Oct. 7, 2025

Understanding & Optimizing Shot Strategy Using the ShotSense App featuring Brent Neville

Understanding & Optimizing Shot Strategy Using the ShotSense App featuring Brent Neville
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Season 20

GS#1020 Our guest this week is Brent Neville, creator of the ShotSense app, which aims to revolutionize how golfers approach the game. After establishing how crowded the golf technology landscape has become, we discuss the importance of playing smarter, and how ShotSense leverages modern computing to provide tailored strategies for golfers of all skill levels. Brent explains the app's unique features, including club characteristics, geospatial analysis, and elevation considerations, making it a valuable tool. No matter how many times we've discussed the importance of strategic decision-making in golf, it's never enough! Here we emphasize how understanding expected scores and golf intelligence can significantly improve a golfer's performance. The ShotSense app, which aims to provide golfers with optimal strategies for each shot, focuses on simplifying the decision-making process on the course while also planning ahead for better performance.

This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is sponsored by HIMS. Start  your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options. 

If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

WEBVTT

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Hi, I'm Ron Galen from Longmanow, Massachusetts and I play

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at long Winow Country Club.

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Welcome to Golf Smarter.

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Hi. This is Susannah McGhee from Sarasota, Florida. I play

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golf at the Preserve Golf Club at Tara in Bradenton.

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And this is Golf Smarter Number Oney twenty. Welcome.

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An average golfer isn't using a yardage book, probably doesn't

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know how to read the contour lines and the elevations.

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Our goal is to provide them a prescriptive answer that says,

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before you hit this t shot. Here's the aim point,

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not to say replace yardage books, maybe a different use case.

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And then what we've heard through a lot of folks

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is building intuition to play smart is really difficult in golf.

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If you don't play with a lot of really good players.

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If you're a fifteen handicap and you don't play with

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a lot of great golfers, how do you know you

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shouldn't shortside yourself? How do you know maybe you should

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take this different line? You just don't. And so people

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have used shot sense and have seen okay, it keeps

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angling me over here. Why is that like Okay, there's

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water over here. I need to shift over this way

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the pins over here? Why is it keep saying aim

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towards the fat part of the green? Now I'm better

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understanding this. One thing we get really comfortable with is

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the rangefinder of zapping the pin. It's one sixty two

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and you're like, all right, Like maybe I'll take a

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yard off and a yard to the left. We can

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do better than that now that we have all of this.

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Data, understanding and optimizing strategy for every shot using the

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shot Sense app. Featuring Brent Neville. This is Golf Smarter,

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sharing stories, tips and insights from great golf minds to

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help you lower your score and raise your golf IQ.

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Here's your host, Fred Green.

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Welcome to the Golf Smarter Podcast. Brent, Thanks Fred, happy

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to be here, Glad to have you on here. Let's

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get the mouth and first thing. On a Monday morning,

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we're recording this, so there's a lot of competition out there, right,

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there's like in what you're doing and we haven't even

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talked about what you're doing yet. But like when I

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started this podcast, there were two or three golf podcasts,

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it was easy to stand out and be on top.

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Here we are twenty years later in the podcast world,

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and there are a lot of podcasts. A couple of

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years ago, apps started coming out for your phone so

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that you have a GPS on your phone, and it

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was just a GPS. But it's getting crowded in that

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space too. There's a lot of apps there, and you've

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come up with something unique. And I know that your

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fingers are crossed that you are unique compared to everybody else,

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but I think you have a lot of reasons why

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it is. Let's talk about the shot sense app.

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Yeah, grab, yeah, thank you. Yeah. Definitely a crowded marketplace.

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Maybe I'll I think a step back and think about

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you know, how we view the golf landscape of like

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getting better lowering your scores. We think about it very

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simply as you can either hit the ball physically better

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or you can play smarter. Lots of innovation in the

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ability to physically hit it. New clubs, new swing AI,

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swing analyzer, launch monitors, simulators, all the golf specific fitness programs,

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Lots going on there, and then I think for a

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while that the playing smarter hadn't had as much innovation.

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There's a lot of golf GPS apps out there that

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maybe show you the satellite view and you can move

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a cursor around rangefinders really despite their price going up

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quite a bit in the last you know, five years

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or so, technology that's over twenty years old, and then

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you have some you know, larger course management let's like

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teach you how to think about it, or if you

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were to go to some clinic they can teach it.

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We kind of look at that and say, well, now

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that we have modern computing, now that we have a

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better understanding of how the analytics look, how can we

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leverage the supercomputer in your pocket to provide you the

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optimal strategy for every shot, for every course tailored to you.

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And that's really what we think. So you'll hear me

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say this quite a few times of de averaging these

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large data sets that were historically used to provide things.

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Good example is Strokes gained very very super helpful, very novel,

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but based on a very large average data set. That

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is what Brody had to do ten years ago when

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we didn't have all of this modern computing. So that's

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kind of where we're excited to go forward. Just that

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the capabilities that we have today that just frankly didn't

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exist two five, ten years ago.

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So you talk about Brody, you're talking about the Strokes Strokes,

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Strokes gained elements of the game.

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Yeah. Yeah, So so Brody came out with his book.

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Yeah yeah, Mark Brody. Sorry, that's okay. In about I

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think it was like twenty fourteen's about eleven years ago,

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you know, super novel research and all that. But but

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there are limitations to Strokes gained. Many of those he

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wasn't able to solve back then, and now with you know, computing,

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we can do that, and so a lot of what

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we do is just kind of trying to figure out

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instead of you know, a great example is seventeen at

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Sawgrass from the t one hundred and thirty yards strokes

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gained estimate I think is two point nine to eight.

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If you put that at one hundred and thirty yard

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part three at your local course, I'd argue that you

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know strokes Skain is going to say those are the

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exact same statistical you know score. I venture to say

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seventeen at Sawgrass is a little bit more difficult, and

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that's because of the unique playout of the green. Obviously,

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the hazards everywhere, and so that's a limitation of strokes

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stained is that it can't de average for your specific

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shot that's upcoming.

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I get it, I get it. So what was it

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that you decided this is where we need to create

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something that you know and you got it. You've got

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to believe I love the playing smart smarter part you've

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been talking about for for twenty years now.

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Yeah. Yeah, So started playing a lot of golf, played

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about I think close to two hundred rounds over two

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and a half years, and all at almost the same place.

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Went from an eight to a one and a half.

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Didn't change my swing, didn't change my clubs. You're obviously

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playing a lot, you're you're putting a lot, and you're

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you're very familiar. But but what it really was is

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I knew every play on every shot very rarely, you

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know golf. The magic thing with golf and going new

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courses that every you know lie is different or every

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pin position. If you play a course two hundred times,

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you've you haven't seen everything, but you've seen a lot

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of it. And so from you know, my background kind

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of engineering, there's a couple holes where I didn't know

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the right play. Even after all of that first hold

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is a great example. Ob right and a bunch of

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trees left? Is it? Driver? But aimed towards the trees?

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You obviously what you know, don't want to hit? Ob

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But how far into the trees do I want to aim?

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Or do I hit a three wood? Obviously with three

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wood you're gonna lose some distance and have a longer approach,

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like you know, how does that all work? And you

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can start trying to do strokes gain but it's a

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little tricky. And so that kind of started the quest

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to say, is there a way to mathematically model this

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out and go for you know, our goal of saying,

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can we provide the optimal strategy for every player on

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every course, for every shot? And so that's where shots

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since golf was born.

