683
00:43:26.480 --> 00:43:30.119
that he created on Facebook Live that to this day

684
00:43:30.119 --> 00:43:34.000
and this is no joke. It's been I think it's

685
00:43:34.039 --> 00:43:38.559
over one hundred and seventy million views. And he ended

686
00:43:38.639 --> 00:43:42.280
up getting He was one of the early early voices

687
00:43:43.079 --> 00:43:47.000
when we were fighting over not fighting, but all the

688
00:43:47.039 --> 00:43:51.239
discussion about the vaccine. So that was taking media coverage

689
00:43:51.480 --> 00:43:55.280
late twenty twenty into twenty twenty one. What we knew

690
00:43:55.840 --> 00:44:01.880
and what the experts in child psychology knew was this

691
00:44:02.079 --> 00:44:07.639
pandemic just threw gasoline on an already burning fire with

692
00:44:07.760 --> 00:44:11.400
youth mental health. And he was one of the first

693
00:44:11.519 --> 00:44:14.880
to be able to break into the news cycle and

694
00:44:14.960 --> 00:44:17.719
get some interviews. And what was shocking, and I've never

695
00:44:17.719 --> 00:44:21.079
talked about this in this way, Fred, what was shocking

696
00:44:21.159 --> 00:44:23.920
to us at the time was we were sitting there.

697
00:44:24.559 --> 00:44:26.480
We had a PR guy out of DC that was

698
00:44:26.519 --> 00:44:29.400
doing outreach, and he was hitting all the big networks

699
00:44:29.400 --> 00:44:35.440
and Washington posted everybody. Nobody wanted the story. It was

700
00:44:35.519 --> 00:44:38.280
all about the vaccine, and it was all about the election.

701
00:44:39.079 --> 00:44:42.920
Nobody wanted the story. As soon as that vaccine came out,

702
00:44:42.960 --> 00:44:45.199
and as soon as it started getting mass distribution in

703
00:44:45.280 --> 00:44:49.800
twenty one, all of a sudden, the story started coming out.

704
00:44:50.360 --> 00:44:53.519
These schools being shut down, what's the impact, look at

705
00:44:53.559 --> 00:44:58.159
the suicide rate, look at therapist's office getting inundated with

706
00:44:58.360 --> 00:45:01.800
parents saying, my kids are not who they were six

707
00:45:01.840 --> 00:45:05.920
months ago. So in all of that, and I hope

708
00:45:05.920 --> 00:45:10.159
I didn't go long on that. I am processing myself,

709
00:45:11.000 --> 00:45:14.840
and it was I think it was like winter, like

710
00:45:15.079 --> 00:45:20.639
late twenty twenty, and I was looking through I was

711
00:45:20.679 --> 00:45:23.519
actually kind of paging through down the Fairway that Bobby

712
00:45:23.599 --> 00:45:25.840
Jones wrote nineteen twenty seven. And I don't do this.

713
00:45:25.920 --> 00:45:28.079
I don't pick up my great granddad's books and just

714
00:45:28.119 --> 00:45:31.639
read them. It was just an impulse maybe passing time,

715
00:45:32.480 --> 00:45:34.960
and I kind of started seeing some of the things

716
00:45:35.000 --> 00:45:37.320
that he was referencing in the book. And then I

717
00:45:37.400 --> 00:45:42.119
went back into the numerous quotes that I've acquired over

718
00:45:42.199 --> 00:45:44.559
time and that you can find on just by googling

719
00:45:44.599 --> 00:45:47.840
Bobby Jones quotes, and I started seeing like this pattern

720
00:45:47.880 --> 00:45:54.760
in this message. And what I saw was that Bobby Jones,

721
00:45:54.800 --> 00:45:59.360
with that intelligence that he had, really understood how much

722
00:45:59.599 --> 00:46:03.800
golf was teaching us about life and even vice versa.

