Sept. 2, 2025

The Future of Indoor Golf: Home Simulators & TGL with Ben Helmrath

The Future of Indoor Golf: Home Simulators & TGL with Ben Helmrath
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Season 20

GS#1015 September 2, 2025. This week we speak with Ben Helmrath, VP PGA Tour Superstores, and "caddie" for the TGL Champion Atlanta Drive about the exciting developments in golf, particularly focusing on the rise of golf simulators. Ben shares insights into the partnership with the PGA Tour, the growth of golf retail, and the evolution of golf experiences, especially during the pandemic. He recounts his firsthand experiences with TGL at SoFi Stadium and his strategic role during matches, highlighting the innovative approach to golf that TGL represents. The conversation wraps up with a look ahead to the future of TGL and the excitement surrounding its second season. Other topics with Ben include the evolution of indoor golf, offering practical advice for setting up a home golf simulator. The discussion also covers technological innovations in golf simulators, and the importance of creating family-friendly experiences. Helmrath highlights the affordability and accessibility of modern golf technology, making it easier for families to engage with the sport.

This episode is brought to you by BreakfastBalls.Golf. Visit BreakfastBalls.Golf for the best quality and pricing on premium used golf balls. Find your favorite brand at half the price of new balls!  Use GOLFSMARTER at checkout for 20% off your order!
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WEBVTT

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Hello. I'm Jack Smiley Jr.

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From San Juan Gista, California.

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I played golf at San Juan Oaks. Hi.

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This is Thomas Dallas from Bradenton, Florida, and I play

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at IMG Golf Course. This is Golf Smarter episode number

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one one five Insider Baseball thread. I may or may

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not have asked Charlie when we played Tiger if I

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could give him the closer signal when he's sitting in

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the box and see if he would come out and

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put against his dad. And we beat him, but he

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didn't want to put his dad to shame on ESPN.

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But I mean, you think about how amazing of a format,

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like even what the Father Son PNC is. There's so

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many of these type of events that Tgl's format and

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the style of play could lend itself to. The shot

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clock was fun like if you're in the stadium, everybody's chanting,

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like in a basketball game when there was ten seconds left,

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everybody's running around trying to get the crowd riled up.

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It feels like the first he at the Ryder Cup

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for almost two hours. I mean, you can be last.

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There was no signs held up that says please be

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quiet or we're t and off. When we played New York,

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I swear they flew down Long Island into a fans

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section and they had no problem bringing the Bethpage Black

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noise to us at TGL. It riled our guys up

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and made it so much fun.

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Expanding the future of indoor golf, home simulators and TGL

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with Ben Helmraff. This is Golf Smarter, sharing stories, tips

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and insights from great golf minds to help you lower

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your score and raise your golf IQ. Here's your host,

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Fred Green. Welcome to the Golf Smarter Podcast. Ben.

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Hey, Fred, how's it going.

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It's going great today, and this is going to be

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a fun conversation because we're talking about something that kind

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of happened a while ago, but we're waiting fingers crossed

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in great anticipation for another season of TG and that's

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part of what we're going to talk about with you

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today because you have an important role in the retail world.

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To introduce yourself in that.

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Yeah, so, I I work for PGA Tour Superstore, the

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leading golf retailer. We are in almost thirty states and growing.

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So for those not familiar with us, we are are

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the kind of official retail partner of the PGA Tour.

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So super excited that in that realm, I oversee our

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hard goods, all things clubs, accessories, basically anything related to golf,

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non apparel and footwear, and that includes a lot of

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a lot of the growth categories I think we're going

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to talk about, like simulation and you know, speaking of

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TGL golf. So really excited and really excited to be

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on today to talk about it.

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What does it mean exactly that your official partner of

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the PGA Tour.

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Yeah, so we have a licensee partnership with the tour.

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So as you see on our our doors and on

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everything we've we've got the PGA Tour name associated with us,

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which really hope you know it. Ultimately it creates trust

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for the customer. It showcases that were the primary spot

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that the tour trust to carry any and all things

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carried or played on tours. So that's what that's kind

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of what I mean my term partnership.

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Yeah, I understand, Okay, which is pretty awesome to have

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that association, but what does that How does that separate

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you from like Worldwide Golf that has bought every retail

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outlet of everything in golf all over the country. How

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does it separate you as far as do you carry

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products that are associated with a tour that you can't

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find in other retailers.

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Not necessarily we have something that are specific to us,

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but we actually kind of stay out of the call

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it for lack of a better word, owned band. We

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want to carry what is played on tour. We want

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the best product in the store. There are some things

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that we carry that others don't for whatever reason. That

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may be some of that actually being in some of

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the simulation space some of the other areas. You know,

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our big differentiator you're asking for it is we have

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a very large format store, whereas a lot of our

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competition tends to be smaller. Our average store is probably

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around thirty five thirty eight thousand square feet. Oh wow,

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I would think more like a Dick Sporting Goods versus

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some of the other golf retailers that are in the

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specialty space are more like a you know, eight to

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twelve thousand square foot smaller retail box. So it allows

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us to carry the broadest assortment in golf and really

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be able to capitalize on all segments.

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So interesting, So I'm in northern California. I've seen one

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PGA superstore in an airport, huh, you know, and it

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was like it was great because there was a bought

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a great shut from there. It was on sale and

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I still wear it and about it years ago. And

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then the closest outlet or the closest store to me

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in northern California is about an hour away. It's in

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the East Bay and Dublin, California.

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Yeah, so the retail and airport is actually not us

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really license seed partner of the tour.

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That's a PGA store.

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Yeah, I think it's PGA Tour Shop. So it's a partner.

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But we are in Dublin. We're also in Cooper, Tino

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and East Palo Alto, so hopefully any one of those

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three and for all the things you might not want

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to drive an hour for, we have a broader assortment online,

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so promise we will fill any and all of your

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golf needs. Frets.

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So ah, the Internet saved so many retailers and knock

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so many out, so let's see your function. There is

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everything other than retail hard good stuff. But we're going

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to really talk about in homes simulators today, and it

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seems with TGL and maybe I missed something before that,

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but in home simulator and simulator golf, virtual golf, let's

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call it golf. I still see it as golf. Virtual

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golf is a video game, but golf simulators, and that

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seems to really be growing.

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Yeah, I mean it's been booming well before TG I

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think it really took off. COVID helped a lot. Yeah,

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but you know, over the last five years, the landscape

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of golf has completely changed. We brought a lot of

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new people into the game. I think with that, the

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evolution of the format of golf kind of had to

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or needed to change a bit as you bring more

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non maybe traditional golfers into the game to play it.

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And not only that, access has become harder, right, I

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mean in late twenty and early twenty one, when most

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other activities were shut down or golf courses it was

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tough to get tea times. So you saw a push

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into kind of the off course realm, whether it was

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a top golf or a simulator company. And then quickly

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I think people realized, you know, to get out on

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a Saturday and play and leave your family or whatever

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it might be, you have to drive to and from

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your warm up session, maybe a nineteenth whole visit afterwards.

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Next thing you know, you're out for seven hours to

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get through the round. And in the simulator world, you

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and I are playing eighteen holes at Pebble Beach in

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whatever cold city we might be wishing we were at

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Pebble Beach, and we're doing it in sixty to ninety minutes.

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So and you're teeing off at eight pm, exactly right.

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And let's not forget that.

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That's exactly right. So I mean, any climate, anytime, anything,

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you don't have to wait on the tea time, there's

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nobody in front of you playing slow, So all of

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that aspect. I love how you called it out. It's

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not virtual golf, it's golf. It's just golf in a

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different sense. And we're really bulow it. We're really hoping

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that it continues to grow. It was crazy talking to

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one of our vendor partners who helps with junior clubs

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and kind of the growth of the game. And there

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was actually a kid that played in one of the

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tournaments that is now going on a D one scholarship

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and had never played an off course round before he

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got to one of the championship tournaments. So the whole

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experience that this kid had in golf was in a

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virtual world. So you know that whole evolution of the

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game is only growing. It helps bring kids in. There's

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an easier way to play. You don't have that, you know.