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How did you figure that out?

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Uh? Lots of lots lots of math and problem solving.

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So my background is engineering and a lot of what

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I'll call it frontier technology, satellites, autonomous vehicles, UH, GEO,

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spatial analysis, augmented reality UH. And so at the end

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of the day, those are all so new that you

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may think you're going to solve something, but you end

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up having to solve quite a few different problems along

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the way before you can actually get to it. And

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that's really what what we faced here is, Okay, you

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want to do this one thing and you're like, oh man,

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these these trees like trees end up impacting strategy quite

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a bit. Or you know, how do I get the

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data source for every hole to be accurate? Okay, that's

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pretty tough, but you know, if we give the users

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the ability to draw out of bounce or to adjust

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the trees, that can can help. And so it was

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all those we'll say like micro problem solvings that laddered

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up to to help us do that, and so ultimately

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our patent pending kind of core you know differentiator is

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what we call our shot Sense decision engine, and that's

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what helps, you know, tell the users the optimal strategy.

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And so there's four main inputs to that. One. The

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first is your club characteristics. That's how far you carry it,

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the total if there's a rollout, your dispersion length with rotation,

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and then ultimately shot shape you know, big fade or

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small draw something like that or you know maybe if

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you hit a straight ball you're one of the lucky few.

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And you know, so that's everything about your your shot.

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Then let me let me stop you there before you

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get to number two. There's four of them, right, yeah,

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So how does it know your club characteristics?

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Yep. Yeah. So when you start or when you join

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the app or download it, the first thing you'll be

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taken through is our interactive onboarding and the first portion

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of that is where we figure out what's in your bag.

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So ask you. I think it's about seven to ten questions,

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and we trained a machine learning model to predict your

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club distances, your dispersion, and then shot shape. We've trained

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that on tens of thousands of shots. And dispersion is

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this wildly fascinating topic that I think a lot of

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people may not understand all of the nuances there. And

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so what we found in early research is one of

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the quickest ways people get their dispersion is they do

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the track Man combine. Super fun, super helpful, but it's

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six shots at one location with one club. Statistically speaking,

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if you want to get closer to like a ninetieth

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percentile confidence, give it one hundred and forty shots. No

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one's going to the simulator and hitting one hundred and

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forty seven irons. And so what you find is there's

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somewhere in between of we hit six shots from TrackMan

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combine and we get this estimate on our dispersion that's

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clearly not good enough, and then one hundred and forty

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No one's going to do that. And so this is

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a perfect use case of machine learning is to say, okay,

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how far do you estimate you hit your driver and

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seven iron? What's your handicap? Where do you typically miss?

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And using all the trained data of people that have

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a similar characteristic of you, here's what we project it.

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So that's where we start. However, if you actually know

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your data, if you have a launch monitor or if

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you're a you know, a college golfer or pro, you

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obvious are going to know that data so you can

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manually edit all of that and that really gets kind

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of what is the truth about your clubs if you

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do know that.

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So when I started using the app myself, I went

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through some of the onboarding. I didn't complete it. Obviously,

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I need to do more. I kind of got stuck

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because I'd carry a five hybrid and it didn't allow

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me to put that in there. You have five iron

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and four hybrid, Now what do I do? I'm stuck?

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Yeah, so we have different labels. I think we have woods, hybrids, irons,

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and wedges. Yeah, so you can go you can put

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a four hybrid and then you can change the name

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of it to a five hybrid and then they carry both.

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So then you can select like two hybrid and three

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hybrid and four hybrid. And then if you or you're saying,

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do you carry like a two, three, four and five hybrid?

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No, I carry a four and five hybrid, A three

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and five.

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Wood, gotcha. Yeah, so I think you can do driver,

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three wood, five wood, and then I'd recommend you do

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like a three hybrid and a four hybrid, and then

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you can change the names of those to you know,

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reflect what you actually have. So it's it's a good

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point of feedback, you know, easy to add additional names there.

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But yeah, so raypious feedback.

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Oh you're welcome.

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Good.

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All right, So we got club character you said there

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were four four elements. Yeah, and the first one was

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club characteristic, which was fascinating in itself. Where are we

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going next?

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Yeah? Yeah, so now we know, you know, to simplify

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the clubs, we know how you hit the ball uniquely

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to you. The next one, obviously with golf and the

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piece that's really I think when you think about the averaging,

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stuff is missed is every hole is unique, and so

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you have to have some understanding. We'll call it the

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geospatial analysis. Where's the tee, where's the fairway, where are

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the same traps, But then more so like what's the

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shape of the grain, what's the shape of the fairway,

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where are the trees, where are the trees in you know,

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comparison to the t shot, And so that's really you know,

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the second bucket is you need to know everything about

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the layout of the hole. And then we also give

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the users. We kind of give everyone a head start

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with some data to say, here's where we think the

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trees are, here's you know, the fairway, but if the

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trees have changed or there's things like out of bounds,

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we give the user the ability to draw their own,

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you know, course representations, and so you can provide that

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very accurate representation of the whole you're about to go play.

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So all this stuff really is it's not generic information.

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It's very specific information for the person who's looking for details.

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Yeah, so there's the starting point of what we have.

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So there's two different flows. One is you are, you know,

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a high handicapper, not super tech advance, and so you'll

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type in the things during the onboarding, it'll give you

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the clubs. You probably don't know your club distances or

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your dispersion, and then you'll start the round and everything

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that we have already labeled. Where the trees are, where

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the fairwies are are a really good start, and so

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you just have to hit the shot sense button, which

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which we'll get into, and there you go and you

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have the answer. However, we can ramp that up to

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say you can, you know, as we talked about Taylor,

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your clubs as much as you want, and then or

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a specific course, you could detail it to it, you know,

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to whatever nth degree if you really want to spend

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the time or if you're a very competitive golfer. There

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so that there is you know, maybe an easy mode

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and then you know, as advanced as you'd like.

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Are you trying to replace like the yardage books that

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people carry and take all those notes?

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Yeah, I mean replace. I think the when you're implement

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is the word complement. Then when you're in a tournament setting,

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I think the yardage books are are really great. Phones

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and electronic devices during a tournament are a tough sell

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just because there's a lot going on there. So I

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think yardage books serve that purpose of saying, you know,

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here's this competitive round. I think when we think about

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the average golfer, an average golfer isn't using a yardage book,

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probably doesn't know how to read the contour lines or

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the elevations. Our goal is to provide them a prescriptive

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answer that says, before you hit this t shot, here's

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the aim point. As you hit this approach into the green,

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aim at the pin, aim over here and all that

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is your statistically optimal answer. And so that's really what

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we're trying to do. So I think, you know, not

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to say replace charage books, maybe a different use case.

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And then what we've heard from a lot of folks

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is building intuition to play smart is really difficult in golf.

295
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If you don't play with a lot of really good players.

296
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If you're a fifteen handicap and you don't play with

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a lot of great golfers, how do you know you

298
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shouldn't short side yourself. How do you know maybe you

299
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should take this different line? You just don't, And so

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people have used shot sense and have seen Okay, it

301
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keeps angling me over here? Why is that like okay,

302
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there's water over here, Okay, I need to shift it

303
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over this way. Okay, the pins over here? Why is

304
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it keep saying aim towards the fat part of the green?