723
00:46:05.760 --> 00:46:10.239
And he did not have a mentally easy time with

724
00:46:11.159 --> 00:46:13.880
his fame. And I do think, and I think Bob

725
00:46:13.960 --> 00:46:19.039
Jones for would agree, part of the contributing decision making

726
00:46:19.280 --> 00:46:25.239
of nineteen thirty retiring was exhaustion of trying to live

727
00:46:25.360 --> 00:46:30.280
up to the sports world's expectation that he never wanted

728
00:46:30.320 --> 00:46:35.199
to have anyway, he just loved the game. But I'm

729
00:46:35.239 --> 00:46:39.119
looking at the quotes and I have this idea that

730
00:46:39.239 --> 00:46:43.440
hits my mind, and I'm like, all right, I need

731
00:46:43.480 --> 00:46:45.480
to talk to a sports psychologist about this. And I

732
00:46:45.519 --> 00:46:50.599
got introduced to a sports psychologist out of Chicago who

733
00:46:50.679 --> 00:46:53.800
was at the time and maybe still the sports psychologist

734
00:46:53.880 --> 00:46:58.639
for the White SOX and he took my call and

735
00:46:58.679 --> 00:47:00.360
I said, you know, kind of explain to them the

736
00:47:00.360 --> 00:47:02.920
whole situation. I said, I'm looking at this idea and

737
00:47:03.000 --> 00:47:05.679
I have just a couple questions to ask you. He said,

738
00:47:05.719 --> 00:47:09.559
fire away. I said, all right. Question one, are there

739
00:47:09.960 --> 00:47:15.199
specific mental and emotional responses that take place on the

740
00:47:15.199 --> 00:47:19.199
golf course turn around the golf yes? I said, okay.

741
00:47:19.679 --> 00:47:26.239
Question two, Are those exact same mental and emotional responses

742
00:47:26.599 --> 00:47:30.239
also found in the course of real life? And he

743
00:47:30.320 --> 00:47:33.519
kind of giggled and said yes. And I said, all right,

744
00:47:34.079 --> 00:47:37.639
Question three. If I were to take a young golfer

745
00:47:38.559 --> 00:47:42.800
and show them those specific mental and emotional responses on

746
00:47:42.840 --> 00:47:47.639
the golf course and teach them how technique and discipline

747
00:47:47.719 --> 00:47:51.480
how to work through those, could they take that exact

748
00:47:51.599 --> 00:47:56.719
same technique and discipline and apply it to the real

749
00:47:56.760 --> 00:48:00.519
life situation that's creating the same mental and emotional spots.

750
00:48:01.280 --> 00:48:03.960
And he's just kind of laughed and he said one

751
00:48:04.039 --> 00:48:09.159
hundred percent. He said, that's called experiential learning. So that

752
00:48:09.280 --> 00:48:12.039
took me to a six month process of creating a

753
00:48:12.039 --> 00:48:15.400
five oh one C three, launching the concept, starting to

754
00:48:15.400 --> 00:48:19.559
build a team. I was later that year introduced to

755
00:48:19.639 --> 00:48:23.519
Carla Steingraber out of also out of Chicago, and we

756
00:48:23.639 --> 00:48:29.199
have now created a program called Change your Course and

757
00:48:29.239 --> 00:48:36.480
this is what we're doing. We're literally going to golf clubs, organizations, tournaments, whatever,

758
00:48:37.280 --> 00:48:40.679
college teams, anything, because the age group is twelve to

759
00:48:40.679 --> 00:48:44.880
twenty two years old, and we're identifying these situations that

760
00:48:44.960 --> 00:48:47.440
these kids or young adults are going through on the

761
00:48:47.480 --> 00:48:52.119
golf course. We're using that as the communication tool to say,

762
00:48:52.519 --> 00:48:54.719
where do you feel like this in real life? And

763
00:48:54.840 --> 00:48:57.280
how are you addressing it in real life? And if

764
00:48:57.320 --> 00:49:00.519
I can, if I've just showed you out to work

765
00:49:00.559 --> 00:49:04.360
through first t jitters, can you take that same practice

766
00:49:05.280 --> 00:49:07.760
and use it when you have your class presentation next

767
00:49:07.760 --> 00:49:09.840
week or when you have your job interview.

