The Business of Covid Golf – Where The Industry has Been and Where It’s Going with Tom Cox of


790: If you receive emails from any golf company at all, chances are is one of them. For nearly twenty years has focused on customization of balls, hats, towels, and a variety of golf products. They’re also the creators of the incredibly helpful AlignXL customized alignment aid on any ball you choose. Tom Cox is the founder and CEO of and is this week’s featured guest talking about his business, the golf industry’s prognosis post-Covid, and the advantages and struggles encountered as the CEO of a high profile golf company. 

We’re on the countdown to celebrate 800 episodes of the Golf Smarter podcast on July 6, 2021. Per your suggestions, host Fred Greene will be interviewed on how his game has changed hosting the longest running golf podcast. But what have you learned? Please share your greatest take-away from our show, or maybe you want to ask Fred a question that you need answered. Just call the Golf Smarter Hot Line at 415-761-1498 and leave your best take. We’ll include it in the episode! Get it in by the end of the US Open on Sunday June 20 to be included. 415-761-1498. 

This week on Golf Smarter Mulligans 106, is our last episode featuring the late Tony Manzoni for 2021. Tony had some pretty influential friends in the golf world, and he shares his best tips and insights this week.

Tony’s book “The Lost Fundamental: One Simple Move. Better Golf Forever.” is available once again in either paperback or kindle formats. 

The Lost Fundamental video is also available online! If you’re interested, please send your request to host Fred Greene at [email protected].  Find out more about the fund and everything we have gathered about Tony at