305
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Like okay, now in better understanding this? And you know,

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one thing we get really comfortab with is the rangefinder

307
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of zapping the pin. It's one sixty two and you're

308
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all right, like, maybe I'll take a yard off and

309
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a yard to the left, Like we can do better

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than that now that we have all of this data.

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So are you saying that the shot Sense app is

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to replace the fact that you may not be playing

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with much better players, but you're playing with guys who

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you've been playing with for a while and you're all

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around the same handicap and this is like having a

316
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pro with you.

317
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Yeah. I mean, we call it the world's most advanced

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or intelligent digital caddy, and we think, because there's golf

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is incredibly complex, almost infinitely complex, we'll call it. I

320
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think what we're going for is we have all this

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data flowing in and given all of these inputs, here's

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the recommendation and the output, and that gives you your

323
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optimal strategy. That's something that without a true caddy next

324
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to you, really difficult for you to build that intuition

325
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or you know, I'm just aiming for the fairway. Well, no,

326
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based on everything you've given us, based on the course,

327
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we can say you're actually gonna aim one yard left

328
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into the rough because that gives you the statistically optimal

329
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shot and you know, way to finish the whole. And

330
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so that's really what we're saying. So yeah, in a sense,

331
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you know, anyone who you know, average golfer, even the

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more advanced players, it's giving you that caddy, whether you

333
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you know, implicitly trust it because you don't know a

334
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right answer, or what we've heard from a lot of

335
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elite players is it makes me think through it more.

336
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You know. I think all of those are good conversations

337
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to have and things that we've heard from from users.

338
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Fascinating. All right, So the the second part was the

339
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geospatial analysis.

340
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Yep, yep, uh third on the list, yep third one.

341
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A little bit related to that is elevation. Obviously, elevation

342
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is very important on a golf course, but when you're

343
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running a true optimization. We like to have people think

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about Google Maps, and essentially what we've done is created

345
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Google Maps for golf. Google Maps is routing you from

346
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point A to point by these complex algorithms. Dankstras is

347
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one of them, and they need to know every bit

348
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of information, how many lanes, what's the speed limit for

349
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every single road, to quantify it's seventeen minutes from you

350
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to go to this point to that one. It's eighteen

351
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if you were to take a left here. And so

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what we've done is we quantify all of these different routes.

353
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We say is it driver seven iron or is it

354
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driver eight iron sand wedge? And doing so, elevation we

355
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need at every single point on the golf course. We

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can't just do the tee and the pin. We have

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to know what the topography looks like. And so that's

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that last one. So that's kind of why it's carved

359
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into its own third bucket is to say, it's really

360
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important to know all the different elevation on ole and is.

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That information provided by users or is that the one

362
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you're getting from like Google Maps.

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And it's a proprietary data set that we have.

364
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So we have for forty thousand courses. How do you

365
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get all that?

366
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So we only have it for US courses right now,

367
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but uh, well we're working on the other the other countries.

368
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How I mean, how do you do it? Yeah? Well, yeah,

369
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I know it's.

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A proprietary and I'm and I'm digging in because I'm

371
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going to steal it. No, I'm like, I don't get it.

372
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Yeah, I think with my background, you know, with geospatial analysis,

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like there's there's a lot of tools and ways to

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do that. Extracting it can be pretty tricky. But this

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is where as I was talking about earlier, all these

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micro challenges, we had a version that didn't have elevation,

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and every shot I had gave us the wrong answer.

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And I was like, well, this is totally worthless, right, Like,

379
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like who's going to use it? If you really are

380
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going to tell somebody here is the optimal answer and

381
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then you caveat it with but then manually factor in

382
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all the elevation, Well that that's not really helpful. Like,

383
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you know, here's the Google Maps thing. We just don't

384
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know exactly when you'll get there, but like plus or

385
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mind is fifteen minutes. And so that's what was like Okay,

386
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like we have to solve this at at scale.

387
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Uh.

388
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And so that was you know, a fun endeavor.

389
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All right, Before we get to the fourth element that

390
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helps you create shot sense app let me ask you

391
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this is this for every golfer?

392
00:21:38.799 --> 00:21:41.599
Yeah, it's it's a good question. So I think of

393
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this again like Google Maps, where you know, Google Maps

394
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helps me and you route from A to B. But

395
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Google Maps also powers door dash. It also powers Comcast

396
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technicians going from point A to point B. Because we've

397
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focused on the map layer, it can serve the higher

398
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hand caps. That's really where we think we'll see a

399
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lot of traction of folks that just they don't really

400
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know how to play smarter out there and they're not

401
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going to hire okay or whatnot. So this will be

402
00:22:11.039 --> 00:22:13.680
something with the press of one button, you get the answer.

403
00:22:13.839 --> 00:22:16.519
Aim over here. That's that's great. So we're really excited

404
00:22:16.559 --> 00:22:19.599
to you know, for that market. But because we've spent

405
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so much time and energy having these precise, complex mathematical models,

406
00:22:25.200 --> 00:22:28.319
it can serve the advanced golfers as well. Good example

407
00:22:28.440 --> 00:22:33.119
is determining Q school regional had somebody to eighty carry

408
00:22:33.200 --> 00:22:35.960
hit a cut and so with the round planner feature

409
00:22:36.279 --> 00:22:39.960
because we are able to quantify all these routes for

410
00:22:40.000 --> 00:22:43.799
a whole one given these dimensions and your club characteristics,

411
00:22:44.039 --> 00:22:47.680
your expected score is four point one eight And so

412
00:22:47.720 --> 00:22:50.039
they can go through and say, okay, if I hit

413
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it too eighty and a cut, is this course best

414
00:22:53.359 --> 00:22:56.440
or is it this other regional And maybe the sand

415
00:22:56.480 --> 00:22:59.680
traps are a little shorter or a little longer. And

416
00:22:59.759 --> 00:23:03.359
so maybe a long way to say, we think we

417
00:23:03.440 --> 00:23:07.720
can serve everyone in the market, but do think that

418
00:23:07.920 --> 00:23:11.920
the average golfers will see, you know, the most scorer

419
00:23:12.039 --> 00:23:15.119
or the most strokes shaved off from their handicap.

420
00:23:15.920 --> 00:23:19.240
Well as we've been advocating for years about you know,

421
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becoming a better, smarter golfer and getting that information to

422
00:23:25.000 --> 00:23:28.119
do that strategic information. And I think that's where the

423
00:23:28.160 --> 00:23:30.759
problem is for so many golfers. I know, for myself,

424
00:23:31.039 --> 00:23:34.519
if I look over a scorecard from my last round

425
00:23:34.599 --> 00:23:37.079
and I see holes that have numbers that I'm not

426
00:23:37.200 --> 00:23:40.920
comfortable seeing on my scorecard, it's mainly because I make

427
00:23:40.960 --> 00:23:42.039
bad decisions.