768
00:49:16.880 --> 00:49:20.360
This is all falling into place for you. It's beautiful.

769
00:49:20.480 --> 00:49:25.159
I'm really fascinated. What was the quote that jumped out

770
00:49:25.199 --> 00:49:29.079
of your grandfather's book, great grandfather's book that made you

771
00:49:29.239 --> 00:49:32.880
see the parallel and an opportunity.

772
00:49:33.760 --> 00:49:40.119
It was a series of quotes and my favorite, favorite favorite,

773
00:49:40.280 --> 00:49:42.719
and I wish I had it in front of me.

774
00:49:44.679 --> 00:49:47.840
It's not now. The one everybody knows is the game

775
00:49:47.880 --> 00:49:49.599
of golf is like the game of life. You get

776
00:49:49.760 --> 00:49:52.199
bad breaks from good shots, you get good breaks from

777
00:49:52.199 --> 00:49:54.519
bad shots, but you have to play the ball as

778
00:49:54.559 --> 00:49:58.400
it lies. And that is by far that's the universal one.

779
00:49:58.960 --> 00:50:03.280
But there's another one that he talks about, and I'm

780
00:50:03.280 --> 00:50:06.840
trying to in the game of golf, I suppose also

781
00:50:06.880 --> 00:50:12.159
in the game of life. I'm trying to think how

782
00:50:12.199 --> 00:50:16.480
it goes, but it essentially it says one must do

783
00:50:16.960 --> 00:50:23.360
one's own reasoned and resolute best, whether the prospect be

784
00:50:23.639 --> 00:50:28.559
bleak or rosie. That one shook me or just got

785
00:50:28.599 --> 00:50:33.480
me where it's in his intellectual way of saying something

786
00:50:34.719 --> 00:50:39.320
with the word selection he used, but doing one's own

787
00:50:39.639 --> 00:50:45.159
reason and resolute best, whether the prospect be bleak or rosie,

788
00:50:46.119 --> 00:50:48.639
as long as you do your best, as long as

789
00:50:48.719 --> 00:50:50.719
you have prepared, as long as you have put your

790
00:50:50.760 --> 00:50:54.960
time in, as long as your expectations are in right alignment.

791
00:50:56.559 --> 00:51:00.880
Then whether the prospect the outcome is not what you

792
00:51:00.960 --> 00:51:06.280
wanted or beyond what you wanted, you have to be

793
00:51:06.480 --> 00:51:10.559
disciplined on how you're taking that approach. I found that

794
00:51:10.599 --> 00:51:14.719
one to be so monumental, and I'm sorry that I

795
00:51:14.760 --> 00:51:17.880
didn't put it all together, but it's that's the core.

796
00:51:18.000 --> 00:51:22.159
Once he introduces it is that is that message reasoned

797
00:51:22.280 --> 00:51:25.880
and resolute best, And that word reason to me, fred

798
00:51:26.159 --> 00:51:30.360
was the part that everything that we've done in youth

799
00:51:30.559 --> 00:51:34.599
golf since I've started this, this is the biggest thing

800
00:51:34.679 --> 00:51:40.840
that student athletes are coming across, and that is coaches, parents, friends,

801
00:51:42.480 --> 00:51:49.679
results giving them unrealistic expectation. So that word reasoned and

802
00:51:49.760 --> 00:51:54.559
resolute best I translate that as you you as long

803
00:51:54.599 --> 00:51:58.079
as you're being realistic with yourself. So I cannot go

804
00:51:58.199 --> 00:52:01.480
out to the golf course tomorrow with an absolute expectation

805
00:52:01.559 --> 00:52:06.559
of shooting seventy two if I've never broken eighty. But