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It's funny. Everybody's got the first t envy of wanting

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the newest product and everything else. But there's also that

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fear if you're new to the game and you don't

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know that the rules of the game and all the

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different ways it works. There's also that fear side of

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it going to the first team of it. Am I

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gonna do something wrong? Am I going to embarrass myself?

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I really shouldn't be out here, I don't want to play.

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All of that goes away when you're in your basement,

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playing in the comfort of your own home. So we're

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really bullish on and really excited to spanded.

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I need to back up about this kid who went

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from off course golf as you call it, or simulator golf,

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to playing where.

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I'm not sure I just totally but it's wait.

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He must have been shocked when he had to hit

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a ball that was below his feet or even above

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his feet or he had to putt I mean, wait what, Yeah,

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it doesn't make any sense. I'm sorry.

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Yeah, those parts are crazy to think about. But I

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mean you got to also think how many the evolution

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of how good those products are, you know, every in

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and out of your swing, swing path, spin rates, all

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those things that there are probably a fair number of

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kids fifteen twenty years ago that played incredible D one

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schools that maybe never even had access to those numbers.

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It was all absolutely so like that aspect of it

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is unbelievable fast we've evolved.

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Yeah, no, no, it's it's true that you can with

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the proper tools, you can learn a lot about your

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swing before you ever get to a golf course. But again,

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hitting balls, and we reiterate this so often on this show.

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Hitting golf balls and playing golf are two completely different things.

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Yes, absolutely, yeah, he agrees.

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So let's talk a little bit more. I want to

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go into more of your first reaction when you walked

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into SOFI and saw the TGL setup.

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It was wild the day that I first so I'd

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been a part of kind of the inner workings with

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tglsins middle of twenty twenty two, and it had kind

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of been a little bit of a dream come true.

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So it was late twenty three. We were down at

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Universal Studios. They had essentially a smaller format of the

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screen where they were doing all the test runs and

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figuring out the competition and the technology, and getting to

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go down there already kind of blew your mind a

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bit just seeing them. I think at the time that

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screen was thirty feet by forty feet or something, right,

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I mean it's still massive, but you didn't have anything

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other than that. But still it just it blew your

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mind to seek off plate in that kind of setting,

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that kind of environment, and then transition. It was November

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of twenty four and I actually went down the day

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that we had Justin and Pat come in for the

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first time. And and Thomas and Patrick can'tle a so

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they were two players actually to walk in and hit

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a ball in so far, so we were all there

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the same same time. And you walk in, you turn

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that corner and you just see a I mean a screen.

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I think it's bigger than an Imax screen, and it

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just I don't know, Fred, if you have the chance

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to go down or not, but I mean it just

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takes you away. It takes your breath away, you're it

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just it was mind boggling to see.

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Well, if that's an invitation, I'm coming.

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Absolutely, absolutely, but it it was unbelievable. So and then

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even just over the progression from November until the first week,

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and you just saw the stadium come together more time,

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the guys got to have in their practicing the green

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getting to stand on it and rotate on it. It

225
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just the technological feat that happened to make that facility

226
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come to life was are not one of the coolest

227
00:12:18.960 --> 00:12:20.399
things to get to see and experience.

228
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And you got involved with the Atlanta team mainly because

229
00:12:31.639 --> 00:12:41.279
well TGA Superstores PGA Superstores and the Atlanta TGL team,

230
00:12:41.320 --> 00:12:46.720
the Atlanta Drive are owned both by the same person

231
00:12:46.759 --> 00:12:51.360
who also is the co founder of Home Depot, Arthur Blank. Yes, right,

232
00:12:52.200 --> 00:12:55.360
So I guess that's your connection to get to the

233
00:12:55.399 --> 00:13:01.320
Atlanta team. Is the parent company owner owns everything. And

234
00:13:02.000 --> 00:13:07.200
what was your involvement during TGL. Am I saying it right?

235
00:13:07.279 --> 00:13:11.679
Or am I saying PGL TGL like blanking out here?

236
00:13:12.799 --> 00:13:17.000
So your involvement with TGL and the Atlanta team, what

237
00:13:17.120 --> 00:13:19.320
did you get to do? How close did you get

238
00:13:19.320 --> 00:13:19.759
to the action?

239
00:13:20.799 --> 00:13:25.080
Yeah? So I mean starting back in twenty two. You know,

240
00:13:25.200 --> 00:13:27.840
mister Blank is very bullish on the game of golf,

241
00:13:28.320 --> 00:13:30.519
very bullish on the growth that exists within the game

242
00:13:30.559 --> 00:13:33.960
of golf, and got excited by the opportunity to be

243
00:13:34.039 --> 00:13:37.799
involved in this new age golf league. So we got

244
00:13:37.840 --> 00:13:40.840
to work on just looking at was it right, was

245
00:13:40.879 --> 00:13:43.480
it the right opportunity, what it was going to look like,

246
00:13:43.600 --> 00:13:47.840
kind of on the investment side. Post investment, then it

247
00:13:47.879 --> 00:13:51.919
really turned into starting to work through all the actual

248
00:13:51.960 --> 00:13:55.919
creation of the team, what it would be called, everything

249
00:13:55.919 --> 00:13:58.399
from like logos, colors, everything we kind of did to

250
00:13:58.440 --> 00:14:03.480
design Atlanta Dry and then with that it was kind

251
00:14:03.480 --> 00:14:05.639
of me for a while there as a point person,

252
00:14:05.639 --> 00:14:09.279
if you will, between the team and the league, so

253
00:14:10.200 --> 00:14:13.559
helping just kind of create the original rules, the cadence

254
00:14:13.559 --> 00:14:15.279
of how everything happens. I mean, we were flying a

255
00:14:15.320 --> 00:14:17.320
plane while building it. At the same time. We didn't

256
00:14:17.320 --> 00:14:20.720
have wheels, we didn't have wings, Like we're just off

257
00:14:20.759 --> 00:14:24.519
and and and hoping it works. And so it was fun.

258
00:14:24.559 --> 00:14:26.120
I mean it was a startup, right, So.

259
00:14:27.720 --> 00:14:29.759
We have you ever been involved in anything like that

260
00:14:29.799 --> 00:14:30.759
before as a startup?

261
00:14:31.399 --> 00:14:32.279
No, nothing like that?

262
00:14:32.759 --> 00:14:35.639
Yeah, right, Okay, soup you.

263
00:14:35.600 --> 00:14:37.440
Know, it was a wild ride. So we got to

264
00:14:37.519 --> 00:14:42.240
experience kind of everything, I mean everything from the first

265
00:14:42.279 --> 00:14:44.159
pass of how we were going to do rosters, to

266
00:14:44.279 --> 00:14:47.159
then some of the inner workings of some of the

267
00:14:47.200 --> 00:14:50.960
players leaving because they they went over to another tour

268
00:14:51.039 --> 00:14:53.320
and then having to figure out what players were going

269
00:14:53.399 --> 00:14:56.639
to backfill, and then the the issue with the generator

270
00:14:56.679 --> 00:14:59.200
and the bubble going down, and the delay of the

271
00:14:59.279 --> 00:15:02.720
league a year and just all the different stuff that

272
00:15:02.799 --> 00:15:04.200
kind of happened was a while.

273
00:15:04.279 --> 00:15:07.039
Wait, what do you mean the bubble went down?

274
00:15:07.879 --> 00:15:12.159
So the original TGL structure was think it was actually

275
00:15:12.159 --> 00:15:14.799
designed after the Miami Dolphins practice facilities, so it was

276
00:15:15.360 --> 00:15:17.600
like they call those sports bubbles, more of a soft

277
00:15:17.600 --> 00:15:22.039
top arena. And the league was supposed to actually launch

278
00:15:22.039 --> 00:15:25.519
in January of twenty four, but November of twenty three,

279
00:15:25.720 --> 00:15:29.399
there was a huge storm that went through and struck

280
00:15:29.519 --> 00:15:32.039
two of the generators that were powering as they were

281
00:15:32.039 --> 00:15:36.720
still doing construction, and part of the salt bubble, I guess,

282
00:15:36.720 --> 00:15:39.000
for lack of a word, deflating on one of them

283
00:15:39.039 --> 00:15:43.360
metal joys and popped it and the whole thing collapsed.

284
00:15:43.840 --> 00:15:46.159
So that was why the league actually got delayed a year.