428
00:23:42.519 --> 00:23:46.640
Yep. Yeah, And I think there's there's some fascinating things

429
00:23:46.680 --> 00:23:51.200
with once you get real comfortable with the math model

430
00:23:51.240 --> 00:23:54.640
and understanding expected scores. You look on a scorecard and

431
00:23:54.680 --> 00:23:57.279
the handicap of all the par threes are, you know,

432
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maybe say that the four highest. Well, well, if you

433
00:24:00.440 --> 00:24:03.079
look at it, that's more of a I'm not an

434
00:24:03.160 --> 00:24:06.519
expert on you know, course rating and handicapping and things

435
00:24:06.559 --> 00:24:11.200
like that, but but I think there's something there about,

436
00:24:11.240 --> 00:24:13.279
you know, why they're ranked so high. But if you

437
00:24:13.359 --> 00:24:15.839
have a par three that's one hundred and eighty yards,

438
00:24:16.319 --> 00:24:19.920
your expected score on that is going to be pretty

439
00:24:19.960 --> 00:24:23.640
high compared to a par four that is, let's say

440
00:24:23.839 --> 00:24:26.400
three hundred and seventy yards. You know, obviously depending what

441
00:24:26.480 --> 00:24:28.480
you what you you know, how far you driving, things

442
00:24:28.480 --> 00:24:28.759
like that.

443
00:24:28.960 --> 00:24:32.440
But are par three that's one hundred and twenty yards.

444
00:24:32.200 --> 00:24:35.000
Yeah, exactly, Like one hundred and eighty yard par three

445
00:24:35.920 --> 00:24:38.880
is a difficult hole. But if it's seventeen handicap, you

446
00:24:38.920 --> 00:24:40.799
look at yourself and you're like, ah, like you know

447
00:24:41.039 --> 00:24:42.960
this is tough or you know, I you know, no

448
00:24:43.039 --> 00:24:45.799
one gets strokes on that one. That's a tricky shot,

449
00:24:45.920 --> 00:24:48.559
and so the you you have to kind of look

450
00:24:48.640 --> 00:24:51.880
at it from all this math perspective to say that's

451
00:24:51.920 --> 00:24:54.960
taking the unique layout of the green, that's taking your

452
00:24:55.039 --> 00:24:58.680
dispersion at whatever club you hit one eighty or you know,

453
00:24:58.680 --> 00:25:01.640
maybe it's one seventy or one, and figuring out kind

454
00:25:01.640 --> 00:25:04.720
of how all that works running the math to say, yeah,

455
00:25:04.720 --> 00:25:07.960
we think you're probably closer to, you know, a five handicap.

456
00:25:08.000 --> 00:25:11.440
Now for me, it's probably closer to a three point

457
00:25:11.960 --> 00:25:14.480
six or something like that on that hole, And it

458
00:25:14.519 --> 00:25:17.599
gives you some expectation that you're like, you're right, that

459
00:25:18.160 --> 00:25:19.920
is a little bit of a tricky hole, you know,

460
00:25:19.920 --> 00:25:23.240
whereas maybe I'll make up the shots when it's three

461
00:25:23.400 --> 00:25:27.039
seventy and maybe I'll have you know, one hundred yards

462
00:25:27.079 --> 00:25:29.720
into the flag or something like that, and so that's

463
00:25:29.759 --> 00:25:32.440
where you're able to see some of the difference in that.

464
00:25:33.279 --> 00:25:37.400
Yeah, it's kind of like when you see somebody get

465
00:25:37.480 --> 00:25:39.799
upset with themselves because they miss a ten foot putt,

466
00:25:40.759 --> 00:25:43.119
which we all do, but then you remind them that,

467
00:25:43.240 --> 00:25:46.680
you know, on the PGA Tour they're at fifty percent

468
00:25:46.759 --> 00:25:49.440
from ten feet, so there's no reason to get upset

469
00:25:49.480 --> 00:25:52.839
with yourself. So if you're saying, you know, this is

470
00:25:52.880 --> 00:25:56.240
a part three, I'm expecting to part this hole, Yet

471
00:25:56.519 --> 00:26:00.240
the average score in this hole is higher than secially

472
00:26:00.240 --> 00:26:02.359
if it's one hundred and eighty yards for most of us.

473
00:26:03.559 --> 00:26:06.400
If it's higher like that, it's like, Okay, I don't

474
00:26:06.400 --> 00:26:08.799
have to beat myself up if I get a bogie

475
00:26:08.839 --> 00:26:11.319
on this hole when the average score is really on

476
00:26:11.400 --> 00:26:13.920
a par three four point four or something like that.

477
00:26:14.440 --> 00:26:18.400
So it kind of helps you get comfortable and relax

478
00:26:18.480 --> 00:26:21.039
a bit more about that playing that hole.

479
00:26:21.640 --> 00:26:24.880
Yeah, yeah, absolutely, And it's all goes back to kind

480
00:26:24.880 --> 00:26:28.480
of the expectations piece of you know, if the expected

481
00:26:28.559 --> 00:26:30.759
value is going to be three point six and you

482
00:26:30.799 --> 00:26:34.319
do get a par, you've essentially gained point six strokes

483
00:26:34.400 --> 00:26:37.200
for yourself. And therefore, if you have you know it's

484
00:26:37.240 --> 00:26:39.599
a par four and your expected values four point two

485
00:26:40.119 --> 00:26:42.559
and you have a bogie, like, oh okay, you lost

486
00:26:42.599 --> 00:26:45.000
some there. But like, all in all, it's just you know,

487
00:26:45.039 --> 00:26:48.359
better understanding your expectation. And really the only thing you

488
00:26:48.400 --> 00:26:51.279
can do is what we really emphasize to folks is

489
00:26:51.319 --> 00:26:54.799
like we'll handle all the complex math. We'll tell you

490
00:26:54.839 --> 00:26:56.759
where to aim, and then you get to go up

491
00:26:56.799 --> 00:26:59.319
there and execute. There's obviously the huge piece of this

492
00:26:59.359 --> 00:27:02.839
one of your physically hitting the ball is typically pretty important,

493
00:27:03.200 --> 00:27:06.559
and so if we can help solve all the strategy piece.

494
00:27:06.920 --> 00:27:09.720
Then you get to go focus on go hit that shot,

495
00:27:09.799 --> 00:27:12.440
have a lot of confidence and conviction. You're an aim

496
00:27:12.519 --> 00:27:14.440
to the left side of the green and hit this

497
00:27:14.559 --> 00:27:17.759
shot and then hopefully you know, over time you're able

498
00:27:17.759 --> 00:27:20.000
to build you know, the ability to strike the ball

499
00:27:20.000 --> 00:27:20.440
out of the dire.

500
00:27:22.559 --> 00:27:26.319
There there's so many things that other apps you're that

501
00:27:26.480 --> 00:27:30.200
you're competing with the offer that you may not and

502
00:27:30.279 --> 00:27:32.880
you're clearly offering a lot more than a lot of

503
00:27:32.920 --> 00:27:36.240
other apps. That's becoming really obvious.

504
00:27:36.279 --> 00:27:36.519
Here.

505
00:27:38.400 --> 00:27:40.799
Is there a social element to it as well that

506
00:27:40.880 --> 00:27:44.039
you can play against or keep track of what your

507
00:27:44.039 --> 00:27:45.839
friends are doing. You're playing partners.