806
00:52:06.719 --> 00:52:11.719
you have this of all the things that were addressing

807
00:52:11.760 --> 00:52:14.519
through the program, and parents are a big part of it,

808
00:52:15.920 --> 00:52:20.360
what we're having to really unfold and uncover and dissect

809
00:52:21.079 --> 00:52:27.119
is this kid has a completely disconnected expectation and he's

810
00:52:27.280 --> 00:52:30.440
not or she's not going to be able to accept

811
00:52:30.639 --> 00:52:34.039
the bleak outcome. They're only going to be able to

812
00:52:34.119 --> 00:52:37.800
accept the rosy outcome. And I think that one, to

813
00:52:37.920 --> 00:52:42.840
me was where seeing how we've developed the program and learning.

814
00:52:42.840 --> 00:52:45.719
I mean, I went into psychology one oh one when

815
00:52:45.760 --> 00:52:48.559
I decided to do this, but this was the one

816
00:52:48.559 --> 00:52:52.159
where I was like, this is so treatable because all

817
00:52:52.199 --> 00:52:55.719
this is is creating anxiety and depression and letdowns and

818
00:52:55.760 --> 00:53:00.519
all of these emotions based off of someone's expectation being

819
00:53:00.639 --> 00:53:04.800
aligned with their ability to do their reason and resolute best.

820
00:53:05.119 --> 00:53:05.840
Do that makes sense?

821
00:53:06.239 --> 00:53:10.039
Yeah? Powerful? Yeah, very powerful. What age kids are you

822
00:53:10.079 --> 00:53:10.599
working with?

823
00:53:11.000 --> 00:53:13.840
So we really right now we're focusing on twelve to

824
00:53:13.880 --> 00:53:18.639
twenty two, mainly because a lot of these issues that

825
00:53:19.800 --> 00:53:22.840
tend to be compared from the golf course to the

826
00:53:22.880 --> 00:53:27.800
real life situation our adolescent and young adult issues. It's

827
00:53:27.840 --> 00:53:32.480
also where the numbers are staggering. But we also know

828
00:53:32.800 --> 00:53:35.320
that the best way that you could get really into

829
00:53:35.400 --> 00:53:39.679
this is start the education process at eight to ten

830
00:53:39.760 --> 00:53:42.079
years old, So I think that'll be like a phase

831
00:53:42.119 --> 00:53:47.039
two for us. However, our solution right now on that is,

832
00:53:47.400 --> 00:53:51.000
let's start talking to the parents of the eight year old,

833
00:53:51.159 --> 00:53:53.920
nine year old, ten year old golfer. Don't worry about

834
00:53:54.000 --> 00:53:58.079
educating the golfer yet. They're not mentally developed enough to

835
00:53:58.280 --> 00:54:02.519
really understand how dis ruptive their mind can be on

836
00:54:02.639 --> 00:54:07.719
their trajectory towards adulthood. But adulthood, but their parents are.

837
00:54:08.239 --> 00:54:11.639
And it's a lot of times we're not intending to

838
00:54:12.239 --> 00:54:16.360
misalign or misdirect our child. God, we get so in

839
00:54:16.400 --> 00:54:20.840
the moment, and we're so even ourselves. We care so

840
00:54:20.920 --> 00:54:23.519
much about what other people think, much more so than

841
00:54:23.559 --> 00:54:26.639
twenty or thirty years ago. So little Johnny at eight

842
00:54:26.760 --> 00:54:30.360
years old has to start winning these golf tournaments. That's

843
00:54:30.400 --> 00:54:32.760
where you start seeing the problem. So if we can

844
00:54:32.800 --> 00:54:35.559
get to the parents at that age and then let

845
00:54:35.639 --> 00:54:39.480
the kids take on the program when they hit twelve

846
00:54:39.559 --> 00:54:41.119
years old, that would be our win.

847
00:54:42.480 --> 00:54:42.960
Amazing.