285
00:15:47.159 --> 00:15:49.679
Isn't that the same storm that wiped out the Tampa

286
00:15:49.960 --> 00:15:50.879
Bay Rays.

287
00:15:51.159 --> 00:15:54.559
I think yeah, it might actually the same storm. I

288
00:15:54.559 --> 00:15:56.919
don't remember the timing, but it was. Yeah, it was

289
00:15:56.919 --> 00:15:58.080
in early November.

290
00:15:58.240 --> 00:16:06.000
Wow. Wow Okay, And then during TGL itself on the broadcast,

291
00:16:06.519 --> 00:16:09.559
you were right there with the Atlanta team.

292
00:16:09.960 --> 00:16:12.240
I was. I was on the I guess you'd call

293
00:16:12.279 --> 00:16:13.879
it field to play with them.

294
00:16:13.960 --> 00:16:18.039
So on the course, yes, on the.

295
00:16:19.840 --> 00:16:22.159
The three of us, the three of the players and

296
00:16:22.240 --> 00:16:24.519
myself were down there for each match.

297
00:16:24.919 --> 00:16:27.279
And what were you doing there with them?

298
00:16:27.919 --> 00:16:32.360
Specifically on match nights? I kind of helped orchestrate and

299
00:16:32.440 --> 00:16:34.360
run more of the strategic side of how we're going

300
00:16:34.399 --> 00:16:39.679
to approach things, So manage the actual physical screen for one,

301
00:16:39.840 --> 00:16:42.279
So basically, you know, in the simulator world, you aim

302
00:16:42.320 --> 00:16:45.759
where you want to go, you actually move the point

303
00:16:45.759 --> 00:16:48.320
of aim. You're able to look at if they had

304
00:16:48.360 --> 00:16:50.279
a question of how far is the carry to that

305
00:16:50.320 --> 00:16:52.480
bunk or how far? So it was kind of like

306
00:16:52.519 --> 00:16:54.879
we called it the digital caddy. So think kind of

307
00:16:54.919 --> 00:16:57.440
in that mindset to be able to have a massive

308
00:16:57.519 --> 00:17:01.039
Yardist book in the in the digital world. So running

309
00:17:01.080 --> 00:17:05.240
that and then working with the guys on helping set

310
00:17:05.240 --> 00:17:07.440
what order they were going to play, kind of mapped

311
00:17:07.440 --> 00:17:09.519
out the holes of hey, Billy, we're not going to

312
00:17:09.599 --> 00:17:11.880
hit driver here, We're going to play out to the right.

313
00:17:12.000 --> 00:17:14.480
That sets justin up for a good seven iron, like

314
00:17:14.960 --> 00:17:18.039
just almost like mapping out the strategy behind how we

315
00:17:18.039 --> 00:17:21.200
were going to approach it. So works closely with them

316
00:17:21.200 --> 00:17:23.319
and all that. So honestly, my goal was I just

317
00:17:23.359 --> 00:17:25.519
wanted them to show up and focus on hitting the

318
00:17:25.599 --> 00:17:29.279
best shots and not have to overthink any of that stuff.

319
00:17:29.400 --> 00:17:31.039
Let that all be to me and we'll send it

320
00:17:31.039 --> 00:17:31.400
all up.

321
00:17:31.759 --> 00:17:35.519
How familiar with were you with each of their games

322
00:17:35.640 --> 00:17:40.400
on an en course play that you were able to

323
00:17:41.799 --> 00:17:46.519
assist in what decisions are being made strategically. Yeah, you

324
00:17:46.559 --> 00:17:49.559
were a caddy, right, Basically you were a caddy without

325
00:17:49.559 --> 00:17:50.839
having to carry anything.

326
00:17:50.920 --> 00:17:54.279
Lucky you, thank you, But you had to deal with

327
00:17:54.319 --> 00:17:56.599
three people and not one, so I don't know part

328
00:17:56.599 --> 00:18:01.039
of me would argue carrying a bag might be they

329
00:18:01.039 --> 00:18:04.039
were first off, these guys were the greatest. I couldn't

330
00:18:04.039 --> 00:18:05.960
have wanted a better group of four guys on the

331
00:18:05.960 --> 00:18:08.079
team because we did have four, but only three played

332
00:18:08.119 --> 00:18:11.480
in a night. But yeah, I mean I think it

333
00:18:11.559 --> 00:18:15.279
was a combination of thankfully for shot Link now and

334
00:18:15.640 --> 00:18:20.000
getting access easily to kind of a data set of

335
00:18:20.039 --> 00:18:24.240
how and in what ways they play, mirrored with just having

336
00:18:24.240 --> 00:18:27.119
a good communication channel with what's their comfort level on

337
00:18:27.240 --> 00:18:29.720
hitting a cut versus draw, what's their comfort level on

338
00:18:31.559 --> 00:18:34.839
rough shots versus fair way. You know, if it tightened

339
00:18:34.920 --> 00:18:37.759
up closer, do you want a ninety shot from the

340
00:18:37.920 --> 00:18:40.920
rough or a one to fifty from short grass. Just

341
00:18:41.000 --> 00:18:43.039
kind of having some of those notes when we practiced

342
00:18:43.079 --> 00:18:48.440
early on just kind of help streamline the whole process,

343
00:18:48.440 --> 00:18:49.640
if you will. So it's a little bit of a

344
00:18:49.680 --> 00:18:53.680
combination of already just watching them and being huge fans

345
00:18:53.680 --> 00:18:56.559
of them each and every week, plus working directly with

346
00:18:56.640 --> 00:18:58.559
them to get a feel for what they like and

347
00:18:58.599 --> 00:18:59.000
don't like.

348
00:19:00.319 --> 00:19:02.640
Right, who is the most difficult?

349
00:19:03.599 --> 00:19:04.920
None of them? They were all amazing.

350
00:19:05.200 --> 00:19:12.000
Oh come on. So and now that that season is

351
00:19:12.200 --> 00:19:15.440
over and I felt like it was a big success.

352
00:19:15.559 --> 00:19:18.279
I loved watching it. I know that there are a

353
00:19:18.359 --> 00:19:24.960
lot of let's call them old school OG golfers right

354
00:19:26.599 --> 00:19:30.680
that were like discounting it as if it was another

355
00:19:30.839 --> 00:19:34.200
league that was just trying to dig into the PGA

356
00:19:34.319 --> 00:19:39.079
Tour like live. But it really kind of supported what

357
00:19:39.480 --> 00:19:44.640
PGA is doing as opposed to competing with it, and

358
00:19:44.799 --> 00:19:47.039
you know, they complimented. I mean it was clear that

359
00:19:47.079 --> 00:19:49.920
these were Monday and Tuesday nights because those were the

360
00:19:49.960 --> 00:19:52.599
off days for these guys and they lived a lot

361
00:19:52.640 --> 00:19:55.039
of them lived in the area where so far was

362
00:19:55.079 --> 00:19:55.519
set up.

363
00:19:55.599 --> 00:19:57.359
Correct, that's right? Yeah?

364
00:19:58.319 --> 00:20:05.039
Yeah, So how how does everyone feel about season two?

365
00:20:05.519 --> 00:20:07.640
Yeah? I mean I think everybody's bullish, kind of like

366
00:20:07.680 --> 00:20:10.000
you were just hinting at, right. I mean, it is

367
00:20:10.039 --> 00:20:14.000
one of those things where a lot of a lot

368
00:20:14.000 --> 00:20:17.119
of the guys maybe the first match or the first

369
00:20:17.119 --> 00:20:20.920
practice sessions, there was a little bit of it's new. Right.

370
00:20:20.960 --> 00:20:24.200
The way I kind of equated it was, I if

371
00:20:24.240 --> 00:20:29.279
you're playing at API at bay Hill and you had

372
00:20:29.279 --> 00:20:30.759
to go out and play the next week at the

373
00:20:30.759 --> 00:20:33.839
Scottish Open, you got to change the way you play golf.