508
00:27:46.200 --> 00:27:49.240
No, we haven't focused on that one. That seems to

509
00:27:49.279 --> 00:27:51.640
be maybe in the last year, there's there's quite a

510
00:27:51.640 --> 00:27:53.960
few I see a lot of people you know deeving

511
00:27:54.000 --> 00:27:57.359
themselves as like the Strava of golf or trying to

512
00:27:57.400 --> 00:28:01.359
go down that route. So we we been given the

513
00:28:01.400 --> 00:28:06.720
complexities of the decision engine. That's where all the you know,

514
00:28:06.880 --> 00:28:09.640
time and energy has gone. And so I would say

515
00:28:09.720 --> 00:28:14.200
our real focus is from a you know, optimal strategy.

516
00:28:14.599 --> 00:28:17.319
Let's get you the right answer. There's a lot more

517
00:28:17.359 --> 00:28:20.640
we can do there, and so kind of social kind

518
00:28:20.640 --> 00:28:23.160
of hasn't bubbled up to the top for us.

519
00:28:23.759 --> 00:28:27.359
That's fine, that's I was just curious about that. Let's

520
00:28:27.400 --> 00:28:31.680
go ahead to the fourth element.

521
00:28:32.200 --> 00:28:35.720
Yeah, yeah, the fourth element is what we'll call golf intelligence.

522
00:28:36.799 --> 00:28:42.039
And so we'll start with trees. You can't hit through trees.

523
00:28:42.559 --> 00:28:46.680
Fun fact and wait wait what Yeah, I don't love

524
00:28:46.759 --> 00:28:50.559
you hear this? And so you know a great example

525
00:28:50.799 --> 00:28:54.880
is was it fourteen at tpc? Like that that tree

526
00:28:55.119 --> 00:28:58.519
has impact? Like how do you factor that in or whatnot?

527
00:28:58.720 --> 00:29:01.200
Or you know, lots of different different holes and so

528
00:29:01.559 --> 00:29:04.039
you know, the first one there is trees have impact.

529
00:29:04.240 --> 00:29:06.920
How do we figure that out from a strategy perspective?

530
00:29:07.920 --> 00:29:10.960
The next one is that, you know, short signing yourself

531
00:29:11.480 --> 00:29:13.359
not a good thing to do up to a half

532
00:29:13.359 --> 00:29:18.359
stroke penalty based on your angle and severity. And then lastly,

533
00:29:18.920 --> 00:29:23.240
you know, golf isn't just a what's my next optimal shot?

534
00:29:24.279 --> 00:29:26.200
It really gets to that route like we were talking

535
00:29:26.240 --> 00:29:29.000
with Google, if you know you're going to take a highway,

536
00:29:29.079 --> 00:29:31.039
but then it's you know, one mile per hour for

537
00:29:31.119 --> 00:29:34.240
the last ten minutes, Well there's probably some side street

538
00:29:34.279 --> 00:29:36.119
that you can just go thirty five the whole time.

539
00:29:36.559 --> 00:29:38.880
And so for golf that means, you know, let's say

540
00:29:38.880 --> 00:29:41.559
there's a tree that's blocking the right side of the green,

541
00:29:42.119 --> 00:29:44.400
you should be coming in from the left. And so

542
00:29:44.519 --> 00:29:46.880
when we think about your t shot, we have to

543
00:29:46.920 --> 00:29:49.799
be thinking about the second shot to figure out where

544
00:29:49.839 --> 00:29:51.799
to hit your first shot. And so that's what we'll

545
00:29:51.839 --> 00:29:55.359
call multi shot optimization. And that's, you know, the last

546
00:29:55.359 --> 00:29:57.839
piece of golf intelligence. So those are you know, it's

547
00:29:57.920 --> 00:30:01.119
kind of all bucketed together, but it's very golf specific

548
00:30:01.160 --> 00:30:04.400
stuff that we factor in. And so all of that

549
00:30:04.519 --> 00:30:08.119
then is combined in the shot Sense Decision Engine, and

550
00:30:08.160 --> 00:30:12.279
then the output of that is your optimal strategy for

551
00:30:13.039 --> 00:30:15.319
every shot, every hole on any course.

552
00:30:21.839 --> 00:30:26.240
The way you're describing this, mister Engineer, and the way

553
00:30:26.279 --> 00:30:33.279
I'm absorbing it, it sounds like this app is making

554
00:30:33.559 --> 00:30:38.680
golf and I think this is awesome, but it's turning

555
00:30:38.680 --> 00:30:39.759
it into a chess match.

556
00:30:43.279 --> 00:30:46.799
I think there's a few things. So at the end

557
00:30:46.839 --> 00:30:50.599
of the day, any of these we'll call the place

558
00:30:50.720 --> 00:30:54.599
smarter tools from the rangefinders. So the GPS apps are

559
00:30:54.680 --> 00:30:58.480
all just that tools we're never you know, some folks

560
00:30:58.519 --> 00:31:01.880
are getting better at like when for a specific hole

561
00:31:03.200 --> 00:31:05.960
or you know the undulation if your ball hits on

562
00:31:06.000 --> 00:31:08.440
the downslope where it's going to go. So golf is

563
00:31:08.480 --> 00:31:13.200
always going to have these very uh, kind of unique characteristics.

564
00:31:13.640 --> 00:31:15.960
And also where there's kind of the human element and

565
00:31:16.000 --> 00:31:20.039
decision making. For example, we don't factor in wind because

566
00:31:20.039 --> 00:31:24.720
there's no good source of wind for every hole. I

567
00:31:24.720 --> 00:31:26.480
think there's a couple of companies starting to do that,

568
00:31:26.559 --> 00:31:29.559
you know, not in every course, but you know that's

569
00:31:29.720 --> 00:31:31.839
we don't want to bake that into an optimization if

570
00:31:31.839 --> 00:31:34.799
we don't know if it's it's correct. And so I

571
00:31:34.839 --> 00:31:37.559
think you're right in that it's it's a chess match

572
00:31:37.720 --> 00:31:40.799
in that you should you know, there is a mathematical

573
00:31:40.920 --> 00:31:44.640
right answer. It is very unique for every player and

574
00:31:44.759 --> 00:31:48.279
every situation. Chess maybe not so much because it's a

575
00:31:48.319 --> 00:31:51.880
set board. Now there's obviously, you know, probably trillions of

576
00:31:51.920 --> 00:31:54.680
combinations on that board of what it could be, but

577
00:31:54.720 --> 00:31:57.720
there are a finite number where golf is is you know,

578
00:31:57.920 --> 00:32:01.359
not finite uh. And so so you know chess match

579
00:32:01.400 --> 00:32:04.359
and that there's a mathematical best approach to every shot

580
00:32:04.440 --> 00:32:07.720
you take. But do we think everyone's going to know

581
00:32:07.759 --> 00:32:10.279
that all the time? No? And so what we're out

582
00:32:10.359 --> 00:32:13.240
thinking is that let's help you build your intuition slowly.

583
00:32:13.319 --> 00:32:16.039
If you're a high handap cap golfer, any of this

584
00:32:16.079 --> 00:32:18.440
is good knowledge to start. If you start to be

585
00:32:18.480 --> 00:32:21.039
a single digit or an elite player, okay, like when

586
00:32:21.079 --> 00:32:23.799
you're in a tournament, you're not using these tools. So

587
00:32:23.839 --> 00:32:26.039
then it's really how do you use all of those

588
00:32:26.079 --> 00:32:28.960
tools to the best of your ability out there? And

589
00:32:29.039 --> 00:32:31.599
so I think yes to the chess piece. And then

590
00:32:31.640 --> 00:32:33.640
where you really get to prove it is when it's

591
00:32:33.680 --> 00:32:37.400
internment play. What have you learned from the playing smarter perspective?