848
00:54:43.639 --> 00:54:50.960
And so the change your course curriculum. What kind of

849
00:54:51.039 --> 00:54:54.400
training does your educators have to go through on that?

850
00:54:54.599 --> 00:54:57.719
And are you using PGA professionals to do this or

851
00:54:57.760 --> 00:55:03.599
are you using teachers or psychologist? And what's your recruiting process.

852
00:55:03.679 --> 00:55:05.800
I'm sorry for three questions in a row, but I.

853
00:55:05.719 --> 00:55:09.320
Think it's okay. And that's the beauty about this year

854
00:55:09.679 --> 00:55:14.159
is last year in twenty twenty three, we ran programs

855
00:55:14.320 --> 00:55:18.880
and predominantly that was me and Carlo stein Graber, the psychologist,

856
00:55:19.920 --> 00:55:22.199
and then we would have a PGA professional. In a

857
00:55:22.239 --> 00:55:26.360
couple of situations, we tried it without golf presence because

858
00:55:26.480 --> 00:55:29.480
I got to one point where I was like, they're

859
00:55:29.559 --> 00:55:33.280
getting so consumed with the golf result, I didn't feel

860
00:55:33.280 --> 00:55:35.440
like we were getting the life message. So I said,

861
00:55:35.480 --> 00:55:39.079
let's remove a golf instructor from the program to see

862
00:55:39.079 --> 00:55:43.639
how it does. And it did well. But to the

863
00:55:43.760 --> 00:55:47.119
question last year became how do we take this from

864
00:55:47.199 --> 00:55:50.960
hitting one hundred and twenty kids a year to getting

865
00:55:50.960 --> 00:55:56.239
this into the thousands, which is the question behind that

866
00:55:56.360 --> 00:55:59.920
is how do you scale? And what we have created

867
00:56:00.039 --> 00:56:05.239
it is a certification program that someone can train themselves

868
00:56:05.320 --> 00:56:09.480
into a club, can just hire us in for a

869
00:56:09.599 --> 00:56:14.199
day long program, let their instructor participate. If the instructor

870
00:56:14.679 --> 00:56:17.119
likes how the program works and what they want to do,

871
00:56:17.519 --> 00:56:21.199
they can get certified, pay a license to the nonprofit

872
00:56:21.320 --> 00:56:26.199
and they go and run the program we have. I'm

873
00:56:26.199 --> 00:56:28.000
so excited. On the talent side, I'm so glad you

874
00:56:28.039 --> 00:56:33.639
asked it. So the first moment that I went this

875
00:56:33.719 --> 00:56:38.719
is this is actually true? This is coming true was

876
00:56:38.960 --> 00:56:42.320
last September a fundraiser that we did up in Chicago,

877
00:56:43.159 --> 00:56:46.840
and we were fortunate to have one of the participants

878
00:56:46.880 --> 00:56:51.800
as a member of Madina, and we asked that participant

879
00:56:51.880 --> 00:56:55.320
if they could possibly get someone out of the golf

880
00:56:56.360 --> 00:56:59.400
group to come and just hear the story. And see

881
00:56:59.440 --> 00:57:02.639
the message, see the program. And that was Eva Rogers.

882
00:57:03.639 --> 00:57:06.559
And Eva is an instructor at Madina. She's a top

883
00:57:06.599 --> 00:57:11.039
fifty golf digest. I mean, her accolades are just unbelievable.

884
00:57:11.440 --> 00:57:15.920
She actually taught Onnica's kids how to play golf because

885
00:57:15.920 --> 00:57:21.039
she was down at Lake Nona before Madinah. Once I

886
00:57:21.079 --> 00:57:25.760
saw Eva engage and then you know, kind of going

887
00:57:25.800 --> 00:57:28.719
through the fall of last year, going I hope we

888
00:57:28.719 --> 00:57:33.519
don't lose her, but the opposite happened. She started providing

889
00:57:33.599 --> 00:57:38.400
us incredibly value, a valuable input. She's created some of