374
00:20:34.000 --> 00:20:36.319
You're not going to the same type of drive. You're

375
00:20:36.359 --> 00:20:38.680
not going to hit the forty yard shots around the

376
00:20:38.680 --> 00:20:41.079
greens the same. The lies are different, you have to

377
00:20:41.079 --> 00:20:45.400
play the conditions, the wind, the temperature, everything. This was

378
00:20:45.440 --> 00:20:48.920
the exact same situation, and I think maybe some of

379
00:20:48.960 --> 00:20:50.839
the guys at first wanted to say it's the same,

380
00:20:50.880 --> 00:20:52.799
but you have to realize you're indoors, so it's a

381
00:20:52.839 --> 00:20:57.240
controlled environment. There's no wind. The ball flies differently because

382
00:20:57.279 --> 00:21:00.519
the humidity is you know, set in an indoor environment

383
00:21:00.599 --> 00:21:04.359
versus outdoor mornings and afternoon rounds. The humidity changes, so

384
00:21:04.640 --> 00:21:08.279
there's all these different things. And yes, we hit off

385
00:21:08.319 --> 00:21:10.279
a real grass into the screen, but it was hitting

386
00:21:10.319 --> 00:21:12.440
off of turf around the greens, So some of the

387
00:21:12.519 --> 00:21:16.440
guys maybe hit the same that low spinning webshot, but

388
00:21:16.559 --> 00:21:20.480
if that ball lands in turf, it interacts differently than

389
00:21:20.480 --> 00:21:24.480
if it lands on you know, bed grass or something.

390
00:21:24.559 --> 00:21:27.920
So there was just an adoption that needed to happen

391
00:21:27.920 --> 00:21:30.359
as they realized that it was technically a little bit

392
00:21:30.359 --> 00:21:34.119
of a different game, a different format, And once that happened,

393
00:21:34.640 --> 00:21:38.440
everybody started playing their best, and I think it really

394
00:21:38.640 --> 00:21:40.960
I think after the first couple of weeks, everybody would

395
00:21:40.960 --> 00:21:44.160
agree that competition got really, really tight, because now you're

396
00:21:44.160 --> 00:21:45.839
just seeing the best players in the world have fun

397
00:21:45.880 --> 00:21:49.799
and want to beat each other. And it was in person.

398
00:21:49.839 --> 00:21:51.400
I got to tell you, like, you're standing with the

399
00:21:51.440 --> 00:21:54.440
guys on the side, and I'll just say they were

400
00:21:54.559 --> 00:21:57.640
very competitive and they definitely wanted to win. So I

401
00:21:57.680 --> 00:22:01.079
think carrying that into season two is is only exciting

402
00:22:02.039 --> 00:22:03.880
or super bullish on all of it.

403
00:22:10.640 --> 00:22:15.720
I have grand visions for TGL. I see co ed teams.

404
00:22:16.519 --> 00:22:20.880
I see LPGA versus LPGA. I see LPGA versus PGA.

405
00:22:21.519 --> 00:22:26.200
I would love to see PGA versus live, right, I

406
00:22:26.240 --> 00:22:28.799
think that this doesn't have to be a once a year,

407
00:22:28.960 --> 00:22:32.839
couple of week situation. But I'm not involved in the

408
00:22:32.839 --> 00:22:36.319
decision making at all my senses. You're not involved in

409
00:22:36.359 --> 00:22:40.279
the decision making, but you're on the inside hearing the conversations.

410
00:22:40.640 --> 00:22:42.440
I think that's that's probably fair.

411
00:22:44.359 --> 00:22:46.319
So what's going on in the conversations?

412
00:22:46.359 --> 00:22:49.440
But come on, man, I mean, I think I think

413
00:22:49.440 --> 00:22:51.880
there's definitely an opportunity to expand. I you know, I

414
00:22:52.359 --> 00:22:55.400
think everybody would love to see a way to incorporate

415
00:22:55.480 --> 00:22:59.200
the female golfer into this environment. It's the LPGA is

416
00:22:59.240 --> 00:23:02.720
doing nothing but growing. The women that play in that

417
00:23:02.920 --> 00:23:04.799
are as good, if not better than a lot of

418
00:23:04.799 --> 00:23:08.319
the guys, and unfortunately they just haven't always gotten the eyeballs.

419
00:23:08.359 --> 00:23:12.960
And the more people are watching, you watch Nelly play golf,

420
00:23:13.000 --> 00:23:15.319
and I don't care what I mean, She's just she's

421
00:23:15.359 --> 00:23:18.880
absolutely unbelievable. We'd be crazy to say we wouldn't want

422
00:23:18.880 --> 00:23:21.000
to see or compete in this kind of environment. So

423
00:23:21.960 --> 00:23:24.160
I think we're I think there's definitely a likelihood of

424
00:23:24.160 --> 00:23:27.759
seeing something in the in the future, whether it's you know, mixed,

425
00:23:27.839 --> 00:23:30.519
whether it's just an LPGA league. But even to add

426
00:23:30.559 --> 00:23:33.160
onto what you're saying, Fred, and who knows where this

427
00:23:33.200 --> 00:23:35.079
would go and if it is, But I mean, you're

428
00:23:35.079 --> 00:23:39.119
seeing the creator classics happening anymore now. On PGA Tour events,

429
00:23:39.359 --> 00:23:42.119
you could see the number of celebrities that have grown

430
00:23:42.160 --> 00:23:44.680
to love this game, that have actually invested also in

431
00:23:44.720 --> 00:23:47.160
TGL like Steph Curry and some of these other folks

432
00:23:47.160 --> 00:23:49.799
that have really strong presence in the game of golf.

433
00:23:50.319 --> 00:23:52.799
How do you see that expansion. We've seen that match

434
00:23:52.839 --> 00:23:56.000
format bring NFL players and other people from other sports

435
00:23:56.039 --> 00:23:59.799
leagues to draw interest and grow the game. We had

436
00:24:00.039 --> 00:24:02.480
any of people. There was one night Josh Allen's bachelor

437
00:24:02.519 --> 00:24:05.519
party was down there during one of our matches, and

438
00:24:05.559 --> 00:24:07.960
he and the guys all played after the match was over.

439
00:24:09.839 --> 00:24:12.680
You know, the more you see that kind of interaction,

440
00:24:12.920 --> 00:24:15.440
it makes you excited just to think about the possibilities

441
00:24:15.480 --> 00:24:19.279
of where that format and that stadium can really elevate

442
00:24:19.319 --> 00:24:23.799
the game across more than just the PGA Tour. So yeah,

443
00:24:23.839 --> 00:24:27.599
I mean, I'll say that to me, there's endless opportunities

444
00:24:27.599 --> 00:24:30.319
of where and how they can expand and take this

445
00:24:30.640 --> 00:24:31.839
to help gar the game.

446
00:24:32.440 --> 00:24:38.000
Absolutely, And there's the team aspect of it. You know,

447
00:24:38.039 --> 00:24:40.599
we know how exciting the Ryder Cup is and the

448
00:24:40.720 --> 00:24:43.640
energy of it, but the team aspect of this what

449
00:24:43.920 --> 00:24:47.720
really sucked me in was these guys being miked so

450
00:24:47.839 --> 00:24:50.119
you can hear them giving each other a hard time,

451
00:24:50.680 --> 00:24:52.839
you know, dishing it out. But you could also hear

452
00:24:52.880 --> 00:24:57.839
their strategy as they're playing, which I felt was so

453
00:24:58.079 --> 00:25:01.039
exciting to hear that part. He's made it more fun.

454
00:25:03.960 --> 00:25:07.039
You know. The other thing is like here, clearly Tiger,

455
00:25:07.359 --> 00:25:10.119
who's never going to be able to walk seventy seventy

456
00:25:10.119 --> 00:25:14.119
two holes competitively. Ever, again, we don't think he's always

457
00:25:14.160 --> 00:25:16.880
got magic in his back pocket, but we don't know.

458
00:25:17.279 --> 00:25:20.039
But in a situation like this where he doesn't have

459
00:25:20.119 --> 00:25:22.160
to walk seventy two holes and he can play a

460
00:25:22.160 --> 00:25:26.559
full round, that opens the door to more seniors coming in,

461
00:25:27.200 --> 00:25:30.759
right the Champions Tour, the guys, the older guys coming

462
00:25:30.799 --> 00:25:32.920
in and playing against each other because they don't have

463
00:25:33.000 --> 00:25:36.279
to they don't have to walk that much anymore, less

464
00:25:36.319 --> 00:25:37.160
taxing on him.