592
00:32:37.839 --> 00:32:40.359
And then go execute it. Our goal is really if

593
00:32:40.880 --> 00:32:44.039
you had say, like a stroke stained strategy metric, we

594
00:32:44.079 --> 00:32:46.200
think every golfer should be able to have a perfect

595
00:32:46.240 --> 00:32:49.759
stroke skain strategy because it's really just what should I do,

596
00:32:50.279 --> 00:32:53.240
not your physical ability and things like that. And so

597
00:32:53.359 --> 00:32:55.680
that's where you know, we're excited that as people build

598
00:32:55.680 --> 00:32:59.559
that intuition, I think people will have more fun and

599
00:32:59.680 --> 00:33:02.480
you'll I think by having more fun, you either shoot

600
00:33:02.480 --> 00:33:04.839
lower and that's why you have more you know, more fun,

601
00:33:05.079 --> 00:33:06.880
or you have more fun in the shoe loower. Not

602
00:33:06.920 --> 00:33:09.759
sure which one goes first, but yeah, that's the help here.

603
00:33:12.839 --> 00:33:17.759
That's really good. I am not a person. I'm a

604
00:33:17.759 --> 00:33:20.480
total technique. I love this stuff. And when I talk

605
00:33:20.519 --> 00:33:24.680
about you know, apps, electronics and rangefinders and all the

606
00:33:24.720 --> 00:33:29.200
different ways of checking your distances whatnot. But I'm not

607
00:33:31.400 --> 00:33:34.480
I don't like pulling out. I don't think of pulling

608
00:33:34.480 --> 00:33:35.559
out my phone.

609
00:33:35.400 --> 00:33:36.079
All the time.

610
00:33:36.839 --> 00:33:41.400
You know. I wear a watch and found that any

611
00:33:41.839 --> 00:33:46.079
of the apps that connect to my watch kill the

612
00:33:46.160 --> 00:33:48.559
battery on my watch. So by the time I get

613
00:33:48.599 --> 00:33:51.079
to the twelfth hole, it's like your battery is at

614
00:33:51.119 --> 00:33:55.799
two percent on my watch. It's an Apple watch. And

615
00:33:55.839 --> 00:33:58.079
then I have a shot Scope watch that I use

616
00:33:58.279 --> 00:34:03.680
just for front, middle back type thing. Scoring there's this

617
00:34:03.720 --> 00:34:08.079
does not connect to uh watch app at all. It's

618
00:34:08.119 --> 00:34:10.199
it's just standalone on a phone.

619
00:34:10.440 --> 00:34:13.000
Yep, just the phone. We get asked about to watch

620
00:34:13.079 --> 00:34:16.079
a lot. So it's a product roadmap.

621
00:34:16.519 --> 00:34:17.000
Uh.

622
00:34:17.039 --> 00:34:20.000
And so you know something, Uh we're hoping maybe it

623
00:34:20.039 --> 00:34:23.519
early summer, we'll have that out. But yeah, it's a

624
00:34:23.639 --> 00:34:27.519
very fair point about you know, golf cell phone usage

625
00:34:27.599 --> 00:34:30.960
on a golf course. Yeah, some people that just they're

626
00:34:31.000 --> 00:34:32.840
they're there to take a break. They don't want to

627
00:34:32.880 --> 00:34:35.840
be tempted by the emails. And the text messages. Uh,

628
00:34:35.920 --> 00:34:37.559
and then courses.

629
00:34:37.079 --> 00:34:37.920
That don't allow it.

630
00:34:38.400 --> 00:34:42.400
Yeah, absolutely, and so yeah, we so there's you know

631
00:34:42.639 --> 00:34:44.519
that that's a group that that's going to be tough

632
00:34:44.559 --> 00:34:48.920
to crack, and so the the group that uses encores.

633
00:34:49.280 --> 00:34:53.280
What we've specifically made product decisions around is how to

634
00:34:53.480 --> 00:34:57.480
make this intuitive and easy to use on every whole

635
00:34:58.079 --> 00:35:01.119
with the least amount of interaction. And so what that

636
00:35:01.280 --> 00:35:03.719
is is instead of, you know, some apps, you have

637
00:35:03.760 --> 00:35:06.559
to move the cursor around and you're having to engage

638
00:35:06.559 --> 00:35:10.599
with your phone for a substantial amount of time, our

639
00:35:10.639 --> 00:35:13.719
approach is you're you know what, we assume you're going

640
00:35:13.800 --> 00:35:15.400
to be on the tee. If you're not, you can

641
00:35:15.440 --> 00:35:18.320
move it. But with the tap of one button, here's

642
00:35:18.360 --> 00:35:21.760
the aim point. Put your phone away, go execute. Phones

643
00:35:21.800 --> 00:35:24.280
in your pocket, walk up to your next one, take

644
00:35:24.320 --> 00:35:26.039
your phone out. It's going to know where you are.

645
00:35:26.639 --> 00:35:28.960
Press the button, the shot suns button gives you the

646
00:35:28.960 --> 00:35:31.960
optimal aim point left center of the green. It'll give

647
00:35:31.960 --> 00:35:35.440
you your plays like distance you know, club execute and

648
00:35:35.480 --> 00:35:36.920
then go to the end of the hole. If you

649
00:35:36.920 --> 00:35:38.480
want to type in your score at the end, great,

650
00:35:38.559 --> 00:35:40.320
If you want to use a shot tracking at the

651
00:35:40.400 --> 00:35:43.920
end also great, but that was only two button presses

652
00:35:44.360 --> 00:35:47.079
to get the aim point. And therefore you go. And

653
00:35:47.119 --> 00:35:50.159
so we think that the value of what we've done

654
00:35:50.280 --> 00:35:54.280
is it's all about prescriptive action. And so right now,

655
00:35:54.400 --> 00:35:56.880
all all the other apps that they don't really get

656
00:35:56.880 --> 00:35:59.079
that you're here it is. It's the whole move the

657
00:35:59.119 --> 00:36:03.039
cursor around, what do I want to do? Okay, sure

658
00:36:03.599 --> 00:36:06.800
that could be helpful for some folks sandtraps over here,

659
00:36:07.199 --> 00:36:10.360
but with one button press, here's some value. This is

660
00:36:10.360 --> 00:36:13.679
the statistically best aim point. Go do it, phone and pocket,

661
00:36:13.719 --> 00:36:18.400
go do that. And so that's that's the flow on course.

662
00:36:19.079 --> 00:36:21.039
The other piece, and we see this a lot with

663
00:36:21.360 --> 00:36:25.119
some of the elite players, is the round planner. Do

664
00:36:25.199 --> 00:36:28.000
all this beforehand. But you know, so we have something

665
00:36:28.039 --> 00:36:29.840
that's not you know, on the course. But before you

666
00:36:29.880 --> 00:36:32.519
go to a course, figure out for every hole, kind

667
00:36:32.519 --> 00:36:34.559
of do a dry run. What's your aim line on

668
00:36:34.800 --> 00:36:37.880
every t shot? You're you may know where the pins are,

669
00:36:38.000 --> 00:36:40.360
especially if it's a tough, you know, tournament, let's call

670
00:36:40.400 --> 00:36:42.760
it like Sunday pins. You're gonna know where those are.