890
00:57:38.440 --> 00:57:41.239
the drills and exercises, which is a tough thing to do,

891
00:57:41.280 --> 00:57:43.880
Fred if you think about it, coming up with a

892
00:57:43.960 --> 00:57:48.000
drill or an exercise to practice chipping, practice, putting high chips,

893
00:57:48.079 --> 00:57:51.400
pitches or whatever. That's one thing when you're trying to

894
00:57:51.440 --> 00:57:53.840
work on the mental game, you have to find a

895
00:57:53.880 --> 00:57:59.000
way to simulate that emotion. So my example of that

896
00:57:59.000 --> 00:58:02.559
would be, first tea jitters, which is nerves, that's heart rate,

897
00:58:02.639 --> 00:58:06.280
that's out of breath, that's sweat. I'll give everybody this

898
00:58:06.320 --> 00:58:11.360
one for free. Do calisthenics on the driving range. Get

899
00:58:11.400 --> 00:58:14.639
your heart rate up, run up and down, get anything

900
00:58:14.679 --> 00:58:16.440
going walk up to that ball and hit the drive.

901
00:58:16.800 --> 00:58:21.480
And if you do that repetition, repetition, repetition, do three

902
00:58:21.599 --> 00:58:24.320
drives every time you're on the driving range. In that

903
00:58:25.400 --> 00:58:29.559
situation and having your body get comfortable swinging that golf club,

904
00:58:30.079 --> 00:58:33.519
you're going to be so much more effective addressing those

905
00:58:33.599 --> 00:58:37.360
jitters on the first t of a Tournament's amazing. It

906
00:58:37.400 --> 00:58:39.280
was things like that that Eva brought in. And then

907
00:58:39.360 --> 00:58:42.880
we've also got we've got a golf committee and another

908
00:58:43.519 --> 00:58:50.599
really well represented PGA certified professional, Nick Bova out of

909
00:58:50.639 --> 00:58:53.079
Hamilton Farm and Nick.

910
00:58:53.559 --> 00:58:58.039
Curious, does your program as you change your course program,

911
00:58:58.320 --> 00:59:01.639
does it compete or come lament First T.

912
00:59:03.639 --> 00:59:07.519
Uh. This is a really it does not compete. Definitely

913
00:59:07.559 --> 00:59:10.559
a compliment. But what's really neat that I learned through

914
00:59:10.679 --> 00:59:13.559
communication with First T and then the First T chapter

915
00:59:14.079 --> 00:59:18.440
here in Greensboro, North Carolina. First T Central Central Carolina's

916
00:59:18.880 --> 00:59:22.159
the CEO, Ryan Wilson, was actually down at First T Corporate.

917
00:59:22.239 --> 00:59:26.440
Before he came up. He introduced me or notified me

918
00:59:26.480 --> 00:59:30.480
that they have a part of their program called Bridge

919
00:59:30.480 --> 00:59:34.119
to Life. So they'll end a lesson and they'll ask

920
00:59:34.159 --> 00:59:37.039
the kids, now, with what you've learned today, how would

921
00:59:37.079 --> 00:59:40.119
you apply it to life? And he said, and then

922
00:59:40.159 --> 00:59:43.639
that's kind of it. You get them to recognize that,

923
00:59:43.840 --> 00:59:46.480
you know, they're learning manners and they're learning, you know,

924
00:59:46.559 --> 00:59:48.519
take your hat off in the building and things of

925
00:59:48.519 --> 00:59:51.280
that nature. He was like, you're picking up right there.

926
00:59:51.599 --> 00:59:54.639
He was like, it's just natural. We're not here, and

927
00:59:54.840 --> 00:59:57.880
I don't mean to be so blunt with it. Our

928
00:59:57.960 --> 01:00:00.719
objective is not to put the golf club in someone's hand.