465
00:25:37.680 --> 00:25:41.119
Yeah. Absolutely, By the way, anybody that thinks that man,

466
00:25:41.559 --> 00:25:43.400
if he was allowed a cart, I would bet on

467
00:25:43.480 --> 00:25:45.440
him to win again in a big tournament because he's

468
00:25:45.440 --> 00:25:49.559
still I mean to see, I swear he is. He's

469
00:25:49.559 --> 00:25:52.440
got magic in every pocket. To watch how he can

470
00:25:52.480 --> 00:25:54.440
still hit the ball one hundred and eighty miles an hour,

471
00:25:56.720 --> 00:25:58.480
he just blows it. He blows your mind to get

472
00:25:58.480 --> 00:26:01.319
to see it in person. He's just you were right there, Yeah,

473
00:26:01.400 --> 00:26:01.880
he's a bit.

474
00:26:02.319 --> 00:26:05.480
And you're looking at the numbers, hard numbers comparing to

475
00:26:05.519 --> 00:26:08.200
these other guys, and here he is, and you're.

476
00:26:08.079 --> 00:26:11.680
Saying, these guys that are winning on the tour right now,

477
00:26:11.839 --> 00:26:14.599
and he's doing it with you know, obviously maybe the

478
00:26:14.680 --> 00:26:17.359
legs aren't as strong and parts of your body that

479
00:26:17.599 --> 00:26:21.119
you need to generate speed, and he's still out there

480
00:26:21.200 --> 00:26:25.480
just hitting fairways at very very fast speeds. That just

481
00:26:26.039 --> 00:26:29.279
he's unbelievable, he really is. Can only hope he can

482
00:26:29.359 --> 00:26:31.599
figure that magic sauce out that you were talking about

483
00:26:31.599 --> 00:26:33.839
and we get to see him bring twenty nineteen augusta

484
00:26:33.920 --> 00:26:36.400
back to life, because I think everybody in the world

485
00:26:36.440 --> 00:26:37.200
would love to see it.

486
00:26:37.519 --> 00:26:42.359
Yeah, exactly everybody. Well, and then in this conversation thinking about,

487
00:26:42.519 --> 00:26:48.000
oh my gosh, Charlie his son, Oh, let's go teams.

488
00:26:48.079 --> 00:26:50.759
Let's do college teams. Nil is going to allow this. Now,

489
00:26:51.119 --> 00:26:55.200
let's see college teams, the top four college six college

490
00:26:55.200 --> 00:26:58.039
teams compete or eight teams, whatever you have, you know,

491
00:26:58.119 --> 00:27:00.480
compete against each other because they're used to team golf

492
00:27:00.480 --> 00:27:03.079
as it is. Anyway, it's a whole another so you

493
00:27:03.119 --> 00:27:05.400
can do this. All this can be done all year long.

494
00:27:06.160 --> 00:27:09.640
Yeah, okay, Insider Baseball thread. I may or may not

495
00:27:09.680 --> 00:27:12.440
have asked Charlie when we played Tiger if I could

496
00:27:12.440 --> 00:27:14.480
give him the closer signal when he's sitting in the

497
00:27:14.480 --> 00:27:16.599
box and see if he would come out and put

498
00:27:16.640 --> 00:27:19.079
against his dad. And we beat him. But he didn't

499
00:27:19.079 --> 00:27:20.480
want to. He didn't want to put his dad to

500
00:27:20.480 --> 00:27:24.440
shame on ESPN. But we But you're right, I mean nothing.

501
00:27:24.680 --> 00:27:29.240
I mean, you think about how amazing of a format

502
00:27:29.319 --> 00:27:32.000
like even what the father Son PNC is. Oh my god,

503
00:27:32.039 --> 00:27:35.119
there's so many of these type of events that tgl's

504
00:27:35.160 --> 00:27:37.960
format and the style of play could lend itself to

505
00:27:38.440 --> 00:27:42.079
and it's two hours exactly. It's fast format. The shot

506
00:27:42.119 --> 00:27:45.440
clock was fun, like if you're in the stadium, everybody's chanting,

507
00:27:45.519 --> 00:27:48.319
like in a basketball game when there was ten seconds left,

508
00:27:48.480 --> 00:27:50.960
you know our guys, everybody's running around trying to get

509
00:27:51.000 --> 00:27:53.559
the crowd riled up. It feels like the first he

510
00:27:53.680 --> 00:27:55.720
at the Ryder Cup for almost two hours. I mean,

511
00:27:55.759 --> 00:27:58.160
you can be loud. None of the guys care. There

512
00:27:58.200 --> 00:28:00.599
was no like signs held up. That's as please be

513
00:28:00.720 --> 00:28:04.559
quiet when we're tea and off. You've got guys just chanting.

514
00:28:04.599 --> 00:28:07.000
When we played New York, I swear they flew down

515
00:28:07.440 --> 00:28:10.359
Long Island into a fan section and they had no

516
00:28:10.480 --> 00:28:14.480
problem bringing the Bethpage Block noise to us at TGL,

517
00:28:14.720 --> 00:28:17.440
and it was it made it. It riled our guys up.

518
00:28:17.480 --> 00:28:18.559
It made it so much fun.

519
00:28:18.680 --> 00:28:25.960
So yeah, So technologically TGL again introduced the shot clock,

520
00:28:26.079 --> 00:28:30.799
which was pretty great. The shot clock and the pressure

521
00:28:31.200 --> 00:28:34.079
and if I remember, because I watched every single one,

522
00:28:34.119 --> 00:28:37.119
the only shot clock violation I think was just once

523
00:28:37.240 --> 00:28:39.680
or twice and it was both Tiger, right, it was

524
00:28:39.759 --> 00:28:42.559
once and it was and it was Tiger. Yeah. Yeah.

525
00:28:42.599 --> 00:28:45.279
He seemed to have more issues with the technology than

526
00:28:45.279 --> 00:28:49.799
anybody and the old guy. But you know, like Waitte,

527
00:28:50.359 --> 00:28:52.599
my my nine iron doesn't go that far. You know,

528
00:28:52.640 --> 00:28:55.200
he kept doing a couple of those, but dude, you're

529
00:28:55.240 --> 00:28:58.000
hitting off of phony gret well. But when they're hitting

530
00:28:58.079 --> 00:29:07.039
those boxes, yeah, yeah, yeah. So what about other introductions

531
00:29:07.039 --> 00:29:10.079
of technology do you see in the future, because I

532
00:29:10.079 --> 00:29:10.839
have a suggestion.

533
00:29:12.680 --> 00:29:14.880
I'm curious your suggestion before I say anything.

534
00:29:15.240 --> 00:29:16.000
Okay, have a.

535
00:29:15.960 --> 00:29:16.960
Better idea than I do.

536
00:29:17.240 --> 00:29:20.640
No, it's not better, it's just an idea, but I

537
00:29:20.720 --> 00:29:26.920
think there it's hard on TV to follow the ball

538
00:29:27.039 --> 00:29:30.079
once it's hit, especially when they take that weird angle

539
00:29:30.119 --> 00:29:34.200
from the back left corner. But like you, you hear

540
00:29:34.279 --> 00:29:37.279
the ball hit, You kind of hear a pop when

541
00:29:37.279 --> 00:29:39.759
it hits the screen, but you don't see it, and

542
00:29:39.799 --> 00:29:41.960
then all of a sudden, there's like a beat later

543
00:29:42.079 --> 00:29:44.799
and the ball's fly. Now you see a virtual ball flying.

544
00:29:45.960 --> 00:29:51.200
My suggestion would be to have like a sound effect

545
00:29:52.039 --> 00:29:57.960
for when it goes from actual to virtual, like when

546
00:29:58.000 --> 00:30:01.759
the ball hits the screen, to hear a type of

547
00:30:01.799 --> 00:30:05.759
sound right, so that you know, okay, But also there's

548
00:30:05.799 --> 00:30:09.640
a mark on the screen where it hit, because obviously

549
00:30:09.759 --> 00:30:12.160
the driver gonna it's gonna be lower on the screen

550
00:30:12.200 --> 00:30:14.119
and then when they hit a wedge. I mean, this

551
00:30:14.160 --> 00:30:16.920
thing is sixty feet tall, and you know they're hitting

552
00:30:17.119 --> 00:30:19.240
wedges that probably.