671
00:36:43.000 --> 00:36:46.000
Map it out or do some scenarios. And therefore, before

672
00:36:46.039 --> 00:36:49.000
you go there, you've done this dry round with all

673
00:36:49.039 --> 00:36:52.679
of the unique characteristics of your shots and the unique

674
00:36:52.679 --> 00:36:55.320
hole layout and figure out what that looks like. And

675
00:36:55.360 --> 00:36:58.880
so we also have a bunch of average golfers going

676
00:36:58.920 --> 00:37:02.039
to resort courses or nice country clubs that they love

677
00:37:02.119 --> 00:37:03.440
doing this because they don't want to go to a

678
00:37:03.440 --> 00:37:06.119
country club they've never seen before, and so this one

679
00:37:06.159 --> 00:37:08.719
gives them a little bit of ease walking up to

680
00:37:08.760 --> 00:37:12.480
that first t. And so that's you know, our hope

681
00:37:12.519 --> 00:37:14.440
is that you know, there's going to be encourse users,

682
00:37:14.599 --> 00:37:18.199
there's gonna be off course users, and so you know,

683
00:37:18.320 --> 00:37:20.440
but there are folks that you don't want to use

684
00:37:20.440 --> 00:37:24.159
phones or whatnot. So you totally get that, and that's

685
00:37:24.920 --> 00:37:27.559
a market that we're thinking about in the future.

686
00:37:28.480 --> 00:37:32.159
Wow, all right, let's do this here. Let's wrap this

687
00:37:32.239 --> 00:37:36.920
with this. Uh walk me through. We're about to play

688
00:37:37.039 --> 00:37:41.840
number six at mythical golf course. Yeah, okay, and number

689
00:37:41.840 --> 00:37:46.400
six is a dog leg par four. Yeap, walk me

690
00:37:46.480 --> 00:37:50.519
through t to putting in the hole. How you're going

691
00:37:50.559 --> 00:37:53.679
to use the app for every shot on this par four.

692
00:37:53.800 --> 00:37:56.559
So let's say you're going to par the hole, you know,

693
00:37:56.960 --> 00:38:01.920
but walk me through using shots since app how to

694
00:38:01.920 --> 00:38:03.360
play that hole with yep.

695
00:38:03.679 --> 00:38:08.360
Yeah, So we'll say dog leg left and you hit

696
00:38:08.360 --> 00:38:12.039
a fade, and so you know you already have all

697
00:38:12.079 --> 00:38:15.800
we already have all that information in there. So when

698
00:38:15.840 --> 00:38:17.679
you go to the next so you're coming off whole

699
00:38:17.760 --> 00:38:21.239
number five, you'll click next hole. And so we'll place

700
00:38:21.320 --> 00:38:23.960
the starting point at the tees you selected. So we'll

701
00:38:23.960 --> 00:38:26.559
say you're playing the blue teas and so you know,

702
00:38:26.639 --> 00:38:29.480
let's say you're in the cart, so you can first

703
00:38:29.519 --> 00:38:33.079
look to see is the layout of the hole and

704
00:38:33.119 --> 00:38:36.320
we call them polygons. You'll see there's these colored polygons.

705
00:38:36.679 --> 00:38:39.880
Are the trees represented accurately? Is the fairway in the

706
00:38:39.960 --> 00:38:42.280
right spot and in the green do we have to

707
00:38:42.360 --> 00:38:46.239
drop out of bounce? And so we'll assume that you've

708
00:38:46.280 --> 00:38:50.280
done this before in round planner and everything is mapped

709
00:38:50.280 --> 00:38:53.119
out correctly. And so you'll be in your cart and

710
00:38:53.159 --> 00:38:56.519
you'll press the shot sense button. Takes between one to

711
00:38:56.559 --> 00:38:59.440
three seconds, and then it will give you where your

712
00:38:59.440 --> 00:39:02.880
dispersion oval is and then a blinking red dot that

713
00:39:02.960 --> 00:39:05.840
says your optimal aim point. And we talked about it's

714
00:39:05.840 --> 00:39:08.360
a dog leg left and you hit a fade. Well,

715
00:39:08.400 --> 00:39:10.920
this isn't a great hole. For us, And so it's

716
00:39:10.960 --> 00:39:13.719
going to try and figure out what's the best spot

717
00:39:13.760 --> 00:39:16.079
given you know, and let's assume there's trees, you know,

718
00:39:16.119 --> 00:39:17.639
for the dog leg, and it's not just that you

719
00:39:17.760 --> 00:39:21.079
cut through. If there's trees on the left, we obviously

720
00:39:21.079 --> 00:39:23.519
can't go through those trees. So we're gonna try and

721
00:39:23.559 --> 00:39:27.159
find that optimal spot that given your fade, where there's

722
00:39:27.159 --> 00:39:30.840
some comfortable margin. Then we're gonna put the dispersion oval

723
00:39:30.880 --> 00:39:33.280
there trying to figure it out. And it may say

724
00:39:33.920 --> 00:39:39.119
three wood one or two thirty five and give you

725
00:39:39.119 --> 00:39:41.199
the blinking dot which is going to say, you know,

726
00:39:41.599 --> 00:39:43.679
right center of the fairway, which is your aim point.

727
00:39:44.199 --> 00:39:46.719
You're then going to go grab your three wood. You'll

728
00:39:46.760 --> 00:39:48.440
put your phone in your pocket or in the cart,

729
00:39:48.440 --> 00:39:50.639
wherever you want to do that. You'll go hit the shot.

730
00:39:51.119 --> 00:39:54.559
Hopefully you hit it close to where you're going. You'll

731
00:39:54.559 --> 00:39:57.519
get up to the next one. You'll then if you

732
00:39:57.519 --> 00:39:59.719
have a pin sheet you can move it because of that,

733
00:40:00.119 --> 00:40:02.119
or if you know where the pin is you can

734
00:40:02.159 --> 00:40:05.760
move it. You take your phone out, move the pin

735
00:40:05.840 --> 00:40:08.719
to that location. Then you press the shot sense button

736
00:40:08.719 --> 00:40:12.480
again and it's going to say bam, you're one forty three.

737
00:40:13.079 --> 00:40:15.800
It's going to be a nine iron, and your specific

738
00:40:15.840 --> 00:40:18.559
aim point with the pin on the right and given

739
00:40:18.599 --> 00:40:21.039
its shape is going to be maybe center of the

740
00:40:21.039 --> 00:40:23.760
green or left center of the green. And then you're

741
00:40:23.800 --> 00:40:25.719
going to put your phone in your pocket. You're going

742
00:40:25.760 --> 00:40:29.719
to execute that shot Putting, we don't do anything, and

743
00:40:29.800 --> 00:40:33.199
so after the hole is when you do scorecards. We

744
00:40:33.880 --> 00:40:36.800
track your your GPS breadcrumbs is what we call them,

745
00:40:37.079 --> 00:40:39.119
to show you where you went or walked. And then

746
00:40:39.159 --> 00:40:41.480
if you want to do shot tracking afterwards, you know

747
00:40:41.519 --> 00:40:44.679
you can place the pins and we age you because

748
00:40:44.679 --> 00:40:47.360
we know where you pressed the shot sense button. We

749
00:40:47.440 --> 00:40:50.679
can tell you like, here's where you were. Just confirm this,

750
00:40:51.119 --> 00:40:53.159
and so that's kind of the flow of a hole

751
00:40:53.519 --> 00:40:55.559
at the t press the shot sense button, get the

752
00:40:55.599 --> 00:40:58.960
optimal strategy, Execute, go to your next shot, press the

753
00:40:58.960 --> 00:41:02.119
shot Sense button, execute, and then you know, finish the

754
00:41:02.159 --> 00:41:03.840
hole and walk away with our car.