929
01:00:01.440 --> 01:00:04.639
Our objective is, if the golf club is in someone's hand,

930
01:00:04.679 --> 01:00:06.599
and I don't care if they're a twenty five handicap

931
01:00:06.960 --> 01:00:10.639
or a plus four, is how can you use this

932
01:00:10.719 --> 01:00:14.519
sport you love to better off the golf course. So

933
01:00:14.599 --> 01:00:19.679
what we say is we are delivering a program on

934
01:00:19.760 --> 01:00:24.039
the mental game through the game of golf for the

935
01:00:24.079 --> 01:00:27.599
game of life. I love that your golf game is

936
01:00:27.599 --> 01:00:30.239
going to get better, but what I care about is

937
01:00:30.599 --> 01:00:33.079
how are you performing and how are you changing how

938
01:00:33.119 --> 01:00:35.639
you're living your life off the golf course. That's what

939
01:00:35.679 --> 01:00:36.320
we want to see.

940
01:00:36.320 --> 01:00:38.840
The result on incredible.

941
01:00:39.000 --> 01:00:44.079
How do people find you online and social media stories?

942
01:00:44.119 --> 01:00:45.119
Where do we find more?

943
01:00:46.000 --> 01:00:53.239
Generationnextproject dot org is the official website we're most active.

944
01:00:53.320 --> 01:00:57.599
We use Instagram the most that I'm aging myself on

945
01:00:57.639 --> 01:01:01.559
our TikTok lack of TikTok present, but I'm sure we'll

946
01:01:01.960 --> 01:01:05.880
add into that as well. But our Instagram handle is

947
01:01:06.320 --> 01:01:11.079
Generation Underscore Next Underscore Project, so we'd love to have

948
01:01:11.199 --> 01:01:15.440
some followers there. But the official website is the best

949
01:01:15.440 --> 01:01:18.480
place we have all the information. There you can learn

950
01:01:18.519 --> 01:01:21.519
more about the actual content and what a one day

951
01:01:21.559 --> 01:01:24.480
program looks like, what a two day program looks like,

952
01:01:24.599 --> 01:01:25.039
et cetera.

953
01:01:25.679 --> 01:01:28.039
And the website is Generationnext dot.

954
01:01:27.920 --> 01:01:33.280
Com, Generationnext Project, dot org. Yeah remember yeah dot org.

955
01:01:33.639 --> 01:01:38.880
Okay, Robert, thank you so much for doing that work,

956
01:01:38.960 --> 01:01:41.760
first of all, and for and I wish you all

957
01:01:41.760 --> 01:01:45.000
the success that you can reaching the people that you

958
01:01:45.079 --> 01:01:47.119
need to reach and the children that you need to

959
01:01:47.119 --> 01:01:50.199
reach and the parents hopefully they'll understand it too.

960
01:01:50.639 --> 01:01:52.000
But I also really.

961
01:01:53.639 --> 01:01:59.159
Touched and really moved by your family story and.

962
01:01:59.760 --> 01:02:02.840
How you're carrying the legacy along. Thank you so much.

963
01:02:03.199 --> 01:02:05.960
Well, you're welcome, And let me just say to you also,

964
01:02:06.519 --> 01:02:10.000
congratulations on the amazing work you've done. I know you

965
01:02:10.079 --> 01:02:15.480
are surpassing a thousand episodes, which I can't imagine what

966
01:02:15.519 --> 01:02:19.199
that means to you. I think that when I was

967
01:02:19.280 --> 01:02:21.320
introduced to you, and I already knew about the Golf

968
01:02:21.360 --> 01:02:25.679
Smarter brand. It's such a natural thing to talk about.

969
01:02:26.800 --> 01:02:30.719
Golf is such a challenge and the parting Bobby Jones

970
01:02:30.800 --> 01:02:33.559
quote the most important distance is the five and a

971
01:02:33.559 --> 01:02:36.159
half inches between your ears, and you have a whole

972
01:02:36.199 --> 01:02:39.320
podcast about it. So good job and congrats on surpassing

973
01:02:39.360 --> 01:02:39.840
on thousand