553
00:30:18.799 --> 00:30:21.119
Could hit the roof getting close.

554
00:30:21.519 --> 00:30:24.000
Yeah, but you know it's like where did it hit

555
00:30:24.039 --> 00:30:26.480
on the screen? What angle are they taking? So I

556
00:30:26.559 --> 00:30:28.799
have a better idea. I mean, I'm not saying to

557
00:30:29.200 --> 00:30:33.480
have the tracker line the top tracer line follow the

558
00:30:33.480 --> 00:30:37.279
ball from when it hits, but to have that moment

559
00:30:37.880 --> 00:30:44.759
from actual to virtual I think would enhance it a bit. Yeah,

560
00:30:44.799 --> 00:30:45.880
I think my two cents.

561
00:30:46.319 --> 00:30:48.079
I think there's gonna be a lot that they'll be

562
00:30:48.119 --> 00:30:51.720
able to learn and grow from it. I think, you know,

563
00:30:51.920 --> 00:30:54.640
multiple times throughout the season there were slight adjustments within

564
00:30:54.720 --> 00:30:58.440
production and also kind of in venue activation and the

565
00:30:58.480 --> 00:31:01.720
way it worked. I give a lot of credits over

566
00:31:01.920 --> 00:31:04.119
down there at TGL. They've got a lot of really

567
00:31:04.119 --> 00:31:07.240
bright minds that have a lot of opportunities. Jeff Newbarthur

568
00:31:07.359 --> 00:31:11.839
runs production obviously in league for years and put on

569
00:31:11.880 --> 00:31:15.480
all the matches throughout their creation and has a lot

570
00:31:15.519 --> 00:31:18.119
of experience in that and excited to see kind of

571
00:31:18.119 --> 00:31:21.559
what that team brings to life coming into season two.

572
00:31:22.640 --> 00:31:24.720
Well it maybe mine may not have been that good

573
00:31:24.720 --> 00:31:26.319
of an idea because you didn't write it down.

574
00:31:28.039 --> 00:31:30.079
This is recorded, so I didn't have to write it down.

575
00:31:36.960 --> 00:31:40.039
Okay, I think we need to get back to our

576
00:31:40.079 --> 00:31:44.519
own virtual setups now. That was really awesome, and congratulations

577
00:31:44.920 --> 00:31:47.079
on being involved in all of that. It was fun

578
00:31:47.119 --> 00:31:50.039
to see. And on the cover of this episode you'll

579
00:31:50.039 --> 00:31:51.759
see a photo have been with a couple of the

580
00:31:51.799 --> 00:31:56.880
players from a TGL event. Let's let's now talk more

581
00:31:56.960 --> 00:32:02.680
about how we can play and press ACTE virtually with

582
00:32:02.799 --> 00:32:08.000
our own in home setup. Where do you start when

583
00:32:08.000 --> 00:32:10.960
someone's saying I want to do a simulator at my house,

584
00:32:11.640 --> 00:32:14.519
how do you start that? Where's this conversation begin?

585
00:32:15.519 --> 00:32:17.599
Yeah, I mean there's a couple of kind of parameters

586
00:32:17.640 --> 00:32:20.759
that we just want to understand, right. It really comes

587
00:32:20.799 --> 00:32:25.359
down to a few things. One the size of the room.

588
00:32:25.799 --> 00:32:29.799
That sounds like it may be obvious, but certain simulators

589
00:32:29.799 --> 00:32:34.279
and launch binder technologies require different depths to the screen

590
00:32:34.559 --> 00:32:38.640
depth from where you make contact. So for at first glance,

591
00:32:39.000 --> 00:32:42.279
knowing how big your room is, you eliminate X number

592
00:32:42.319 --> 00:32:46.920
of options. So room sizes is really important.

593
00:32:46.720 --> 00:32:50.000
And I would suspect that most important is the height

594
00:32:50.039 --> 00:32:50.640
of the ceiling.

595
00:32:51.440 --> 00:32:55.480
Yeah, I mean the heights nine feet minimum. But outside

596
00:32:55.480 --> 00:32:58.000
of that, really any of the launch monitors work. If

597
00:32:58.000 --> 00:33:02.559
you have that height. It really becomes more of the depth,

598
00:33:02.640 --> 00:33:05.359
the amount of space from the launch monitor to the

599
00:33:05.400 --> 00:33:09.640
screen and the hit location of the screen. So that

600
00:33:09.759 --> 00:33:13.319
part of it's kind of an important factor. And then second,

601
00:33:13.319 --> 00:33:15.319
what are you looking to get from it? I mean,

602
00:33:15.359 --> 00:33:18.920
in our opinion kind of being an agnostic partner that

603
00:33:19.039 --> 00:33:22.000
studies and looks at all the different technologies. Are you

604
00:33:22.039 --> 00:33:24.920
looking to have it more of a social thing and

605
00:33:24.960 --> 00:33:28.000
play games with friends. Are you looking to just practice

606
00:33:28.000 --> 00:33:30.319
and you want as many ball metrics as possible to

607
00:33:30.519 --> 00:33:32.920
be that kid who gets a D one scholarship never

608
00:33:32.960 --> 00:33:35.799
playing outdoors, or are you looking to play the best

609
00:33:35.880 --> 00:33:38.640
quality of pebble beach that you can like? It really

610
00:33:38.720 --> 00:33:41.720
kind of depends on what your use cases because the

611
00:33:41.759 --> 00:33:46.920
different technologies specialize in different things. And then third, ultimately

612
00:33:47.000 --> 00:33:50.000
is price point. What budget do you have and how

613
00:33:50.000 --> 00:33:53.440
do we create the best solution for you, your family, whatever

614
00:33:53.480 --> 00:33:56.000
your situation is. So I think when we have those

615
00:33:56.079 --> 00:33:58.200
kind of three, it's a really good starting point to

616
00:33:58.279 --> 00:34:01.000
then put you in the right bundle at least to

617
00:34:01.039 --> 00:34:03.799
start a conversation around and kind of work on it

618
00:34:03.839 --> 00:34:04.200
from there.

619
00:34:05.880 --> 00:34:07.839
And it doesn't have to be indoors.

620
00:34:08.159 --> 00:34:10.800
It doesn't. That's another question. You may bring that up. Fred.

621
00:34:10.800 --> 00:34:12.920
It's a lot of these units. I mean, we see

622
00:34:12.960 --> 00:34:15.559
every pro guy with one of these or gals on

623
00:34:15.599 --> 00:34:19.400
the range when they're warming up. A lot of these

624
00:34:19.440 --> 00:34:21.360
you could put behind you and hit into a net

625
00:34:21.360 --> 00:34:25.079
in your backyard, you can play in your garage. I mean,

626
00:34:25.119 --> 00:34:27.960
there's endless options when you really think about it. But again,

627
00:34:28.000 --> 00:34:29.760
that'd be another thing to note because some of the

628
00:34:29.800 --> 00:34:33.440
units maybe aren't as good outdoors versus indoors, et cetera.

629
00:34:33.559 --> 00:34:36.079
So it really just depends on again what your use

630
00:34:36.119 --> 00:34:37.519
case is ultimately.

631
00:34:38.000 --> 00:34:40.079
And when I walk in the door saying I want

632
00:34:40.079 --> 00:34:45.199
to do in home simulator, and I'm thinking it's going

633
00:34:45.280 --> 00:34:49.599
to be to help my swing mechanics, to help my swing,

634
00:34:49.760 --> 00:34:52.639
but also for social I want to invite people over

635
00:34:52.679 --> 00:34:55.960
and make a night of it. Things like that, Where

636
00:34:56.000 --> 00:34:58.159
do we start do we start on? Okay, how much?

637
00:34:58.199 --> 00:34:58.960
What's your budget?

638
00:34:59.639 --> 00:35:03.320
Yeah, that's a really key key point. I mean, ultimately

639
00:35:03.320 --> 00:35:04.960
it's kind of going to take you also to things

640
00:35:05.000 --> 00:35:10.760
like quality, really quality of what shows up on the screen. Right.