755
00:41:04.719 --> 00:41:10.320
And if when you review the round afterwards, there's all

756
00:41:10.360 --> 00:41:13.840
this data, can you walk through every hole and say, no, no, no,

757
00:41:13.840 --> 00:41:15.920
I didn't hit that club there, I hit it from

758
00:41:15.920 --> 00:41:18.840
over here with this can you edit and make changes

759
00:41:18.880 --> 00:41:19.239
to it.

760
00:41:19.719 --> 00:41:22.880
So after each hole you can place the pins to

761
00:41:23.000 --> 00:41:24.360
say this is where I was.

762
00:41:24.639 --> 00:41:28.320
Can you do a post round, post a post.

763
00:41:28.079 --> 00:41:33.599
Shot post round. You you could do a workerund and

764
00:41:33.639 --> 00:41:35.800
do a post round, but maybe, as you're thinking about it,

765
00:41:35.920 --> 00:41:39.159
not like a full feature, to say, the round is done,

766
00:41:39.239 --> 00:41:42.400
here's my scorecard, let's do it afterwards. What you could

767
00:41:42.480 --> 00:41:45.039
do is fill out all of your scores for each

768
00:41:45.079 --> 00:41:49.199
hole and then at the very end place it. But

769
00:41:49.559 --> 00:41:52.440
not exactly kind of how you're thinking about it, Yeah.

770
00:41:52.239 --> 00:41:55.239
Because sometimes I just forget to pull out my phone. Right,

771
00:41:55.360 --> 00:41:58.039
I'm just not accustomed to it to the point where,

772
00:41:58.239 --> 00:42:02.599
you know, I walk the golf course and I now

773
00:42:02.840 --> 00:42:10.159
use an electric caddy to carry my bag. Right the

774
00:42:10.239 --> 00:42:13.920
last couple of rounds, I get into a conversation with

775
00:42:14.119 --> 00:42:16.280
one of them. We're playing partners, and all of a sudden,

776
00:42:16.320 --> 00:42:17.760
it's like, where's my car?

777
00:42:18.639 --> 00:42:19.239
I found it?

778
00:42:19.719 --> 00:42:21.960
I found it three inches deep in the mud. The

779
00:42:22.000 --> 00:42:24.440
other day it's like all the way on the other

780
00:42:24.559 --> 00:42:26.239
side of the green. It's like, oh my god, it

781
00:42:26.280 --> 00:42:28.519
took us a while. Of fine, it was terrible, But

782
00:42:29.199 --> 00:42:32.320
I don't always My point is, I don't always remember

783
00:42:32.440 --> 00:42:34.800
to enter and I would like to be able to,

784
00:42:34.840 --> 00:42:38.039
you know, like when I'm sitting at home after the round. Go, yeah,

785
00:42:38.079 --> 00:42:40.360
you know, I want to make these adjustments here and

786
00:42:40.400 --> 00:42:42.039
then look at all my statistics.

787
00:42:42.519 --> 00:42:46.400
Yeah, it's not available at this point, not available, but good,

788
00:42:46.679 --> 00:42:49.039
good feedback point. Not not super difficult to do.

789
00:42:49.519 --> 00:42:54.159
Oh great, great, available for iOS and Android, just for iOS,

790
00:42:54.599 --> 00:42:56.119
just for iOS at this point.

791
00:42:56.360 --> 00:42:58.159
Free, Yep, it's free.

792
00:42:58.480 --> 00:43:00.840
Any in app charges, Nope.

793
00:43:00.639 --> 00:43:04.480
No in app charges. We have some some big things

794
00:43:04.960 --> 00:43:07.400
in the works now, and that's kind of where the

795
00:43:07.519 --> 00:43:11.679
monetization strategy comes from. That's right. Gee, how'd you know? That?

796
00:43:11.760 --> 00:43:13.920
Was my next question. If you're giving it away for

797
00:43:14.000 --> 00:43:18.400
free and there's no in app charges, what's your revenue

798
00:43:18.440 --> 00:43:19.000
stream on this?

799
00:43:19.079 --> 00:43:21.320
How are you going to sustain this one? Because it's

800
00:43:21.320 --> 00:43:24.320
a great idea. Yeah, yeah, so so right now totally free.

801
00:43:24.960 --> 00:43:27.599
What we're building next, we're pretty excited about.

802
00:43:28.039 --> 00:43:28.159
Uh.

803
00:43:28.440 --> 00:43:30.960
And that's where kind of the monestation piece comes from.

804
00:43:31.480 --> 00:43:34.840
And we you know, for for an in app GPS

805
00:43:34.840 --> 00:43:37.519
like what we have right now, we think you know

806
00:43:37.519 --> 00:43:40.480
that the average golfers playing what three times a month,

807
00:43:41.599 --> 00:43:44.320
you know, to charge seven eight dollars for a plays

808
00:43:44.440 --> 00:43:47.800
like distance and here's the wind direction. We just don't

809
00:43:47.880 --> 00:43:51.320
we just don't think that's super helpful. We think there's

810
00:43:52.199 --> 00:43:55.360
different ways and more sustainable ways to deliver value to them,

811
00:43:55.800 --> 00:43:58.519
and therefore, you know we'll be able to you know,

812
00:43:58.719 --> 00:44:03.000
get some return from that perspective. So yeah, free version

813
00:44:03.039 --> 00:44:05.199
one free and then as we you know, build everything

814
00:44:05.239 --> 00:44:09.039
out coming up, that's where we focus on the monetization.

815
00:44:09.199 --> 00:44:12.360
And people can learn more online at.

816
00:44:12.440 --> 00:44:16.039
Yep, yeah, at shotsnscolf dot com or Instagram. I think

817
00:44:16.039 --> 00:44:18.400
our handle is shot suns Golf as well.

818
00:44:19.159 --> 00:44:23.119
Excellent. Well, I'm fascinated. I appreciate you reaching out and

819
00:44:23.159 --> 00:44:28.360
sharing this with me. Strokes gained strategy. I love that concept.

820
00:44:28.880 --> 00:44:31.000
I mean, you know, it's like, get this in your

821
00:44:31.039 --> 00:44:37.159
head that you know there's ways to play golf smarter.

822
00:44:37.400 --> 00:44:40.840
Oh my god, I really just say that. You know

823
00:44:40.920 --> 00:44:44.320
it's supposed to get you to say that. So anyway, Brent,

824
00:44:44.400 --> 00:44:46.880
thank you so much for sharing this with us, and

825
00:44:47.000 --> 00:44:47.960
good luck with this one.

826
00:44:48.400 --> 00:44:49.519
Yep, thanks much, Fred