641
00:35:10.800 --> 00:35:13.239
I mean you can go into Best Buy tomorrow and

642
00:35:13.280 --> 00:35:15.800
say I want a fifty five inch TV to watch movies,

643
00:35:15.880 --> 00:35:17.960
and there's going to be a price range from you know,

644
00:35:18.000 --> 00:35:21.639
two hundred and fifty dollars to three thousand dollars. So

645
00:35:22.360 --> 00:35:24.840
ultimately just comes down to some of those things that

646
00:35:24.880 --> 00:35:28.400
are important to you as the consumer. And then they're

647
00:35:28.440 --> 00:35:30.519
small features, right. I mean some of them have built

648
00:35:30.519 --> 00:35:33.559
in screens into the unit. That's a nice feature. Some

649
00:35:33.599 --> 00:35:38.639
of them have better accessibility with iOS and iPad devices

650
00:35:38.679 --> 00:35:40.639
if you did want to be more mobile. So it

651
00:35:40.679 --> 00:35:43.119
starts getting a little bit more technical from there. But

652
00:35:43.239 --> 00:35:45.519
I would say once we know those kind of things,

653
00:35:45.719 --> 00:35:47.119
we've got a starting point for you.

654
00:35:47.800 --> 00:35:49.559
Yeah, I would think that the starting point is the

655
00:35:49.559 --> 00:35:52.039
most important, because this guy's the limit on how far

656
00:35:52.119 --> 00:35:55.719
you can go in price. You can just keep going

657
00:35:55.760 --> 00:35:59.719
and going. But what should I have in my mind

658
00:35:59.840 --> 00:36:03.840
as a base amount? I'm going to start with For

659
00:36:05.559 --> 00:36:09.280
a room in my house, it's got nine foot ceilings

660
00:36:09.440 --> 00:36:14.360
and the room is twenty by that's a big room.

661
00:36:14.800 --> 00:36:19.639
Twelve twelve by eighteen room, kind of a standard sized room,

662
00:36:19.679 --> 00:36:22.000
I guess, with a nine foot ceiling. So we need

663
00:36:22.039 --> 00:36:24.119
to know what would be the base amount we're talking

664
00:36:24.119 --> 00:36:26.519
about as opposed. You know, do I turn around and

665
00:36:26.519 --> 00:36:28.800
walk out the store right now, or it's like, okay,

666
00:36:28.800 --> 00:36:30.800
you got me, Now let's work from there.

667
00:36:31.519 --> 00:36:34.679
Yeah, I mean base to get in with everything you

668
00:36:34.800 --> 00:36:37.519
need to be able to play that Now. Granted we

669
00:36:37.599 --> 00:36:39.679
don't sell your iPad or.

670
00:36:40.119 --> 00:36:42.239
They're my golf clubs. I don't need my golf clubs either.

671
00:36:42.400 --> 00:36:44.239
We do sell your golf club I'm sure you do.

672
00:36:44.320 --> 00:36:45.800
But let's just.

673
00:36:45.760 --> 00:36:49.159
Put out of it. If we get you the enclosure,

674
00:36:49.400 --> 00:36:54.119
the screen, the turf, the projector the side net so

675
00:36:55.199 --> 00:36:59.679
kids not hitting a hozzle into your window, the side net,

676
00:36:59.840 --> 00:37:02.639
and then the actual launch monitor itself, we're starting at

677
00:37:02.679 --> 00:37:08.440
about thirty five hundred bucks. Oh that's not bad, No, yeah,

678
00:37:08.440 --> 00:37:10.360
I mean that. This is the exciting thing too. For

679
00:37:10.480 --> 00:37:13.039
as we talked about this and where we're really trying

680
00:37:13.039 --> 00:37:15.559
to get put our foot on the gas and be

681
00:37:15.599 --> 00:37:18.280
bullish on it is the prices have massively come down

682
00:37:19.079 --> 00:37:21.599
really over the last four or five years as mass

683
00:37:21.599 --> 00:37:24.199
adoption has happened. More and more companies are entering this

684
00:37:24.320 --> 00:37:27.960
space and therefore the competitive nature of it has created

685
00:37:27.960 --> 00:37:31.159
a bit of a reduction in price. So it's I

686
00:37:31.199 --> 00:37:34.239
think the mentality of a consumer probably thinks it's fifty

687
00:37:34.280 --> 00:37:35.360
thousand dollars to put.

688
00:37:35.480 --> 00:37:36.719
Absolutely, that's where I thought.

689
00:37:36.760 --> 00:37:37.079
You go.

690
00:37:37.519 --> 00:37:41.639
Yeah, when you said thirty five about one hundred, it's

691
00:37:41.679 --> 00:37:43.719
like thirty five thousand, I am makes sense?

692
00:37:44.039 --> 00:37:47.199
Yeah, no, thirty five hundred. You you can bet on

693
00:37:47.239 --> 00:37:51.400
the low end and play golf courses and have fun

694
00:37:51.440 --> 00:37:53.559
in your house, and that's hitting into a screen with

695
00:37:53.719 --> 00:37:55.400
a projector everything.

696
00:37:56.559 --> 00:37:58.800
I've been a big fan here on Golf Smarter with

697
00:37:58.840 --> 00:38:02.440
the Rahapsodo products. They're great people, and it's a great

698
00:38:02.480 --> 00:38:06.639
product and the quality. I just happened to see a

699
00:38:06.719 --> 00:38:11.360
video on YouTube recently a guy comparing the track man

700
00:38:12.800 --> 00:38:16.679
versus a rap soda, and he's talking about you want

701
00:38:16.679 --> 00:38:19.440
to spend five thousand or you want to spend seven

702
00:38:19.559 --> 00:38:25.480
hundred and the accuracy. He tried multiple shots with three

703
00:38:25.480 --> 00:38:30.119
different clubs and the accuracy was so close it was

704
00:38:30.320 --> 00:38:33.800
unless you're teaching. If this is just a consumer product,

705
00:38:33.800 --> 00:38:37.360
I want to get better. The Rap soda really held

706
00:38:37.440 --> 00:38:41.760
up well at a very compelling price point.

707
00:38:42.760 --> 00:38:45.639
Yeah. The rhap Sodo MLM two, which is probably what

708
00:38:45.639 --> 00:38:48.880
you're talking about, is I mean, it's a fantastic price

709
00:38:48.960 --> 00:38:53.119
point a little under seven hundred dollars, unbelievable quality. It's

710
00:38:53.159 --> 00:38:55.199
got a cameras you're able to kind of go back

711
00:38:55.239 --> 00:38:58.039
and loop a little bit of video feed of how

712
00:38:58.039 --> 00:39:01.880
your swing win and then yeah, the accuracies is fantastic.

713
00:39:02.360 --> 00:39:06.760
I think again, when you're paying up, it's different functionality

714
00:39:06.760 --> 00:39:08.639
and features that may or may not be important to

715
00:39:08.679 --> 00:39:12.199
the consumer. So, for instance, some of the higher end

716
00:39:12.199 --> 00:39:14.920
ones might have better quality graphic cards, so when you're

717
00:39:14.920 --> 00:39:18.159
actually hitting into a screen, it's the difference in seeing

718
00:39:18.199 --> 00:39:20.679
the tree blow in the wind and you know, making

719
00:39:20.719 --> 00:39:24.239
a lot more realistic feeling maybe versus a little bit

720
00:39:24.239 --> 00:39:27.719
lower quality graphic. There's small nuances like that that come

721
00:39:27.760 --> 00:39:31.760
into play. There's some small additive ball in club metrics

722
00:39:31.920 --> 00:39:35.760
that certain avid golfers might want to see, angle of attack,

723
00:39:36.079 --> 00:39:38.480
some of these other metrics that are important to their

724
00:39:38.519 --> 00:39:40.960
game that you don't always get with every unit. So

725
00:39:41.039 --> 00:39:44.480
again that's what I'm going with it. There's options for everybody.

726
00:39:44.639 --> 00:39:47.480
It really just comes down to which of those features

727
00:39:47.480 --> 00:39:49.719
and benefits are most important to figure budget.

728
00:39:50.920 --> 00:39:53.119
My son has a putt and green out in front

729
00:39:53.159 --> 00:39:57.280
of his house, fenced in, and he's got two kids,

730
00:39:57.360 --> 00:39:59.440
four and six and a half years old, and just

731
00:39:59.519 --> 00:40:02.639
last week he gave them each their own golf bag

732
00:40:03.039 --> 00:40:06.639
that had a driver, a seven iron, and a putter,

733
00:40:07.159 --> 00:40:10.519
right these small clubs, and immediately they pulled they each

734
00:40:11.039 --> 00:40:13.599
pulled out the driver and the seven iron and wanted

735
00:40:13.639 --> 00:40:16.519
to start swinging away with it. But it's like, no, no, no,

736
00:40:16.639 --> 00:40:19.280
you're going to damage the You're going to damage the

737
00:40:19.320 --> 00:40:21.119
putting green if you hit with that. You can't do that.

738
00:40:21.199 --> 00:40:22.880
And they still don't know what they're doing. They just

739
00:40:23.000 --> 00:40:26.679
like the big the heft of it, and we're trying

740
00:40:26.679 --> 00:40:29.880
to get them to use the putter. So this is

741
00:40:29.920 --> 00:40:32.079
the kind of thing for somebody who has kids, and

742
00:40:32.119 --> 00:40:34.400
it's like, well, I've got kids now and I'm not

743
00:40:34.400 --> 00:40:37.480
going to play be able to play golf anymore. Oh wait,

744
00:40:37.719 --> 00:40:41.360
here's an opportunity. So the price point like that for

745
00:40:41.519 --> 00:40:43.320
him to start and to have kids be able to

746
00:40:43.400 --> 00:40:46.400
hit in the balls and have games with that, interactive games,

747
00:40:46.840 --> 00:40:49.199
that's a pretty compelling argument.

748
00:40:49.480 --> 00:40:54.119
One hundred percent. I mean, it's a there's there's different

749
00:40:54.159 --> 00:40:56.559
technologies again in the launch bars that have different things

750
00:40:56.599 --> 00:40:59.400
for kids. You know, if you've been to Top Golf Day,

751
00:40:59.440 --> 00:41:01.960
that partnership with with Angry Birds. Some of the other

752
00:41:02.880 --> 00:41:07.960
functionality and launch monitors have different cool partnerships to be

753
00:41:07.960 --> 00:41:09.960
able to entice the kid to play. You can play

754
00:41:10.320 --> 00:41:12.639
on top of a skyscraper, you can play out in

755
00:41:12.679 --> 00:41:15.039
a desert hitting at dinosaurs, right, I mean, there's like

756
00:41:15.079 --> 00:41:21.679
different gamify the driving range or make it fun for kids.

757
00:41:22.559 --> 00:41:25.800
So that part's cool. They've they've definitely gotten better on putting,

758
00:41:25.920 --> 00:41:28.360
so a lot of those different launch monitors have like

759
00:41:28.400 --> 00:41:32.199
pup putt courses and things of that nature. So it's

760
00:41:32.239 --> 00:41:36.559
really kind of becoming a family environment if that's again

761
00:41:36.639 --> 00:41:38.760
what you're looking to do with it. And I'm just

762
00:41:38.840 --> 00:41:41.000
to take a step back, I'm being remiss to not

763
00:41:41.119 --> 00:41:46.119
call it out A screen, a projector sounds like a

764
00:41:46.159 --> 00:41:48.320
home theater to me. So when you're not playing, you

765
00:41:48.320 --> 00:41:51.639
can throw you know, whatever you want to watch, and

766
00:41:51.679 --> 00:41:54.159
then you're sitting there, you're the cool house that kids

767
00:41:54.239 --> 00:41:55.800
want to go to because now you basically have a

768
00:41:55.800 --> 00:41:59.400
built in movie theater in your house. So to me,

769
00:41:59.559 --> 00:42:02.320
there's there's so many cool opportunities for the whole family

770
00:42:02.920 --> 00:42:05.239
to be able to get the opportunity or the benefits

771
00:42:05.280 --> 00:42:07.559
of it. So it's not just it's a both a

772
00:42:07.679 --> 00:42:10.159
Father's Day and Mother's Day and Christmas gift for the kids.

773
00:42:10.199 --> 00:42:15.760
Whoever is right, So tell me why I should be

774
00:42:15.800 --> 00:42:19.800
calling PGA Superstore if I'm interested in putting an in

775
00:42:19.880 --> 00:42:23.920
home simulator versus any other person that claims to be

776
00:42:24.000 --> 00:42:27.559
doing golf simulated materials and setups.

777
00:42:28.400 --> 00:42:31.000
Yeah. I mean, first and foremost kind of where we started, right,

778
00:42:31.079 --> 00:42:33.599
the name on the door, the brand, the trust that

779
00:42:33.639 --> 00:42:36.159
you have in us. It's a lot of the people

780
00:42:36.199 --> 00:42:38.119
that are in this space. It's kind of more of

781
00:42:38.159 --> 00:42:40.840
your one off shops that do just this. The way

782
00:42:40.840 --> 00:42:42.760
I kind of equate it to is, would you rather

783
00:42:42.840 --> 00:42:45.679
go to a car dealership, test drive the car, see

784
00:42:45.719 --> 00:42:48.960
the car in person, open the doors, all that stuff,

785
00:42:49.079 --> 00:42:51.360
or do you want to go online to carvon and

786
00:42:51.440 --> 00:42:53.360
just have somebody come drop it off of your doorstep

787
00:42:53.400 --> 00:42:56.159
and hopefully it's the exact car you wanted. I mean,

788
00:42:56.159 --> 00:42:59.480
we are generally speaking talking at a reasonably higher end

789
00:42:59.679 --> 00:43:02.639
price point for a product. Yeah, it starts at thirty

790
00:43:02.679 --> 00:43:04.920
five hundred, but you know, as we said earlier, it's

791
00:43:04.960 --> 00:43:06.920
easy that it could creep up and get a little

792
00:43:06.960 --> 00:43:10.000
bit higher. So to have a trusted partner that you

793
00:43:10.039 --> 00:43:12.840
can go to We're located in almost thirty states and

794
00:43:12.880 --> 00:43:16.199
growing now, so hopefully it's located close enough to you

795
00:43:16.199 --> 00:43:18.480
where you can actually go in person see the product,

796
00:43:18.559 --> 00:43:21.480
feel the product. We're actually working right now by the

797
00:43:21.559 --> 00:43:23.480
end of the year to be able to demo and

798
00:43:23.599 --> 00:43:26.559
actually feel and see the end to end experience in

799
00:43:26.599 --> 00:43:29.559
your home in our stores. So it gives you that

800
00:43:29.639 --> 00:43:32.679
opportunity you talk to any of these players, including the

801
00:43:32.719 --> 00:43:35.960
manufacturers of the Launch monitor. There's nowhere in the US

802
00:43:36.039 --> 00:43:38.119
unless you've got a country club or something that might

803
00:43:38.199 --> 00:43:40.719
have a build out where you're actually able to test

804
00:43:40.719 --> 00:43:42.760
and demo like you do golf clubs in our store,

805
00:43:43.119 --> 00:43:46.199
but for the simulator side of things. So we're really

806
00:43:46.239 --> 00:43:48.559
excited about a lot what's coming. But I just start

807
00:43:48.599 --> 00:43:51.000
first and foremost with the experience and service level in

808
00:43:51.000 --> 00:43:53.679
our stores and the trusted partner on our doors. Hopefully

809
00:43:53.719 --> 00:43:56.559
those two combined with there's no better place to go

810
00:43:56.679 --> 00:43:59.119
for your high purchase needs like an inome zim.

811
00:44:00.159 --> 00:44:04.039
Awesome, Ben, this has really been fascinating. I love to

812
00:44:04.079 --> 00:44:07.320
get your insights as you were at TGL and hear

813
00:44:07.400 --> 00:44:10.119
what was going on there, but learning more about how

814
00:44:10.159 --> 00:44:12.199
to set up an in home simulator has been really

815
00:44:12.199 --> 00:44:16.079
fascinating as well. I appreciate your time and your insights awesome.

816
00:44:16.079 --> 00:44:17.800
Prey Well, thank you for the time today. It's been fun.